{"id":405963,"date":"2026-04-23T00:08:10","date_gmt":"2026-04-23T00:08:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/405963\/"},"modified":"2026-04-23T00:08:10","modified_gmt":"2026-04-23T00:08:10","slug":"meta-adds-new-live-chat-feature-to-threads-for-nba-playoffs-major-events","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/405963\/","title":{"rendered":"Meta Adds New Live Chat Feature to Threads for NBA Playoffs, Major Events"},"content":{"rendered":"<p class=\"u-speakableText-p1\">Engagement is a big deal in the world of <a href=\"https:\/\/www.cnet.com\/tech\/services-and-software\/meta-google-negligent-social-media-addiction-trial-california\/\" rel=\"nofollow noopener\" class=\"c-shortcodeLink c-shortcodeLink-active\" target=\"_blank\">social media<\/a>. On Wednesday, <a href=\"https:\/\/about.fb.com\/news\/2026\/04\/threads-live-chats\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"(opens in a new window)\" class=\"c-regularLink\">Meta announced Live Chats<\/a>, a new feature for the Instagram-supported social app\u00a0<a href=\"\" target=\"_blank\" rel=\"\">Threads<\/a>. It adds a real-time conversation component, letting people connect during high-interest cultural events, such as playoff or championship games, or even the drop of a highly anticipated album.<\/p>\n<p class=\"u-speakableText-p2\">A Meta spokesperson didn&#8217;t immediately respond to a request for comment.<\/p>\n<p>  <img decoding=\"async\" src=\"\" alt=\"A screenshot of two Threads feeds showing how Live Chats will appear.\" height=\"1045\" width=\"1200\" loading=\"lazy\"\/>   <\/p>\n<p>Live Chats, the new public chat feature on Threads, launches in time for the NBA Playoffs.<\/p>\n<p> Meta<\/p>\n<p>Live Chats won&#8217;t be limited to sports, but the feature is launching during the NBA Playoffs within the NBAThreads Community, and an assortment of personalities &#8212;\u00a0<a href=\"https:\/\/www.threads.com\/@malika_andrews#link={%22role%22:%22standard%22,%22href%22:%22https:\/\/www.threads.com\/@malika_andrews%22,%22target%22:%22_blank%22,%22absolute%22:%22%22,%22linkText%22:%22Malika Andrews%22}\" target=\"_blank\" rel=\"noopener nofollow\" title=\"(opens in a new window)\" class=\"c-regularLink\">Malika Andrews<\/a>,\u00a0<a href=\"https:\/\/www.threads.com\/@rachel_nichols#link={%22role%22:%22standard%22,%22href%22:%22https:\/\/www.threads.com\/@rachel_nichols%22,%22target%22:%22_blank%22,%22absolute%22:%22%22,%22linkText%22:%22Rachel Nichols%22}\" target=\"_blank\" rel=\"noopener nofollow\" title=\"(opens in a new window)\" class=\"c-regularLink\">Rachel Nichols<\/a>,\u00a0<a href=\"https:\/\/www.threads.com\/@trysta_krick#link={%22role%22:%22standard%22,%22href%22:%22https:\/\/www.threads.com\/@trysta_krick%22,%22target%22:%22_blank%22,%22absolute%22:%22%22,%22linkText%22:%22Trysta Krick%22}\" target=\"_blank\" rel=\"noopener nofollow\" title=\"(opens in a new window)\" class=\"c-regularLink\">Trysta Krick<\/a>,\u00a0<a href=\"https:\/\/www.threads.com\/@yorush#link={%22role%22:%22standard%22,%22href%22:%22https:\/\/www.threads.com\/@yorush%22,%22target%22:%22_blank%22,%22absolute%22:%22%22,%22linkText%22:%22David Rushing%22}\" target=\"_blank\" rel=\"noopener nofollow\" title=\"(opens in a new window)\" class=\"c-regularLink\">David Rushing<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.threads.com\/@lexismickens#link={%22role%22:%22standard%22,%22href%22:%22https:\/\/www.threads.com\/@lexismickens%22,%22target%22:%22_blank%22,%22absolute%22:%22%22,%22linkText%22:%22Lexis Mickens%22}\" target=\"_blank\" rel=\"noopener nofollow\" title=\"(opens in a new window)\" class=\"c-regularLink\">Lexis Mickens<\/a>\u00a0&#8212; will host Live Chats as the games unfold.\u00a0<\/p>\n<p>The group chat experience includes countdowns, polls, live scores and other real-time options designed to keep the conversation active.<\/p>\n<p>How to find Live Chats on Threads<\/p>\n<p>Live Chats about the games will appear at the top of the NBAThreads Community, and they can also appear in your main feed on Threads if you follow a personality who has posted the link. A red circle will appear on a Live Chat host&#8217;s profile photo when they are live. More Community feeds will have the Live Chats feature in the coming months.<\/p>\n<p>After you&#8217;ve entered the chat, you&#8217;ll be able to send and receive messages, attach photos, videos and links, and send reaction emoji. Anyone can join a chat, but it can reach capacity and stop accepting new users. If that happens, you&#8217;ll still be able to view the conversation as it happens, react to messages as they appear, and interact with polls that may be posted. Once a Live Chat ends, it&#8217;ll remain viewable on the platform.<\/p>\n<p>How to start a Live Chat on Threads<\/p>\n<p>Live Chats are open and public, but Meta allows only a select number of creators and personalities to host them on Threads. This includes Community Champions, who are active, influential users within a Threads community who stay engaged with others and keep conversations alive.\u00a0<\/p>\n<p>To schedule a Live Chat, a qualified host will tap the three-dot menu in the top-right corner and select &#8220;Schedule a Live Chat.&#8221; You can give the chat a name, select a time frame for it to be live and then invite other Threads users to join or post the link to your feed and Instagram Story to get the word out.<\/p>\n<p>A bigger Live Chats experience is coming<\/p>\n<p>Once Meta refines the feature, more Live Chat attributes will be rolling out in the near future, including co-hosting, play-by-play commentary content, lock screen widgets and a share option that&#8217;ll let you quote chat messages directly in your Threads feed.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Engagement is a big deal in the world of social media. On Wednesday, Meta announced Live Chats, a&hellip;\n","protected":false},"author":2,"featured_media":405964,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[85,46,125],"class_list":{"0":"post-405963","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-il","9":"tag-israel","10":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/405963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=405963"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/405963\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/405964"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=405963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=405963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=405963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}