{"id":411733,"date":"2026-04-26T13:26:11","date_gmt":"2026-04-26T13:26:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/411733\/"},"modified":"2026-04-26T13:26:11","modified_gmt":"2026-04-26T13:26:11","slug":"cabinet-approves-ex-uk-envoy-hotovely-to-lead-national-public-diplomacy-directorate","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/411733\/","title":{"rendered":"Cabinet approves ex-UK envoy Hotovely to lead National Public Diplomacy Directorate"},"content":{"rendered":"<p>The cabinet unanimously approved on Sunday the appointment of former ambassador to the UK Tzipi Hotovely as the head of the National Public Diplomacy Directorate in the Prime Minister\u2019s Office, filling a position that has been vacant for some two years.<\/p>\n<p>In another senior appointment move, the cabinet also approved the appointment of Doron Cohen as Civil Service Commissioner.<\/p>\n<p>They both take office on May 5.<\/p>\n<p>\u201cIn her various roles, Hotovely worked, among other things, to promote the image of the State of Israel, was interviewed extensively by international media outlets around the world, and fought in the international public relations arena during the war,\u201d the PMO said.<\/p>\n<p>The last head of the directorate, Moshik Aviv, resigned in May 2024 and was not replaced, even as Israel fought wars on several fronts and faced severe and mounting global criticism among both allies and adversaries.<\/p>\n<p>\n\t\t\tGet The Times of Israel&#8217;s Daily Edition<br \/>\n\t\t\tby email and never miss our top stories\n\t\t<\/p>\n<p>\t\t\t\tBy signing up, you agree to the <a href=\"https:\/\/www.timesofisrael.com\/terms\" rel=\"nofollow noopener\" target=\"_blank\">terms<\/a><\/p>\n<p>Prime Minister Benjamin Netanyahu welcomed the appointments, calling them \u201coutstanding.\u201d<\/p>\n<p>\u201cWishing you all the greatest success for the benefit of all Israeli citizens!\u201d he wrote on his official X account. He noted as well that that the cabinet also approved Col. (Res.) Nati Cohen as head of the National Digital Agency, which focuses on bringing the public arena into the digital age.<\/p>\n<p>\t<a href=\"https:\/\/static-cdn.toi-media.com\/www\/uploads\/2026\/02\/F260217JS07.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-3759548\" src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/04\/F260217JS07-640x400.jpg\" alt=\"\" width=\"600\" height=\"375\"\/><\/a><br \/>\n\t\tPrime Minister\u2019s Chief of Staff Tzachi Braverman arrives for the funeral of Asher Hayon, a former chief of staff and adviser to Benjamin Netanyahu, at a cemetery in Modi\u2019in, February 17, 2026. (Jonathan Sahul\/Flash90)<\/p>\n<p>Hotovely, a member of Netanyahu\u2019s right-wing Likud party and former deputy foreign minister, has drawn backlash for her remarks over the years, including for saying in 2017 that American Jews \u201cnever send their children to fight for their country,\u201d a statement for which she later apologized.<\/p>\n<p>Hotovely served as Israel\u2019s ambassador in London from 2020 to 2025. Netanyahu\u2019s chief of staff, Tzachi Braverman, is <a href=\"https:\/\/www.timesofisrael.com\/cabinet-approves-netanyahus-chief-of-staff-braverman-as-next-envoy-to-uk\/\" rel=\"nofollow noopener\" target=\"_blank\">slated to take over the UK posting<\/a> but has been prevented from doing so because he is under investigation in connection with a probe into a classified document leak.<\/p>\n<p>He is suspected of having altered the stated time at which Netanyahu first received an update on the October 7, 2023, Hamas invasion via phone call from his military secretary at the time, Maj. Gen. Avi Gil, allegedly changing it from 6:40 a.m. to 6:29 a.m.<\/p>\n<p>The restrictive conditions on Braverman were lifted last month, allowing him to soon take up the ambassador\u2019s post.<\/p>\n<p>Cohen will begin his six-year tenure on next month, or after any conflict of interest procedures are completed, the PMO said.<\/p>\n<p>\t<a href=\"https:\/\/static-cdn.toi-media.com\/www\/uploads\/2013\/01\/f120821YA0002.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-342862\" src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/04\/f120821YA0002-640x400.jpg\" alt=\"Finance Ministry Director-General Doron Cohen. (photo credit: Yoav Ari Dudkevitch\/FLASH90)\" width=\"600\" height=\"375\"\/><\/a><br \/>\n\t\tFinance Ministry Director General Doron Cohen, August 21, 2012 (Yoav Ari Dudkevitch\/FLASH90)<\/p>\n<p>Cohen\u2019s appointment had Netanyahu\u2019s backing.<\/p>\n<p>According to Hebrew media reports, Michal Halperin, a member of the committee that selected Cohen, opposed his appointment, noting the lack of women in senior positions in Israel.<\/p>\n<p>The Ynet news site said Cohen\u2019s appointment was also opposed by some within Netanyahu\u2019s Likud party as he was considered to be close to Finance Minister Bezalel Smotrich, the leader of the far-right Religious Zionism party.<\/p>\n<p>Cohen previously served as director general of the Finance Ministry, head of the Government Companies Authority, and chair of the board of directors at Cellcom.<\/p>\n<p>The Civil Service commissioner oversees all the civil servants in the Civil Service, which runs public services in the country, and has authority over senior appointments, promotions, and dismissals in the Civil Service, the allocation of tasks within its departments, and disciplinary processes.<\/p>\n<p>Cohen\u2019s appointment came after a <a href=\"https:\/\/www.timesofisrael.com\/cabinet-approves-extending-civil-service-commissioners-amid-storm-over-replacement\/\" rel=\"nofollow noopener\" target=\"_blank\">long-running storm<\/a> over the replacement of his predecessor, Daniel Hershkowitz.<\/p>\n<p>&#13;<br \/>\n\t\t\t\tYou appreciate our wartime journalism\t\t\t<\/p>\n<p>\t\t\t\t\t\t\t\t\t<img width=\"200\" height=\"200\" src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/04\/1776896609_875_DH-new-headshot-circular-200x200.png\" class=\"attachment-square size-square wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" title=\"\"\/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p class=\"crm-article-popup__counter-wrap\" style=\"display:none\">&#13;<br \/>\n\t\t\t\t\t\tWe\u2019re really pleased that you\u2019ve read  X Times of Israel articles in the past month.&#13;\n\t\t\t\t\t<\/p>\n<p>You clearly find our careful reporting of the Iran war valuable, at a time when facts are often distorted and news coverage often lacks context.<\/p>\n<p>Your support is essential to continue our work. We want to continue delivering the professional journalism you value, even as the demands on our newsroom have grown dramatically during this ongoing conflict.<\/p>\n<p>So today, please consider joining our reader support group, The Times of Israel Community. 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Sign in to stop seeing this<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"The cabinet unanimously approved on Sunday the appointment of former ambassador to the UK Tzipi Hotovely as the&hellip;\n","protected":false},"author":2,"featured_media":411734,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[194415,194414,85,46,194412,194413,43,17799],"class_list":["post-411733","post","type-post","status-publish","format-standard","has-post-thumbnail","category-israel","tag-civil-service-commission","tag-doron-cohen","tag-il","tag-israel","tag-israeli-ambassadors","tag-israeli-embassy-in-london","tag-news","tag-tzipi-hotovely"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/411733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=411733"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/411733\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/411734"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=411733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=411733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=411733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}