{"id":416602,"date":"2026-04-29T12:25:08","date_gmt":"2026-04-29T12:25:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/416602\/"},"modified":"2026-04-29T12:25:08","modified_gmt":"2026-04-29T12:25:08","slug":"bmw-park-under-the-banner-of-minds-for-tomorrow","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/416602\/","title":{"rendered":"BMW Park under the banner of MINDS FOR TOMORROW."},"content":{"rendered":"<p>+++ The long-term project MINDS FOR TOMORROW by the BMW Group and<br \/>\n  DEIN M\u00dcNCHEN introduces itself +++ Young people design clapper boards<br \/>\n  and T-shirts for the BBL home game against RASTA Vechta +++ BMW Munich<br \/>\n  supports the project with 1,000 euros for every Bayern home game dunk +++<\/p>\n<p>Munich. On Sunday, FC Bayern Basketball will face<br \/>\n  RASTA Vechta at BMW Park (4:30 pm). The matchday is dedicated entirely<br \/>\n  to MINDS FOR TOMORROW. The BMW Group and DEIN M\u00dcNCHEN have launched<br \/>\n  this multi-year project, which makes new perspectives tangible for<br \/>\n  young people and sets a new social feel for the city of Munich. The<br \/>\n  project is fully financed by the DUNKS FOR TOMORROW initiative,<br \/>\n  through which BMW Munich has donated 1,000 euros for every home game<br \/>\n  dunk by FCBB since the very first day of the partnership with FC<br \/>\n  Bayern Basketball.<\/p>\n<p>In a MINDS FOR TOMORROW workshop with Munich artist Chelo, young<br \/>\n  people designed the motif for the clapper boards. The design will also<br \/>\n  appear on a limited number of T-shirts. These will be worn on Sunday<br \/>\n  by the player escorts, whose parents all work for the BMW Group, as<br \/>\n  well as the young people involved in the project. As a special<br \/>\n  highlight, the motif will also be impressively displayed on the video<br \/>\n  glass floor.<\/p>\n<p>The workshop with Chelo and the presentation of the results on<br \/>\n  matchday are exemplary of the MINDS FOR TOMORROW approach where people<br \/>\n  from disadvantaged backgrounds often face particular challenges. Their<br \/>\n  talents and abilities are obvious. That is why they especially need<br \/>\n  perspectives, positive role models, and opportunities for active<br \/>\n  participation. It is crucial to open up access for them, enable<br \/>\n  participation, and make belonging and self-efficacy tangible.<\/p>\n<p>MINDS FOR TOMORROW creates spaces and situations in which young<br \/>\n  people have a voice and are heard. At the same time, inspiring role<br \/>\n  models provide orientation and inspiration that surprise and spark<br \/>\n  curiosity. The creative design of the clapper boards, which will be<br \/>\n  held by thousands of basketball fans, is one such moment. The young<br \/>\n  people feel that their actions matter and that they can make a<br \/>\n  difference. They actively contribute and bring about change.<\/p>\n<p>MINDS FOR TOMORROW will present itself at the home game on Sunday in<br \/>\n  the Presenter Box at the main entrance of BMW Park. Visitors can find<br \/>\n  out more about the initiative from DEIN M\u00dcNCHEN staff, talk to the<br \/>\n  young people involved, or, with a bit of luck, win one of the<br \/>\n  limited-edition T-shirts.<\/p>\n<p>Quotes.<\/p>\n<p>\n  Alexander Bilgeri (BMW Group Head of Communications for HR,<br \/>\n    Production, Purchasing, Sustainability): \u201cAt the BMW Group,<br \/>\n  we want to contribute as part of society to solving the challenges of<br \/>\n  today and tomorrow. A strong community is created when people have<br \/>\n  fair opportunities \u2013 especially young people. That\u2019s why we need to<br \/>\n  encourage them to take their future into their own hands. With MINDS<br \/>\n  FOR TOMORROW, we are committed to enabling greater equality of<br \/>\n  opportunity and genuine participation for young people in Munich.\u201d<\/p>\n<p>\n  Mara Bertling (Founder &amp; Managing Director, DEIN M\u00dcNCHEN):<br \/>\n  <br \/>\u201cTogether with the BMW Group, we are taking on the task of<br \/>\n  making the fading \u2018silver lining on the horizon\u2019 shine again for young<br \/>\n  people from disadvantaged backgrounds. On a new level, MINDS FOR<br \/>\n  TOMORROW expands its impact, sets impulses, and, by activating a<br \/>\n  future mindset among young people as well as throughout Munich\u2019s urban<br \/>\n  society, provokes a real departure towards something new \u2013 a<br \/>\n  transformation from fear of the future into courage for the future.\u201d<\/p>\n<p>\n  Chelo (Artist): \u201cIt was a great experience to do the<br \/>\n  workshop \u2013 something I had never experienced before. I didn\u2019t know<br \/>\n  what would happen, DEIN M\u00dcNCHEN didn\u2019t know what would happen, BMW<br \/>\n  didn\u2019t know what would happen. In the end, it was wonderful to see the<br \/>\n  good that comes out when young people work creatively.\u201d<\/p>\n<p>DUNKS FOR TOMORROW.<\/p>\n<p>For many years, the BMW Group has supported educational projects at<br \/>\n  its locations worldwide. We believe that education is the engine that<br \/>\n  drives the development of our society. It ensures growth, prosperity,<br \/>\n  and social stability. Every young person has talents within them.<br \/>\n  However, there is not always an environment in which these talents can<br \/>\n  become visible.<\/p>\n<p>With the start of the partnership between BMW Munich and FC Bayern<br \/>\n  Munich Basketball, DUNKS FOR TOMORROW was launched. The initiative is<br \/>\n  a cornerstone of the collaboration, through which the partners assume<br \/>\n  social responsibility in their shared hometown. For every dunk by the<br \/>\n  Bayern basketball players in a home game, BMW supports a local<br \/>\n  educational project with 1,000 euros. Each dunk thus stands not only<br \/>\n  for a special sporting moment but also for real opportunities in the<br \/>\n  lives of young people.<\/p>\n<p>In the\u00a02023\/24 season, FC Bayern Basketball raised<br \/>\n  141,000 euros in this way, with which BMW supported SOS-Kinderdorf<br \/>\n  e.V. and various educational projects that help children and young<br \/>\n  people on their way to academic and professional success.<\/p>\n<p>Since the\u00a02024\/25 season, BMW has been working with<br \/>\n  the organisation DEIN M\u00dcNCHEN as part of DUNKS FOR TOMORROW. Their<br \/>\n  goal is to integrate children and young people who grow up in social<br \/>\n  and financial risk situations into society and to involve them<br \/>\n  sustainably. Key levers for this are equal opportunities and<br \/>\n  participation, as well as imparting knowledge, skills, and a healthy<br \/>\n  sense of self-worth.<\/p>\n<p>In the first season of collaboration with DEIN M\u00dcNCHEN, BMW was able<br \/>\n  to support the NO LIMITS! program with 125,000 euros. With NO LIMITS!,<br \/>\n  DEIN M\u00dcNCHEN accompanies young people on their path of personal<br \/>\n  development, strengthens their self-confidence, and fosters potential<br \/>\n  and strengths for a self-determined life.<\/p>\n<p>MINDS FOR TOMORROW.<\/p>\n<p>In the\u00a02025\/26 season, the BMW Group and DEIN<br \/>\n  M\u00dcNCHEN have launched a new programme that is designed to run over<br \/>\n  several years and is financed through DUNKS FOR TOMORROW.<br \/>\n  Appropriately, it bears the name MINDS FOR TOMORROW. With this, the<br \/>\n  BMW Group is taking the next step in its successful collaboration with<br \/>\n  DEIN M\u00dcNCHEN to make a lasting impact in their shared hometown of<br \/>\n  Munich and to create future opportunities for young people facing<br \/>\n  challenging starting conditions. This strengthens social cohesion and<br \/>\n  contributes to a vibrant and strong urban community.<\/p>\n<p>Young people in difficult life situations often lack contacts,<br \/>\n  opportunities, and places where they can develop a positive outlook.<br \/>\n  This is where the MINDS FOR TOMORROW programme comes in. The aim is to<br \/>\n  spark curiosity, strengthen self-confidence, and open up new<br \/>\n  perspectives for these young people. Through creative activities, they<br \/>\n  discover their own strengths and develop an attitude that enables them<br \/>\n  to actively shape their future and our society.<\/p>\n<p>MINDS FOR TOMORROW is divided into three phases. In the first step,<br \/>\n  around 40 young people are trained as multipliers and motivators. They<br \/>\n  acquire skills in areas such as project management and communication,<br \/>\n  as well as creativity and strategy development. In the second phase,<br \/>\n  these 40 young people will carry out more than 30 creative activities<br \/>\n  such as workshops, flash mobs, art projects, or sports events. They<br \/>\n  act as authentic voices for their peer group and inspire courage as<br \/>\n  positive role models.<\/p>\n<p>The final component of the project is an urban, public event where<br \/>\n  the young people showcase, through their self-developed projects and<br \/>\n  ideas, the potential within them and demonstrate that they can<br \/>\n  actively participate in and contribute to society when empowered to do<br \/>\n  so. The BMW Group will accompany all three stages of the project and<br \/>\n  support them with employees acting as mentors.<\/p>\n","protected":false},"excerpt":{"rendered":"+++ The long-term project MINDS FOR TOMORROW by the BMW Group and DEIN M\u00dcNCHEN introduces itself +++ Young&hellip;\n","protected":false},"author":2,"featured_media":416603,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[4290,85,46,105],"class_list":["post-416602","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sports","tag-basketball","tag-il","tag-israel","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/416602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=416602"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/416602\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/416603"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=416602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=416602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=416602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}