\n\tFounded in 1926 by a U.S. Army lieutenant colonel, the personal care company is undergoing an evolution \u2014 embracing a refreshed ethos centered on skin health and putting Jonas at the forefront of this rebrand. Its updated shaving lineup highlights comfort and care, featuring ingredients like aloe, hydrating gel, pro-vitamin B5, chamomile, and self-lathering technology.<\/p>\n
\n\tThe campaign video opens with Jonas gazing into a mirror, his face dripping wet. Moments later, he emerges from what appears to be a tranquil lake, slicking back his hair and revealing a near-perfect shave. Jonas<\/a> then turns to the camera and poses a simple question: \u201cAnd your razor just removes hair?\u201d<\/p>\n \n\tTurns out, he\u2019s pretty damn effective at convincing men to ditch their rigid disposables and upgrade to a brand that\u2019s spent a century perfecting close, comfortable, and hydrating shaves.<\/p>\n \n\tAmidst traveling for the Jonas Brothers<\/a> reunion tour (you can grab tickets here<\/a>) and juggling dad duties (his daughter, Malti, is four), the actor and singer emphasizes the importance of carving out time for yourself. We hopped on Zoom with Jonas to chat about his shaving routine, touring with his brothers, and the response to his recent album, Sunday Best<\/a>. Read the full interview below.<\/p>\n \t\t\t\t\t\t \t\t\t\t\t\t\t\t\tSchick<\/p>\n \n\tSchick is now taking what it calls a skin-first approach. Why does that appeal to you, and how does it align with your personal skincare habits? \t\t\t<\/p>\n \t\t\t\t\t\t \t\t\t<\/a><\/p>\n \t\t\t\t\tSchick Quattro Titanium Razor\t\t<\/p>\n \n\t\tDependable and skin-protecting.\t<\/p>\n \n\tWhat does your grooming<\/a> routine look like? \t\t\t<\/p>\n \t\t\t\t\t\t \t\t\t<\/a><\/p>\n \t\t\t\t\tSchick Hydro Dry Skin Razor\t\t<\/p>\n \n\t\tA dry skin savior.\t<\/p>\n \n\tWhat has the public\u2019s reaction been to your album Sunday Best in the past few months, and what was the most gratifying part of making it? \t\t\t<\/p>\n \t\t\t\t\t\t \t\t\t<\/a><\/p>\n \t\t\t\t\tSchick Intuition Sensitive Care Razor\t\t<\/p>\n \n\t\tFeels like silk.\t<\/p>\n \n\tBetween you, Kevin, and Joe, who spends the most time on his grooming, and has it been the same throughout your lives, or has it changed as you grew up and made families of your own?![\"\"](\"https:\/\/www.rollingstone.com\/wp-content\/themes\/vip\/pmc-rollingstone-2022\/assets\/public\/lazyload-fallback.gif\")
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\u200aI\u2019ve been using Schick products for a long time and was really excited when the opportunity came up to do this campaign and to focus on the skincare aspect of it. \u200aAs someone who\u2019s lived a lot of my life in the public eye, on red carpets or on stage, having a daily routine that prepares me to step out and be the best I can be each day is something I value. But you don\u2019t have to have my experiences to relate to the sentiment.<\/p>\n<\/p>\n
I do the best I can do. When I\u2019m home, I\u2019m [devoting] any time I can to my daughter.\u200a And when I\u2019m on set, I\u2019m probably also focused on [other] things. \u200aA hack that my brother Joe actually gave me is this thing called a face tub<\/a>, which I absolutely love. You put some ice in it, a little water, and dunk your face in. It takes down your inflammation and wakes your whole body up. Eye gels \u200aare another good one for that, on top of just having a baseline skin routine. I\u2019m pretty consistent with haircare, using products like my Philip B. shampoo and conditioner<\/a>. They\u2019re mint-infused scalp invigorators, which feel amazing in the morning. I\u2019ve also been using STMNT\u2019s<\/a> hair products; they make a really great fiber pomade<\/a>.<\/p>\n<\/p>\n
The most gratifying part was getting to work with so many of my friends: new friends like JP Saxe<\/a>, who was an integral part of the creative process, and longtime friends like Paris Carney, Dewain Whitmore, Jr., and Ryan Daly. It was a group of people that really gave me space to feel comfortable and confident, and as open as I wanted to be in those songs. \u200aSince the release of the album, I\u2019ve been blown away by the response and connection to it. It feels good when you go to those vulnerable places and open up in that way, and then people connect it to their own lives. That\u2019s what it\u2019s all about for me as a creator: Saying the thing that\u2019s most real and hoping people apply it in a way that makes sense for them.<\/p>\n<\/p>\n
Probably me! I enjoy getting out the door in a speedy manner, but I also think it\u2019s important to take that time for yourself. Not an exorbitant amount of time, but enough to really settle in and [go through] those steps: starting with a great shave and then jumping into skincare or whatever else puts you in the right place to take on the day.<\/p>\n