{"id":424625,"date":"2026-05-04T10:27:12","date_gmt":"2026-05-04T10:27:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/424625\/"},"modified":"2026-05-04T10:27:12","modified_gmt":"2026-05-04T10:27:12","slug":"elisavas-master-in-ai-challenges-designers-to-dissect-the-algorithm","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/424625\/","title":{"rendered":"elisava\u2019s master in AI challenges designers to dissect the algorithm"},"content":{"rendered":"<p>ELISAVA REWRITES THE CULTURAL CODE THROUGH INTELLIGENT SYSTEMS<\/p>\n<p>\u00a0<\/p>\n<p>Elisava\u2019s Master in Applied AI for Arts and Design (MAIAD) is a program on technological intervention for thinkers, designers, and creators. Under the conviction that those who understand <a href=\"https:\/\/www.designboom.com\/tag\/artificial-intelligence\/\" rel=\"nofollow noopener\" target=\"_blank\">artificial intelligence<\/a> are the ones who will shape the future of culture, the master \u2013 offered in Barcelona (in English) and Madrid (in Spanish) \u2013 frames the algorithm as a raw material for artistic innovation and critical reflection. It is a curriculum designed to train a new kind of creative \u2013 one who dissects, builds, and provokes with intelligent systems to rewrite how culture is produced, distributed, and believed.\u00a0<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-1188278 lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"elisava\u2019s master in applied AI challenges designers to dissect and provoke the algorithm - 1\" width=\"818\" height=\"545\" src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/05\/elisava_maiad_desigboom_01.jpg\"  data- loading=\"lazy\"\/><br \/>Zeynep Atik\u2019s project Generated Nostalgia | all images courtesy of Elisava<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>MAKERS AND THINKERS AT THE EDGE OF THE LIVE PRACTICE<\/p>\n<p>\u00a0<\/p>\n<p>Built onElisava\u2019s 65-year legacy of engineering and design excellence, the <a href=\"https:\/\/www.elisava.net\/en\/masters\/master-ai-design\/?utm_source=news&amp;utm_medium=branded&amp;utm_campaign=design_boom%E2%80%9D%20with%20%E2%80%9Chttps:\/\/www.elisava.net\/en\/masters\/master-ai-design\/?utm_source=news&amp;utm_medium=branded&amp;utm_campaign=design_boom\" target=\"_blank\" rel=\"noopener nofollow\">Master in Applied AI for Arts and Design (MAIAD)<\/a> is led by a faculty of active professionals and award-winning practitioners working at the forefront of the industry.. Directors Pau Garcia and Marta Handenawer from Domestic Data Streamers, alongside Paad\u00edn, bring a rigorous, activist sensibility to the program\u2019s direction.<\/p>\n<p>\u00a0<\/p>\n<p>The teaching staff includes award-winning contributors recognized by Ars Electronica, alongside internationally known artists (<a href=\"https:\/\/tallerestampa.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Taller Estampa<\/a> or<a href=\"https:\/\/www.instagram.com\/mans_o\/\" target=\"_blank\" rel=\"noopener nofollow\"> Mans-O)<\/a>, curators (<a href=\"https:\/\/www.cccb.org\/en\/w\/participants\/lluis-nacenta\" target=\"_blank\" rel=\"noopener nofollow\">Llu\u00eds Nacenta<\/a>), and guest lecturers from across multiple countries. This collective of experts guides students through unconventional territories, with modules like Writing Against Algorithmic Mediation, Resistance and Poetic Dissidence (with<a href=\"https:\/\/annequito.com\/\" target=\"_blank\" rel=\"noopener nofollow\"> Anne Quito<\/a>), AI &amp; Sculpture (with<a href=\"https:\/\/www.instagram.com\/marcedmc\/\" target=\"_blank\" rel=\"noopener nofollow\"> Marce Maderios<\/a>), and Hype &amp; AI (with<a href=\"https:\/\/andreubelsunces.net\/\" target=\"_blank\" rel=\"noopener nofollow\"> Andreu Belsunces<\/a>), ensuring the curriculum does not resonate with the industry\u2019s radical default optimism or pessimism.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-1188279 lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"elisava\u2019s master in applied AI challenges designers to dissect and provoke the algorithm - 2\" width=\"818\" height=\"545\" src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/05\/elisava_maiad_desigboom_02.jpg\"  data- loading=\"lazy\"\/><br \/>the faculty is led by active professionals and award-winning practitioners<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>MAIAD FROM TECHNICAL FLUENCY TO PURPOSEFULLY UNCOMFORTABLE PROJECTS<\/p>\n<p>\u00a0<\/p>\n<p>Over the course of one intensive year,\u00a0 MAIAD students move through five interconnected practices that balance deep technical rigor with critical social inquiry. This progression moves from the ethical foundations of AI into intensive tool-building \u2014 mastering everything from Python and Midjourney to TouchDesigner \u2014 before expanding into interactive applications and research. The curriculum culminates in a final thesis project that demands more than mere aesthetic output; students are challenged to articulate a vision that says something meaningful beyond simply showcasing what an algorithm can do. <\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-1188280 lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"elisava\u2019s master in applied AI challenges designers to dissect and provoke the algorithm - 3\" width=\"818\" height=\"545\" src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/05\/elisava_maiad_desigboom_033.jpg\"  data- loading=\"lazy\"\/><br \/>a new kind of creative one who dissects, builds, and provokes with intelligent systems<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>The impact of this approach is already evident in the purposefully uncomfortable work emerging from the program\u2019s current cohort. For instance, Zeynep Atik\u2019s \u2018Generated Nostalgia\u2019 uses generative image tools to test the machine\u2019s reconstruction of memory, testing the boundaries of how we perceive our own history. In a similar vein, Tara Monheim\u2019s \u2018Great Again: The Politics of Nostalgia\u2019 treats AI as a political analytic tool, mapping how algorithmic logics codify and scale a reactionary sensibility.<\/p>\n<p>\u00a0<\/p>\n<p>By pushing creators to move beyond the role of a passive user and take on the responsibility of an author, the program forces a direct engagement with the central provocation: if you could shape how AI behaves in culture, what would you make it do?<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-1188281 lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"elisava\u2019s master in applied AI challenges designers to dissect and provoke the algorithm - 4\" width=\"818\" height=\"545\" src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/05\/elisava_maiad_desigboom_044.jpg\"  data- loading=\"lazy\"\/><br \/>Zeynep Atik\u2019s uses generative image tools to interrogate the idea of memory reconstruction<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-1188283 lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"elisava\u2019s master in applied AI challenges designers to dissect and provoke the algorithm - 5\" width=\"818\" height=\"545\" src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/05\/elisava_maiad_desigboom_04.jpg\"  data- loading=\"lazy\"\/><br \/>technically fluent Zeynep Atik\u2019s work \u2018Generated Nostalgia\u2019<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-1188284 lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"elisava\u2019s master in applied AI challenges designers to dissect and provoke the algorithm - 6\" width=\"818\" height=\"545\" src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/05\/elisava_maiad_desigboom_05.jpg\"  data- loading=\"lazy\"\/><br \/>AI generated image by Zeynep Atik\u2019s<\/p>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"ELISAVA REWRITES THE CULTURAL CODE THROUGH INTELLIGENT SYSTEMS \u00a0 Elisava\u2019s Master in Applied AI for Arts and Design&hellip;\n","protected":false},"author":2,"featured_media":424626,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[343,199755,85,46,125],"class_list":["post-424625","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-artificial-intelligence","tag-design-education","tag-il","tag-israel","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/424625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=424625"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/424625\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/424626"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=424625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=424625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=424625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}