{"id":425173,"date":"2026-05-04T18:14:10","date_gmt":"2026-05-04T18:14:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/425173\/"},"modified":"2026-05-04T18:14:10","modified_gmt":"2026-05-04T18:14:10","slug":"under-armour-to-be-performance-apparel-partner-for-rolling-loud","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/425173\/","title":{"rendered":"Under Armour to be Performance Apparel Partner for Rolling Loud"},"content":{"rendered":"

\n\tUnder Armour<\/a> is extending its reach within the popular festival space.<\/p>\n

\n\tThe Baltimore-based sports brand h<\/a>as signed a deal to be the exclusive performance apparel partner and mainstage sponsor at the Rolling Loud 2026 festival.<\/p>\n

\n\tRolling Loud, the world\u2019s largest hip-hop festival, will be held in Miami from May 8 to 10 and this year\u2019s edition will feature artists including Don Toliver, NBA YoungBoy and Playboi Carti, who will headline the Under\u00a0Armour Stage.<\/p>\n

\n\tIn addition, the company will have a presence in various spots throughout the festival. That will include hosting Fit for the Pit, a cooling and hydration station for festival attendees that will include several fitness challenge stations where they can compete to win Under Armour<\/a> merchandise.<\/p>\n

\n\tUnder Armour will also showcase some of its latest training apparel at the festival exclusively. That will include HeatGear compression tops for men and women and HeatGear shorts for women. Fans will be able to purchase UV Vanish tops and bottoms. UA Vanish is known for its light and breathable fit. Under Armour will also be giving away product to attendees including its UA HB-Lo sneaker.<\/p>\n

\n\tRolling Loud fans can follow along on the company\u2019s Instagram and TikTok channels for live updates and behind-the-scenes moments.<\/p>\n

\n\tThe Rolling Loud partnership follows Under Armour\u2019s participation in the South by Southwest <\/a>festival earlier this year, when the company worked with its zero-plastic regenerative footwear and apparel brand, Unless Collective, to create the first Filmmakers Jacket for the event.<\/p>\n

\n\tUnder Armour said its participation in festivals is part of its quest to connect performance innovation with young people and their interests both on and off the field.<\/p>\n","protected":false},"excerpt":{"rendered":"Under Armour is extending its reach within the popular festival space. The Baltimore-based sports brand has signed a…\n","protected":false},"author":2,"featured_media":425174,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[146,199922,85,46,124154],"class_list":["post-425173","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-entertainment","tag-festival-wear","tag-il","tag-israel","tag-under-armour"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/425173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=425173"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/425173\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/425174"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=425173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=425173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=425173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}