{"id":426497,"date":"2026-05-05T13:26:11","date_gmt":"2026-05-05T13:26:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/426497\/"},"modified":"2026-05-05T13:26:11","modified_gmt":"2026-05-05T13:26:11","slug":"formula-e-teams-up-with-the-dudes-to-launch-new-apparel-collection","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/426497\/","title":{"rendered":"Formula E teams up with The Dudes to launch new apparel collection"},"content":{"rendered":"<p>Founded in 2010, The Dudes has spent over a decade at the intersection of art, subculture, and apparel through a sustained focus on irreverent design, high-quality craftsmanship, and a DIY spirit. The Dudes\u2019 presence in a collaboration signals a shift from standard &#8220;apparel&#8221; to &#8220;authentic cultural artifacts.\u201d\u00a0<\/p>\n<p>The new collection, in collaboration with Formula E, features one unique cap design and two t-shirts, with the design inspired by a playful collision of Berlin\u2019s street-food soul and electric street racing. Co-founder and artist \u201cmcbess\u201d has reimagined the Formula E logo with the city\u2019s legendary currywurst as the central &#8216;e&#8217;.\u00a0\u00a0<\/p>\n<p>                    <img decoding=\"async\" width=\"1280\" height=\"720\" loading=\"lazy\" fetchpriority=\"auto\" class=\" js-faded-image fade-in-on-load object-fit-cover-picture__img\" src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/05\/Cap-2.png\" alt=\"Cap 2\"\/><\/p>\n<p>Ahead of the launch, Formula E and The Dudes hosted an exclusive in-store activation at their flagship store in Berlin. At the event, the store was transformed into a high-energy hub featuring limited-edition collaborations, live entertainment, and interactive fan experiences. The new products were also available for fans to purchase at the Formula E Store over the course of the Berlin E-Prix weekend.\u00a0<\/p>\n<p><a href=\"https:\/\/shop.fiaformulae.com\/collections\/the-dudes?srsltid=AfmBOopx3kPAQDjFBnP4rhurFoLT67E8Bvr4ZAEJxwkCm3soryMgqVTy\" rel=\"nofollow noopener\" target=\"_blank\">Click here to check out the range!<\/a><\/p>\n<p>Find out more<\/p>\n<p><a href=\"https:\/\/www.fiaformulae.com\/en\/formula-e-gen4-unleashed?_gl=1*1bbwzak*_gcl_aw*R0NMLjE3Njk3ODU1MzUuQ2owS0NRaUF5dkhMQmhEbEFSSXNBSHhsNnhyM1lHZVRTTDdlb044amgzVFRWWFk1UEFmUU9fcVJwQWp1NmxWZTVDMUxoVlBaWFNRN3RSa2FBcVV5RUFMd193Y0I.*_gcl_au*MTMxMzQyMDcwOC4xNzcxMjU2NDkx\" rel=\"nofollow noopener\" target=\"_blank\">GEN4: A new era of Formula E is about to begin<\/a><\/p>\n<p><a href=\"https:\/\/www.fiaformulae.com\/en\/ways-to-watch\" rel=\"nofollow noopener\" target=\"_blank\">WATCH: How to watch every Formula E race in your country<\/a><\/p>\n<p><a href=\"https:\/\/www.fiaformulae.com\/en\/news\/822334\/trailer-driver-returns-for-season-2-on-amazon-prime-video\" rel=\"nofollow noopener\" target=\"_blank\">UNMISSABLE: Watch the brand-new season of &#8216;Driver&#8217; on Amazon Prime\u00a0<\/a><\/p>\n<p><a href=\"https:\/\/www.fiaformulae.com\/en\/calendar\" rel=\"nofollow noopener\" target=\"_blank\">CALENDAR: Here&#8217;s every race set for the 2025\/26 Formula E season<\/a><\/p>\n<p><a href=\"https:\/\/www.fiaformulae.com\/en\/download-the-app\" rel=\"nofollow noopener\" target=\"_blank\">FOLLOW: Download the Formula E App on iOS or Android<\/a><\/p>\n<p><a href=\"https:\/\/www.fiaformulae.com\/en\/tickets\" rel=\"nofollow noopener\" target=\"_blank\">TICKETS: Secure your grandstand seats and buy Formula E race tickets<\/a><\/p>\n<p><a href=\"https:\/\/www.fiaformulae.com\/en\/video\/boxset\/485829\" rel=\"nofollow noopener\" target=\"_blank\">HIGHLIGHTS: Catch up with every race from Formula E IN FULL<\/a><\/p>\n<p><a href=\"https:\/\/www.seatunique.com\/sport-tickets\/motorsport\/formula-e-hospitality-tickets\" rel=\"nofollow noopener\" target=\"_blank\">HOSPITALITY: Experience Formula E and world-class motorsport as a VIP<\/a><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Founded in 2010, The Dudes has spent over a decade at the intersection of art, subculture, and apparel&hellip;\n","protected":false},"author":2,"featured_media":426498,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[85,46,105,4277],"class_list":["post-426497","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sports","tag-il","tag-israel","tag-sports","tag-text"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/426497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=426497"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/426497\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/426498"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=426497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=426497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=426497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}