{"id":4277,"date":"2025-09-09T05:07:08","date_gmt":"2025-09-09T05:07:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/4277\/"},"modified":"2025-09-09T05:07:08","modified_gmt":"2025-09-09T05:07:08","slug":"5-key-takeaways-from-tokyo-fashion-week-ss26","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/4277\/","title":{"rendered":"5 key takeaways from Tokyo Fashion Week SS26"},"content":{"rendered":"

The lack of strong menswear talent on the schedule is a sticking point. \u201cTokyo\u2019s designer fashion scene has traditionally been very strong in menswear<\/a>, yet unlike other global cities, Tokyo does not have a dedicated men\u2019s fashion week aligned with the international menswear calendar,\u201d says Mami Osugi, a Tokyo-based editor who serves on the jury of the Tokyo Fashion Award<\/a>. \u201cAs a result, Tokyo\u2019s talented menswear designers often miss out on the global attention they deserve.\u201d<\/p>\n

JFWO is currently working on solutions, says Imajo. \u201cOne thing we may do in February is try and get the [off-schedule] brands to show closer to each other, but stretching everything out is easier for the designers because they are able to get the models and the venues [they want],\u201d he says. Staying in closer contact with visiting buyers and inviting them to off-schedule shows is also an option JFWO are considering, Imajo adds.<\/p>\n

A growing front row<\/p>\n

Another of Tokyo Fashion Week\u2019s main challenges has been its lack of international buyers and press. JFWO is gradually addressing this, and this season, invited more influential figures from Asia and beyond. Returning attendees this time included Andreas Murkudis of the eponymous store in Berlin, and journalist Eugene Rabkin of Style Zeitgeist; new invitees included menswear and womenswear buyers from 10 Corso Como in Seoul and IT in Hong Kong.<\/p>\n

Rabkin intends to continue attending Tokyo Fashion Week whenever possible, finding it more interesting than Europe. \u201cThere are a lot of designers that you can only see here in Tokyo,\u201d he says. \u201cThere is more of a connection between the brands, the fashion shows, the shops and the people in the street. In Paris, I always feel like I\u2019m in a circus, and I don\u2019t get that feeling in Tokyo, because you actually see interesting kids in the street. There\u2019s more congruence.\u201d Kohei Hashimoto, a womenswear buyer at Isetan, echoes the sentiment. \u201cTokyo stands out for the depth of consumer understanding of clothing and the closeness of fashion to everyday life. I believe it surpasses any other city in this respect,\u201d he says.<\/p>\n

Read More<\/p>\n

What is Japanese style today?<\/a><\/p>\n

Japanese fashion customers are becoming harder to define. They are also spending less. We asked industry insiders to explain how tastes and norms are shifting.<\/p>\n

\"Image<\/a><\/p>\n

June Moon, chief womenswear buyer for 10 Corso Como Seoul, served on the jury of the Tokyo Fashion Award and was invited to attend Tokyo Fashion Week for the first time. \u201cCompared to Seoul, which is very trendy and changes very fast, Japan is more consistent,\u201d she says. \u201cJapanese designers have their core philosophy and build the brand around this story.\u201d<\/p>\n

Legacy designers, new faces and breakthrough talent<\/p>\n

Even with its smaller size, the week offered a blend of newcomer debuts alongside the return of legacy designers. Tsumori Chisato, known for her pastel kawaii prints and bold silhouettes, joined the schedule for a show celebrating her brand\u2019s 35th anniversary. \u201cIt was my first time showing in seven and a half years,\u201d she told press after the show. \u201cI put all the rainbows and colours in my clothes to show my appreciation for everyone, for supporting me for all these years.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The lack of strong menswear talent on the schedule is a sticking point. \u201cTokyo\u2019s designer fashion scene has…\n","protected":false},"author":2,"featured_media":4278,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[146,5347,5348,85,46,5345,5349,1880,5346],"class_list":["post-4277","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-entertainment","tag-fashion-month","tag-fashion-week","tag-il","tag-israel","tag-latest","tag-summer-spring-2026","tag-tokyo","tag-tokyo-fashion-week"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/4277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=4277"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/4277\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/4278"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=4277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=4277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=4277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}