{"id":431870,"date":"2026-05-08T14:46:17","date_gmt":"2026-05-08T14:46:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/431870\/"},"modified":"2026-05-08T14:46:17","modified_gmt":"2026-05-08T14:46:17","slug":"cadillac-vet-melissa-grady-dias-is-the-latest-cmo-to-land-a-ceo-job","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/431870\/","title":{"rendered":"Cadillac Vet Melissa Grady Dias Is The Latest CMO to Land a CEO Job"},"content":{"rendered":"<p>She\u2019ll lead a national expansion of the California-founded company, which uses wearable data to help patients and doctors continuously track wellness.<\/p>\n<p>Dias was most recently global CMO at Cadillac, where she spent seven years. Before leaving in June 2025, she spearheaded the luxury automaker\u2019s EV transformation and revived the brand for a new generation of drivers. <\/p>\n<p>She also brings senior marketing and digital leadership experience at MetLife, Motorola, and Jaguar Land Rover. <\/p>\n<p>Personalized, preventative healthcare<\/p>\n<p>Dias announced her new role at ADWEEK\u2019s Marketing Vanguard Summit, telling ADWEEK that she\u2019s drawn to companies in the midst of transformation. <\/p>\n<p>\u201cThat\u2019s something that I love, and [Measured Wellness] is at an inflection point,\u201d she said. <\/p>\n<p>Dias\u2019 conversations with the company about joining as CEO emerged naturally from her advisory work with AI health insights business Ziva, whose technology underpins the platform.<\/p>\n<p>Founded by UC San Diego physician Dr. Michael Kurisu in 2020, Measured Wellness is built on the belief that medical care shouldn\u2019t start and stop at an appointment. Its tools, programs, and care services are designed to help patients stay on top of their health between visits.<\/p>\n<p>Kurisu, who is also the company\u2019s chief medical officer, said: \u201cBringing Melissa in to lead this company means we finally have the scale, the storytelling, and the strategy to make continuous, proactive health the standard, not the exception. \u201d<\/p>\n<p>In her first six months as CEO, Dias will focus on expanding the business as demand for remote patient monitoring accelerates. The market is forecast to grow to $27.3 billion by 2033, up from about $5.6 billion in 2024, according to <a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/remote-patient-monitoring-devices-market\" target=\"_blank\" rel=\"nofollow noopener\">Grand View Research<\/a>.<\/p>\n<p>\u201cThe biggest thing is ensuring we maintain the patient experience and vision as we grow,\u201d Dias said. <\/p>\n<p>                       <a class=\"link-reset text-decoration-none\" href=\"https:\/\/www.adweek.com\/brand-marketing\/adweek-brand-advantage-cmo-guard-change-reveals-the-new-growth-mandate\/\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/05\/GettyImages-1371552581.jpg\" alt=\"Big marketing chief shakeups last month signal clues about how the role is evolving\" aria-label=\"Big marketing chief shakeups last month signal clues about how the role is evolving\" class=\"image image--partner\"\/><\/a>                   From CMO to CEO<\/p>\n<p>Dias joins former GE CMO, Linda Boff, and Hinge CMO-turned-CMO Jackie Jantos in ascending to the CEO position. <\/p>\n<p>While such promotions defined much of 2024 and 2025, momentum has been slower in 2026, with <a href=\"https:\/\/www.adweek.com\/brand-marketing\/cmos-are-driving-growth-so-why-arent-more-becoming-ceos\/\" target=\"_blank\" rel=\"nofollow noopener\">some marketers saying gaps in experience and leadership are holding them back<\/a> from the corner office.<\/p>\n<p>However, Dias believes CMOs are more prepared for the CEO role than they think. <\/p>\n<p>\u201cA good, strong CMO is focused on growing business outcomes, thinking about brand architecture, the levers they can pull, and collaborating across the organization,\u201d she said. \u201cIn my career, I\u2019ve studied different areas of the business and been comfortable in tech and digital, so stepping into this leadership position has felt more natural than I expected.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"She\u2019ll lead a national expansion of the California-founded company, which uses wearable data to help patients and doctors&hellip;\n","protected":false},"author":2,"featured_media":431871,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[202554,6947,3181,163,521,85,46,202555,202556,202557,2526],"class_list":["post-431870","post","type-post","status-publish","format-standard","has-post-thumbnail","category-healthcare","tag-cmo-moves","tag-exclusive","tag-general","tag-health","tag-healthcare","tag-il","tag-israel","tag-leadership-talent","tag-marketing-vanguard","tag-paywalls-registration","tag-premium"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/431870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=431870"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/431870\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/431871"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=431870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=431870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=431870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}