{"id":443167,"date":"2026-05-15T14:14:11","date_gmt":"2026-05-15T14:14:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/443167\/"},"modified":"2026-05-15T14:14:11","modified_gmt":"2026-05-15T14:14:11","slug":"i-am-gia-debuts-gia-friends-los-angeles-pop-up-experience","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/443167\/","title":{"rendered":"I.Am.Gia Debuts ‘Gia & Friends’ Los Angeles Pop-Up Experience"},"content":{"rendered":"

\n\tI.Am.Gia<\/a> introduces a pop-up<\/a> experience in Los Angeles<\/a> beginning Friday and concluding on Sunday called \u201cGia & Friends,\u201d featuring a bevy of Y2K aesthetic<\/a> inspiration and signature style motifs synonymous with the Australian brand.<\/p>\n

\t\t\t\t\t\t\"I.Am.Gia's<\/p>\n

\t\t\t\t\tI.Am.Gia\u2019s Los Angels Pop-up<\/a><\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of I.Am.Gia<\/p>\n

\n\t\u201cThe entire activation centered on Gia and her four friends: Cherry, Riot, Vixen and Angel. Each has a distinct identity and aesthetic, inspired by the playful, expressive spirit of 2000s nostalgia, where fashion and identity were completely intertwined,\u201d Alana Pallister, found and chief executive officer of I.Am.Gia, said in an exclusive statement to WWD.<\/p>\n

\n\tThe \u201cGia & Friends\u201d pop-up will transform Los Angeles<\/a>\u2019s Terminal 27 into an engaging experience designed as Gia\u2019s dollhouse, featuring three interactive rooms where each space represents a different side of the brand\u2019s universe.<\/p>\n

\t\t\t\t\t\t\"I.Am.Gia's<\/p>\n

\t\t\t\t\tI.Am.Gia\u2019s Los Angels Pop-up<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of I.Am.Gia<\/p>\n

\n\t\u201cWhat we created at Terminal 27 is less of a traditional retail pop-up and more of a fully immersive, interactive dollhouse experience, with multiple rooms that each represent a different side of Gia\u2019s world, from the latest collection to our cult-favorite Blare sets and the launch of our new pet category,\u201d Pallister said.<\/p>\n

\n\tThe first room is dedicated to Gia, showcasing the brand\u2019s latest collection<\/a> in full. The second room of the immersive dollhouse experience is the Blare Room, which features the return of the brand\u2019s Blare set in new colorways. The final room, the Chill Room, showcases the new pet category in a lounge-inspired setting.<\/p>\n

\t\t\t\t\t\t\"I.Am.Gia's<\/p>\n

\t\t\t\t\tI.Am.Gia\u2019s Los Angels Pop-up<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of I.Am.Gia<\/p>\n

\n\t\u201cEvery detail was designed to make our customer feel like she\u2019s not just shopping the brand, but truly stepping into Gia\u2019s world and becoming part of it herself. It was incredibly important to me that we create something tangible and experiential for our community, especially as a brand that primarily lives online,\u201d said Pallister.<\/p>\n

\n\tThroughout Terminal 27\u2019s pop-up, life-sized versions of the characters that inspired each room will feature alongside interactive moments and additional surprises.<\/p>\n

\t\t\t\t\t\t\"I.Am.Gia's<\/p>\n

\t\t\t\t\tI.Am.Gia\u2019s Los Angels Pop-up<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of I.Am.Gia<\/p>\n

\n\tFollowing the Los Angeles launch, I.Am.Gia will continue the dollhouse experience with more pop-ups planned for New York City, Miami and Atlanta.<\/p>\n","protected":false},"excerpt":{"rendered":"I.Am.Gia introduces a pop-up experience in Los Angeles beginning Friday and concluding on Sunday called \u201cGia & Friends,\u201d…\n","protected":false},"author":2,"featured_media":443168,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[146,85,46,1900,34502,207414],"class_list":["post-443167","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-entertainment","tag-il","tag-israel","tag-los-angeles","tag-pop-up","tag-y2k-fashion"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/443167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=443167"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/443167\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/443168"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=443167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=443167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=443167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}