{"id":448309,"date":"2026-05-18T21:07:09","date_gmt":"2026-05-18T21:07:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/448309\/"},"modified":"2026-05-18T21:07:09","modified_gmt":"2026-05-18T21:07:09","slug":"9-commons-launches-with-indiana-fever-collection-of-apparel","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/448309\/","title":{"rendered":"9 Commons Launches With Indiana Fever Collection of Apparel"},"content":{"rendered":"

\n\tIt may seem like a big jump from Gucci to the hardwood court, but that\u2019s the path Maria McClay took when she founded 9 Commons last year.<\/p>\n

\n\tThe one-time general manager of Northern Europe and associate vice president of retail for Gucci <\/a>Europe, McClay decided to pursue her passion by launching a business dedicated exclusively to women\u2019s sports<\/a>.<\/p>\n

\n\tThe launch collection dropped Friday and is devoted to the Indiana Fever,<\/a> the WNBA<\/a> team famous for one of the sport\u2019s biggest stars: Caitlin Clark. It includes T-shirts with the brand\u2019s slogan \u2014 All In on Women\u2019s Sports \u2014 as well as hoodies, shorts, sweatpants, socks and hats with graphics and the Fever logo. Prices range from $24 for a T-shirt and $32 for socks to $50 for the hats or tote and $175 for the hoodies.<\/p>\n

\t\t\t\t\t\t\"A<\/p>\n

\t\t\t\t\tA hoodie from 9 Commons\u2019 Indiana Fever collection.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of 9 Commons<\/p>\n

\n\tThe collection was designed by Kat Hoelck, a Parsons-trained fashion designer, and is intended to merge sport and style. It features long-staple cotton and bold graphics that are intended to transition from street to stadium.<\/p>\n

\n\tThe capsule is available to purchase on the Fever\u2019s e-commerce site, in the arena and on 9 Commons\u2019 website.<\/p>\n

\n\t\u201cEarly on, people encouraged me to broaden the focus to include men\u2019s sports<\/a>,\u201d said McClay. \u201cBut when you truly believe in something, you don\u2019t dilute it. 9 Commons was built to go all-in on women\u2019s sports, and that conviction shows up in every piece we design.\u201d<\/p>\n

\n\tAs part of its commitment to women\u2019s sports, 9 Commons will reinvest 9 percent of all annual net proceeds to help expand access to sports for under-resourced girls.<\/p>\n

\n\tMcClay said she\u2019s currently negotiating with other professional teams and colleges for the rights to additional merchandise. \u201cOur intention is to grow so we can continue to raise the visibility of women\u2019s sports teams,\u201d she said.<\/p>\n","protected":false},"excerpt":{"rendered":"It may seem like a big jump from Gucci to the hardwood court, but that\u2019s the path Maria…\n","protected":false},"author":2,"featured_media":448310,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[146,85,46,105,5571],"class_list":["post-448309","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-entertainment","tag-il","tag-israel","tag-sports","tag-wnba"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/448309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=448309"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/448309\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/448310"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=448309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=448309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=448309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}