As momentum continues to build towards the first-ever Howden British & Irish Lions Women\u2019s Series in New Zealand next year, fans can expect to see a bold and energetic new visual identity across every platform and in-stadia. <\/p>\n
Officially launched today by New Zealand Rugby (NZR) and The British & Irish Lions, the hero illustration was designed in collaboration with New Zealand M\u0101ori artist Chlo\u0113 Reweti\u00a0(Ng\u0101i\u00a0Te\u00a0Rangi, Ng\u0101ti Ranginui, Ng\u0101ti\u00a0Tukorehe, Ng\u0101ti Porou).\u00a0<\/p>\n
The design offers a vibrant expression of\u00a0te\u00a0ao\u00a0M\u0101ori with a composition fractured into lightning-like shards framing individual patterns to communicate a design that is layered, dynamic and fierce.\u00a0\u00a0<\/p>\n
In\u00a0te\u00a0ao\u00a0M\u0101ori the geometric patterns utilised in weaving and the abstract motifs applied in\u00a0t\u0101\u00a0moko can convey complex narratives.\u00a0<\/p>\n
For the design, the selected patterns portray the power of women in rugby while also reflecting whanaungatanga \u2013 a concept that embodies the relationships between family, connections between friends and the ties between teammates and communities.\u00a0\u00a0\u00a0<\/p>\n
Each pattern has been carefully considered for its\u00a0m\u0101tauranga\u00a0(M\u0101ori knowledge systems), cultural resonance,\u00a0athletic\u00a0context\u00a0and its flexibility of use.\u00a0\u00a0<\/p>\n
The patterns are timeless in their representation of strength, unity and agility while also being contemporary in their aspiration and collective resilience.\u00a0\u00a0<\/p>\n
Reweti said she is full of pride and joy after having the opportunity to\u00a0showcase\u00a0her work globally for the historic upcoming event.\u00a0\u00a0<\/p>\n
\u201cTo\u00a0witness\u00a0it being received and respected by people is an honour.\u00a0It\u2019s\u00a0such a privilege to share the\u00a0m\u0101tauranga\u00a0from our\u00a0t\u012bpuna\u00a0with the world\u00a0and\u00a0we are adapting that to the context we are living in now,\u00a0which is urban.\u00a0\u00a0<\/p>\n
\u201cWithout\u00a0knowing the\u00a0context\u00a0of the patterns,\u00a0I hope\u00a0the artwork\u00a0feels uplifting and\u00a0people\u00a0can resonate with it. Any connection\u00a0to it\u00a0that feels positive is\u00a0valid and\u00a0it should\u00a0give\u00a0a sense of\u00a0energy\u00a0that\u2019s\u00a0reflective of women\u2019s rugby, how we view the sport and\u00a0what\u2019s\u00a0coming to Aotearoa.\u201d\u00a0\u00a0<\/p>\n
NZR Brand Creative Director Marcy Banbury said\u00a0it’s\u00a0been exciting to work alongside The British & Irish Lions to build a shared story that reflects the scale and significance of this moment in women\u2019s rugby.\u00a0<\/p>\n
\u201cFrom an NZR perspective, it was important the creative felt grounded in Aotearoa as the Tour location, and reflected M\u0101ori culture in a genuine way,\u201d Banbury said.\u00a0\u00a0<\/p>\n
\u201cThe weaving elements became a strong thread throughout the work, recognising the role of\u00a0w\u0101hine\u00a0within\u00a0te\u00a0ao\u00a0M\u0101ori. It helped create something that feels uniquely from Aotearoa New Zealand, while carrying the mana this series deserves.\u00a0<\/p>\n
\u201cWorking with\u00a0Chlo\u0113\u00a0has been\u00a0special. Her storytelling brought depth and emotion to the campaign, and her collaborative approach made the\u00a0whole process\u00a0feel seamless.\u00a0She\u2019s\u00a0created something\u00a0we\u2019re\u00a0all\u00a0proud\u00a0of.\u00a0We\u2019re\u00a0really excited\u00a0to share it with fans and see it in stadiums next year.\u201d\u00a0\u00a0<\/p>\n
British & Irish Lions Head of Marketing Lynn Cleckner said: \u201cCollaborating with New Zealand Rugby and\u00a0Chlo\u0113\u00a0has been a truly special part of the work behind the scenes as we build towards the inaugural Howden British & Irish Lions Women\u2019s Tour.\u00a0<\/p>\n
\u201cThe partnership embodies the unity and collective spirit at the heart of every Lions Tour, while delivering a bold and distinctive campaign that authentically celebrates M\u0101ori and Pasifika culture.\u00a0\u00a0<\/p>\n
\u201cThe vibrant designs reflect the energy and anticipation surrounding the Tour, and we\u2019re excited to unveil ticket packages later this month as the brand prepares to come alive in stadiums, online, and through our TV screens next year.\u201d\u00a0<\/p>\n
Chlo\u0113 Reweti (Ng\u0101i\u00a0Te\u00a0Rangi, Ng\u0101ti Ranginui, Ng\u0101ti\u00a0Tukorehe, Ng\u0101ti Porou) is a graphic designer with over ten years of experience creating artwork and campaigns for\u00a0exhbitions, marketing, product, and branding projects. Beginning her career at a signwriting workshop,\u00a0Chlo\u0113\u00a0has since held in-house roles for The National Museum of New Zealand\u00a0Te\u00a0Papa Tongarewa and the world-renowned W\u0113t\u0101 Workshop, where was the Art Director of Graphic Design.\u00a0\u00a0<\/p>\n
Howden British & Irish Lions Women’s Series matches\u202fin 2027:\u202f\u00a0<\/p>\n
Saturday,\u202fSeptember\u00a04, Whang\u0101rei,\u202fSemenoff\u202fStadium,\u202fv\u202fBlack Ferns XV\u202f\u202f\u00a0<\/p>\n
Saturday,\u00a0September\u00a011, Auckland, Go Media Stadium,\u202fv Black Ferns\u202f\u00a0<\/p>\n
Tuesday,\u202fSeptember\u00a014, Hamilton, FMG Stadium\u202fWaikato,\u202fv\u202fInvitational\u202fXV\u202f\u00a0<\/p>\n
Saturday, September 18, Wellington, HNRYStadium,\u202fv Black Ferns\u202f\u00a0<\/p>\n
Saturday,\u00a0September\u00a025, Christchurch, One NZ Stadium,\u202fv Black Ferns\u202f\u202f\u00a0<\/p>\n
The British\u202f&\u202fIrish Lions\u202fWomen\u2019s Tour to New Zealand is being supported by a $3.9 million Government investment.\u00a0<\/p>\n
Fans can register their interest in tickets, travel\u202fpackages\u202fand other Tour updates\u202fhere.<\/a>\u00a0<\/p>\n Travel packages go on sale\u00a0in May\u00a0to\u202fPriority Access Pass holders and June to\u202fgeneral public, followed by\u202fgeneral admission tickets on sale late 2026. Fans can sign up for Lions Rugby Travel priority access ticket-inclusive packages\u202fhere<\/a>\u202fand All Blacks Travel and Hospitality packages\u202fhere<\/a>.\u202f\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"As momentum continues to build towards the first-ever Howden British & Irish Lions Women\u2019s Series in New Zealand…\n","protected":false},"author":2,"featured_media":449083,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[85,46,105],"class_list":["post-449082","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sports","tag-il","tag-israel","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/449082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=449082"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/449082\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/449083"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=449082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=449082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=449082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}