{"id":449348,"date":"2026-05-19T12:08:09","date_gmt":"2026-05-19T12:08:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/449348\/"},"modified":"2026-05-19T12:08:09","modified_gmt":"2026-05-19T12:08:09","slug":"smythson-taps-peter-rabbit-for-beatrix-potter-anniversary-collab","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/449348\/","title":{"rendered":"Smythson Taps Peter Rabbit for Beatrix Potter Anniversary Collab"},"content":{"rendered":"

\n\tHOP ON: Smythson<\/a> is marking the 160th anniversary of English author Beatrix Potter with a collaboration that brings Peter Rabbit and his furry friends to the British brand\u2019s signature range of stationery on Tuesday.<\/p>\n

\n\tThe capsule, created in partnership with The World of Peter Rabbit, highlights characters including Peter Rabbit, Squirrel Nutkin, Jemima Puddle-Duck and Appley Dapply.<\/p>\n

\n\tLeaning on the brand\u2019s literary heritage, Smythson<\/a> revisited a relationship dating to the 1920s, when it sold Potter bronze figurines and a miniature Peter Rabbit bookshelf.<\/p>\n

\n\tFor this anniversary edition, the design team at Smythson looked at the Beatrix Potter archive for illustrations, sketches and prints, translating them into key pieces include Panama notebooks in blue, green and chalk, gold-stamped with character motifs.<\/p>\n

\n\tThere are also two Chelsea notebooks emblazoned with Potter quotes; and interiors lined with a print originally designed in the 1920s.<\/p>\n

\n\tThe stationery offer spans hand-engraved correspondence cards featuring the characters, each hand-sprayed with blue, fuchsia or green borders and paired with matching tissue-lined envelopes.<\/p>\n

\n\tUnderscoring the brand\u2019s British heritage, the notebooks are manufactured at Smythson\u2019s Hertfordshire workshop, with hand-engraved stationery produced in Wiltshire.<\/p>\n

\n\tEarlier in the year, the brand also teamed up with Chitose Abe<\/a>, founder of Sacai, for a collaboration where the Japanese designer shrunk the brand\u2019s leather briefcases and turned them into a passport cover, pouch and Chelsea notebook, all with little structured handles.<\/p>\n","protected":false},"excerpt":{"rendered":"HOP ON: Smythson is marking the 160th anniversary of English author Beatrix Potter with a collaboration that brings…\n","protected":false},"author":2,"featured_media":449349,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[146,85,46,210136],"class_list":["post-449348","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-entertainment","tag-il","tag-israel","tag-smythson"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/449348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=449348"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/449348\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/449349"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=449348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=449348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=449348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}