{"id":453079,"date":"2026-05-21T15:58:15","date_gmt":"2026-05-21T15:58:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/453079\/"},"modified":"2026-05-21T15:58:15","modified_gmt":"2026-05-21T15:58:15","slug":"lance-stroll-and-krown-produce-unveil-special-edition-helmet-for-the-canadian-grand-prix","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/453079\/","title":{"rendered":"Lance Stroll and Krown Produce unveil special-edition helmet for the Canadian Grand Prix"},"content":{"rendered":"

\"Krown<\/p>\n

Lance Stroll and Krown Produce have announced an exciting enhancement to their partnership, featuring a special-edition helmet design for the Aston Martin Aramco driver at his hometown race in Montr\u00e9al.<\/p>\n

This collaboration celebrates Canadian pride, passion and performance on the sport’s biggest stage. As Montr\u00e9al native Lance Stroll competes in front of home crowds, the custom design also reflects a shared journey from local roots to global recognition.<\/p>\n

“The Canadian Grand Prix<\/a> is one of the most important races of the year for me, so it’s great to mark it with a helmet that represents home,” said Lance. <\/p>\n

“I’m proud to work with a Canadian company like Krown Produce and showcase Canadian quality and ambition on a global stage.”<\/p>\n

Krown<\/a> is widely recognised in Canada for its high-quality produce and outstanding service. As a long-standing leader in imports and distribution for both retail and wholesale markets, the company delivers fresh, top-grade produce to households across the country. <\/p>\n

Krown also champions the idea that fresh, nutritious food, like sport, plays a vital role in maintaining a balanced lifestyle. The company actively supports athletes and sports initiatives that promote health, wellbeing, and strong community ties.<\/p>\n

Inspired by the traditional wreath awarded to ancient Greek Olympic Champions, the helmet design features a bold British Columbia Cherries motif \u2013 symbolising Aston Martin Aramco’s pursuit of success and Krown’s commitment to exceptional Canadian produce.<\/p>\n

Flowing through the design are stylised Aston Martin wings with cherry tree branches, inspired by the wings of the Roman god, Mercury. The colour palette brings the story together, blending red and white to reflect Canada’s national identity, with green as a tribute to the team.<\/p>\n

At its core, the helmet highlights Krown Produce’s commitment to showcasing Canadian-grown produce on an international platform, celebrating the quality and freshness of its products as well as Krown’s reputation for innovation, excellence, and speed.<\/p>\n

With Lance competing on home soil this weekend at the Canadian Grand Prix, this collaboration is especially meaningful. As a proud Canadian athlete (and Krown Produce Ambassador), it is a natural opportunity for Krown to be part of the story \u2013 bringing together sport, culture, and homegrown excellence on one of the world’s biggest stages.<\/p>\n

“This is more than a helmet \u2013 it’s Canadian pride and performance in motion,” said L. David Dub\u00e9, C.M., President & CEO of Concorde Group Corp. and Krown Produce. <\/p>\n

“From our fields to Formula One, we’re showcasing the quality of our Canadian-grown produce for the world to see \u2013 in a bold and unforgettable way. We’re proud to be part of this moment and to champion Canadian success at the highest level of sport.”<\/p>\n

The race will also serve as the launch of Krown’s activations as the Official Produce Partner of Aston Martin Aramco and Lance Stroll. More details about the partnership and upcoming initiatives is available here<\/a>.<\/p>\n

UNDERCUT<\/p>\n

“You’ve got to believe through the difficult periods”<\/p>\n

Lance reflects on our current challenges, why he believes the team’s future is bright, and why his passion for being behind the wheel remains his biggest motivation.<\/p>\n

READ MORE<\/p>\n

<\/a>\"Lance<\/p>\n

ROUND 05 | CANADA<\/p>\n

Lance’s hometown<\/p>\n

A home race for Lance, plus a chance to see Mari and Mathilda in action, this is your full guide to the Sprint weekend in Montr\u00e9al.<\/p>\n

READ THE PREVIEW<\/p>\n

<\/a>\"Canadian<\/p>\n

I \/ AM DROPS<\/p>\n

Amplify your fan experience<\/p>\n

From exclusive collabs to once-in-a-lifetime prizes, I \/ AM DROPS is a series of unique and ultra-limited moments and fan experiences.<\/p>\n

Sign up for I \/ AM or sign in to unlock.<\/p>\n

SIGN UP \/ SIGN IN<\/p>\n

<\/a>\"IAM<\/p>\n","protected":false},"excerpt":{"rendered":"Lance Stroll and Krown Produce have announced an exciting enhancement to their partnership, featuring a special-edition helmet design…\n","protected":false},"author":2,"featured_media":453080,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[85816,104093,211562,211563,13317,13318,85,46,211561,128473,1757,105],"class_list":["post-453079","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sports","tag-aston-martin","tag-aston-martin-aramco","tag-canadian-grand-prix","tag-circuit-gilles-villeneuve","tag-f1","tag-formula-one","tag-il","tag-israel","tag-krown-produce","tag-lance-stroll","tag-montreal","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/453079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=453079"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/453079\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/453080"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=453079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=453079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=453079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}