{"id":454653,"date":"2026-05-22T14:15:14","date_gmt":"2026-05-22T14:15:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/454653\/"},"modified":"2026-05-22T14:15:14","modified_gmt":"2026-05-22T14:15:14","slug":"sofa-launches-16-channels-on-youtube-brazil-latam-u-s-and-portugal","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/454653\/","title":{"rendered":"Sofa Launches 16 channels on YouTube Brazil, Latam, U.S. and Portugal"},"content":{"rendered":"

\n\tRIO DE JANEIRO, Brazil \u2014 Brazilian indie specialty channel network Sofa<\/a> DGTL will launch 16 free advertising-supported streaming television specialty FAST channels in Spanish and Portuguese on YouTube<\/a> in Brazil, Spanish-speaking Latin American countries, the U.S. and Portugal.<\/p>\n

\n\tSofa will deploy the channels gradually, starting during the week of Rio2C<\/a> 2026, the largest creativity gathering in Latin America, which will take place over May 27-31, Fabio Lima<\/a>, CEO of Sofa, and Douglas Rodrigues<\/a>, YouTube Brasil\u2019s strategic partner manager, told Variety.<\/p>\n

\n\tThe channels, which are currently available on FAST platforms, feature 24\/7 premium linear programming, offering mostly films, but also series comedy shows and other TV shows, everything dubbed into Spanish or Portuguese.<\/p>\n

\n\tOn YouTube in the U.S., Sofa will launch Cin\u00e9polis<\/a> Channel, targeting the U.S. Hispanic market and a Spanish-language film channel partnering Sofa and Mexican exhibitor giant Cin\u00e9polis.<\/p>\n

\n\tAcross Spanish-speaking Latin American countries, Sofa will deploy Spanish-language channels Adrenalina Pura TV (with action and adventure films and series, a partnership of Sofa and Brazilian distrib California); Adrenalina Pura TV \u2013 Halloween (horror, thriller and true crime films and series, also a partnership with California); Cin\u00e9polis Channel; Filmelier TV (ranging from family comedies to award-winning fest titles); Filmelier TV \u2013 Real Life (productions based on real facts and true stories); Filmelier TV \u2013 Esperanza (inspiring stories of resilience, faith, fresh starts, overcoming challenges, and emotional healing); and Filmelier TV \u2013 Pasi\u00f3n (love stories).<\/p>\n

\n\tIn Brazil, Sofa will launch the Portuguese-language versions of these channels, with some variations determined by the regional licensing agreements for the productions.<\/p>\n

\n\tIn addition, it will launch both on YouTube in Brazil and Portugal comedy channel Porta TV, a partnership of Sofa and Brazilian comedy production company Porta dos Fundos<\/a> (literally \u201cBack Door\u201d). Founded in 2012, Porta dos Fundos is a pioneer of high-quality, internet-native comedy.<\/p>\n

\n\tRodrigues explained YouTube Brasil currently has other linear channels, such as SBT, one of the top three free-to-air networks in the country, and DiaTV, an indie channel of Dia Est\u00fadio that aggregates entertainment shows hosted by Brazilian creators.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tDouglas Rodrigues. Credit: Courtesy YouTube<\/p>\n

\n\t\u201cSofa\u2019s linear channels are relevant to us because they align with the new behavior of YouTube users in Brazil and around the world. They are increasingly behaving like broadcast TV audiences and want longer-form content,\u201d said Rodrigues.<\/p>\n

\n\tHe added that more than 80 million people in Brazil (more than half of the platform\u2019s users in the country) watch the content via Smart TVs, following a similar trend in other parts of the globe.<\/p>\n

\n\t\u201cMore and more Brazilians are bringing the YouTube experience to their TV screens, seeking a more collective and immersive viewing moment,\u201d Rodrigues said. \u201cThe great differential of Sofa\u2019s channels is the offering of premium content, such as dubbed films selected through specialized curation. Users who want to watch, for instance, action movies can tune into the channel and let the curation choose films for them.\u201d<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tFabio Lima. Credit: Courtesy Sofa<\/p>\n

\n\tLima pointed out that all 16 channels will have commercial breaks. They will employ the Dynamic Ad Insertion (DAI), an ad-serving technology currently used mostly in YouTube sports lives. DAI enables the insertion of ads targeting each specific user and at moments of peak audience attention. <\/p>\n

\n\t\u201cIt\u2019s equivalent to launching 16 new broadcast TV channels, but with all the infrastructure, technology and interactivity that only YouTube can provide. We are reinforcing viewers\u2019 habit of trusting the selection of their favorite channel, without the fatigue of endless searching,\u201d Lima said. \u201cIn the short term, we will be competing against the big networks. We will bite a slice of the ad revenues currently destined to free-to-air TV.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"RIO DE JANEIRO, Brazil \u2014 Brazilian indie specialty channel network Sofa DGTL will launch 16 free advertising-supported streaming…\n","protected":false},"author":2,"featured_media":454654,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[83137,212108,146,212109,85,46,212110,212111,38905,678],"class_list":["post-454653","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-cinu00e9polis","tag-douglas-rodrigues","tag-entertainment","tag-fabio-lima","tag-il","tag-israel","tag-porta-dos-fundos","tag-rio2c","tag-sofa","tag-youtube"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/454653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=454653"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/454653\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/454654"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=454653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=454653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=454653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}