{"id":461096,"date":"2026-05-26T16:35:08","date_gmt":"2026-05-26T16:35:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/461096\/"},"modified":"2026-05-26T16:35:08","modified_gmt":"2026-05-26T16:35:08","slug":"runway-news-project-luxo-crossing-the-uncanny-valley-of-ai-media","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/461096\/","title":{"rendered":"Runway News | Project Luxo: Crossing the Uncanny Valley of AI Media"},"content":{"rendered":"<p>We screened three AI-generated short films and a spec ad for a broad set of viewers across the media and entertainment ecosystem.<\/p>\n<p>These audiences included people who understand the many layers that make media work: production, performance, writing, distribution, talent, audience response and the cultural implications of new creative tools. We wanted to understand whether the films worked as films, not only as demonstrations of model capability.<\/p>\n<p>Across these dimensions, the response was strong: 93% of viewers said the short films worked.<\/p>\n<p>That result matters because it points to a change in how people are experiencing AI-generated media. The viewers were not only asking how the films were made. They were responding to what the films were doing.<\/p>\n<p>They were following the stories. They were reacting to the characters. They were evaluating pacing, emotion, tone and payoff. In other words, they were watching the films as media.<\/p>\n","protected":false},"excerpt":{"rendered":"We screened three AI-generated short films and a spec ad for a broad set of viewers across the&hellip;\n","protected":false},"author":2,"featured_media":461097,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[345,343,344,85,46,125],"class_list":["post-461096","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-il","tag-israel","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/461096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=461096"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/461096\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/461097"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=461096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=461096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=461096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}