{"id":464679,"date":"2026-05-28T16:58:11","date_gmt":"2026-05-28T16:58:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/464679\/"},"modified":"2026-05-28T16:58:11","modified_gmt":"2026-05-28T16:58:11","slug":"fifa-world-cup-2026-sponsorship-will-brits-notice-and-where","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/464679\/","title":{"rendered":"FIFA World Cup 2026 sponsorship: Will Brits notice, and where?"},"content":{"rendered":"<p data-block-key=\"371v1\">Overall, 17% of British World Cup followers say a brand\u2019s involvement with the tournament makes them feel more positively towards that brand, while only 5% say it makes them feel more negatively. Most followers say sponsorship does not change their opinion either way. Again, younger fans are more responsive, with 31% of 18-to-34-year-old followers feeling more positively toward World Cup sponsors.<\/p>\n<p>TV and social media lead FIFA World Cup sponsor recall in Britain<\/p>\n<p data-block-key=\"a9f6n\">When British World Cup followers are asked to recall where they have noticed sponsor branding, TV remains the leading channel. A quarter say they recall sponsor branding through TV broadcasts or commercials (25%), ahead of social media (15%), online or digital ads (8%), in-store promotions (7%), out-of-home ads or billboards (6%), and radio or podcast ads (5%).<\/p>\n<p data-block-key=\"dsrci\">But the channel mix varies by age. Among 18-to-34-year-old followers, social media slightly leads TV as a sponsor recall channel (28% vs. 25%). Younger followers are also more likely than older groups to recall sponsor branding through online or digital ads (12%) and radio or podcast ads (10%).<\/p>\n","protected":false},"excerpt":{"rendered":"Overall, 17% of British World Cup followers say a brand\u2019s involvement with the tournament makes them feel more&hellip;\n","protected":false},"author":2,"featured_media":464680,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[85,46,105],"class_list":["post-464679","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sports","tag-il","tag-israel","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/464679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=464679"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/464679\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/464680"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=464679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=464679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=464679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}