{"id":47611,"date":"2025-09-30T20:34:07","date_gmt":"2025-09-30T20:34:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/47611\/"},"modified":"2025-09-30T20:34:07","modified_gmt":"2025-09-30T20:34:07","slug":"heres-why-taylor-swift-fans-think-travis-kelce-dropped-a-life-of-a-showgirl-easter-egg-months-ago","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/47611\/","title":{"rendered":"Here\u2019s Why Taylor Swift Fans Think Travis Kelce Dropped a \u2018Life of a Showgirl\u2019 Easter Egg Months Ago"},"content":{"rendered":"

Travis Kelce<\/a> may have kept it 100 on most things this summer, but the extent of his knowledge about Taylor Swift<\/a>\u2018s The Life of a Showgirl may not have been one of them.<\/p>\n

With just a few days left to go until the release of the pop star\u2019s new album, Swifties think that they have retroactively discovered a moment where Swift\u2019s now-fianc\u00e9 dropped an Easter egg about the project weeks before it was even announced. The clue in question has to do with the phrase, \u201cKeep it 100,\u201d which appears on the back of a handheld mirror fans found Tuesday (Sept. 30) on the first day of Spotify\u2019s new The Life of a Showgirl pop-up in New York City.<\/p>\n

More from Billboard<\/p>\n

The phrase \u2014 which means being \u201cauthentic and truthful,\u201d per Dictionary.com<\/a> \u2014 possibly relates to a lyric on one of the songs on Swift\u2019s new LP, which drops on Friday (Oct. 3). Spotify promised that the pop-up would give fans<\/a> the chance to \u201cdiscover hidden Easter eggs \u2026 all inspired by the album.\u201d<\/p>\n

But \u201cKept it 100\u201d was also used by Kelce<\/a> in a July post on Instagram. Sharing a batch of never-before-seen photos of himself and his then-girlfriend having fun over the summer, the Kansas City Chiefs tight end wrote in the caption at the time, \u201cHad some adventures this offseason, kept it [100].\u201d<\/p>\n

It didn\u2019t take long for fans to connect the mirror inside the Spotify pop-up back to Kelce\u2019s months-old post. \u201che dropped an easter egg before the album was even announced omg,\u201d one person wrote on X<\/a>, sharing side-by-side photos of the clues.<\/p>\n

\u201coh so travis has been upgraded to an elite easter egg dropper huh,\u201d another fan posted<\/a>.<\/p>\n

The \u201cKeep it 100\u201d mirror is just one of many fascinating objects Swifties have been finding at Spotify\u2019s Life of a Showgirl immersive experience, which will be open to fans through Thursday (Oct. 2). Fans have also reported <\/a>seeing \u201cHappy Valentine\u2019s Day\u201d notes, loose jewelry and what appears to be a lyric \u2014 \u201cOftentimes it doesn\u2019t feel glamorous to be me\u201d \u2014 scrawled on a mirror inside of the pop-up.<\/p>\n

And while there\u2019s no telling which other Easter eggs Kelce may have personally dropped leading up to the release of The Life of a Showgirl, we already know he\u2019s been essential to the album\u2019s rollout in other ways. Swift first announced the project via an appearance on the football player\u2019s New Heights podcast with brother Jason Kelce, and Travis has kept fans wanting more with hints about the album\u2019s sound.<\/p>\n

\u201cI know [Taylor] mentioned that it\u2019s gonna be a lot more pop beats, but it\u2019s just still so poetic in her melodies and her references and stuff,\u201d the Happy Gilmore 2 star said on another episode<\/a> of New Heights. \u201cIt\u2019s just so much fun to listen to, man. I\u2019ve been dancing all throughout the house.\u201d<\/p>\n

Best of Billboard<\/p>\n

Sign up for Billboard’s Newsletter<\/a>. For the latest news, follow us on Facebook<\/a>, Twitter<\/a>, and Instagram<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Travis Kelce may have kept it 100 on most things this summer, but the extent of his knowledge…\n","protected":false},"author":2,"featured_media":47612,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[37179,146,85,46,25043,24300,409,13256,9828,2070,2071],"class_list":["post-47611","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-easter-egg","tag-entertainment","tag-il","tag-israel","tag-jason-kelce","tag-kansas-city-chiefs","tag-music","tag-showgirl","tag-spotify","tag-taylor-swift","tag-travis-kelce"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/47611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=47611"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/47611\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/47612"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=47611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=47611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=47611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}