{"id":477207,"date":"2026-06-05T06:19:10","date_gmt":"2026-06-05T06:19:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/477207\/"},"modified":"2026-06-05T06:19:10","modified_gmt":"2026-06-05T06:19:10","slug":"designing-israel-dana-oberson-builds-spaces-rooted-in-place-israel-jewish-news","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/477207\/","title":{"rendered":"Designing Israel: Dana Oberson builds spaces rooted in place &#8211; Israel &#038; Jewish News"},"content":{"rendered":"<p>                            (Jun. 5, 2026 \/ JNS)\n                    <\/p>\n<p>When people hear the name Oberson in Israel, many think of fashion.<\/p>\n<p>For decades, Gideon Oberson and his family helped shape Israeli couture, dressing generations of women and building one of the country\u2019s most recognizable design brands. His daughter, Dana Oberson, inherited the creative gene but chose a different medium.<\/p>\n<p>Instead of fabrics, she works with stone. Instead of runways, she designs homes, hotels and public spaces that draw inspiration from Israel\u2019s landscapes, history and layered identities.<\/p>\n<p>With the publication of her new monograph, House of Oberson: A Design Legacy, Israeli architect Dana Oberson invites readers into a world where architecture is about more than buildings.<\/p>\n<p>\u201cIsrael has beautiful sites,\u201d Oberson told JNS during a recent Zoom interview. \u201cI wanted to share them with the world at the highest level possible.\u201d<\/p>\n<p>Published by Rizzoli, the internationally renowned publisher known for its architecture and design titles, the book showcases more than two decades of work by the founder of Herzliya-based Oberson Architects.<\/p>\n<p>For Oberson, design is a way of sharing place, identity and the relationship between people and their surroundings. Her projects range from luxury private homes to hospitality developments. All draw heavily on Israel\u2019s landscapes, history and diverse communities, creating spaces that feel rooted in their environment rather than imposed upon it. <\/p>\n<p>    <a class=\"AnchorLink\" href=\"#image-bb0000\" id=\"image-bb0000\" name=\"image-bb0000\" data-cms-ai=\"0\"\/><\/p>\n<p>    <img decoding=\"async\" class=\"Image\" alt=\"Israeli architect Dana Oberson, 2026. Photo by Shiran Kamar.\" width=\"375\" height=\"500\" src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/06\/1780640348_935_.webp\" loading=\"lazy\"\/><\/p>\n<p>Israeli architect Dana Oberson, 2026. Photo by Shiran Kamar.<\/p>\n<p>A family legacy of design<\/p>\n<p>Design has been part of Oberson\u2019s life from the beginning. She grew up in a family where creativity was woven into everyday life.<\/p>\n<p>Her parents, whose families knew each other before fleeing to Italy during turbulent times in Europe, married young and built their lives around design and fashion. After arriving in Israel, they began making dresses at home.<\/p>\n<p>Yet Oberson did not ultimately follow her father\u2019s path.<\/p>\n<p>After serving in the Israel Defense Forces, she studied graphic design at the Bezalel Academy of Arts and Design. There, she discovered architecture\u2019s unique ability to operate across multiple dimensions and scales.<\/p>\n<p>\u201cWhat fascinated me was the possibility of more than one dimension and the change of scale,\u201d she said. \u201cOne day you can be designing a chair, and the next you can be working on an entire building.\u201d<\/p>\n<p>That flexibility continues to shape her approach. While fashion influenced her appreciation for aesthetics and detail, architecture offered an opportunity to create experiences and environments that people inhabit every day.<\/p>\n<p>\u201cDesign has no borders,\u201d she said. \u201cIt is always crossing boundaries.\u201d<\/p>\n<p>Inspired by landscape and history<\/p>\n<p>That philosophy is evident throughout her work. Oberson rejects short-lived trends in favor of timeless designs shaped by climate, landscape and local context.<\/p>\n<p>Rather than beginning with a preconceived style, she studies the site, the sun, the topography, the views and the people who will ultimately live there.<\/p>\n<p>\u201cI dislike trends,\u201d she said. \u201cEvery home should be different.\u201d<\/p>\n<p>    <a class=\"AnchorLink\" href=\"#image-980000\" id=\"image-980000\" name=\"image-980000\" data-cms-ai=\"0\"\/><\/p>\n<p>    <img decoding=\"async\" class=\"Image\" alt=\"The interior of the stone villa in Neve Ilan designed by Dana Oberson, 2026. Photo by Amit Geron.\" width=\"375\" height=\"500\" src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/06\/1780640350_873_.webp\" loading=\"lazy\"\/><\/p>\n<p>The interior of the stone villa in Neve Ilan designed by Dana Oberson, 2026. Photo by Amit Geron.<\/p>\n<p>One project featured prominently in the book is a contemporary stone villa in the hills of Neve Ilan, in the heart of the Judean Hills. Built on a sloping site overlooking forested hills and distant views toward the Mediterranean, the home uses locally sourced Jerusalem stone to create a dialogue between past and present.<\/p>\n<p>For Oberson, the challenge was not simply to build a house but to create a home connected to its surroundings and history while meeting contemporary needs.<\/p>\n<p>The project also reflects a broader theme running through her work: architecture\u2019s role in places where multiple histories and communities intersect.<\/p>\n<p>Rather than imposing a universal design language, she seeks to create buildings that belong to their location.<\/p>\n<p>That approach extends even to large-scale developments. Oberson is currently involved in a project of approximately 300 homes, each individually designed with distinct landscaping and architectural elements.<\/p>\n<p>\u201cEach home must have its own personality,\u201d she said.<\/p>\n<p>Creating spaces that belong<\/p>\n<p>As one of Israel\u2019s leading architects, Oberson has navigated a profession traditionally dominated by men. She often finds herself the only woman in the room.<\/p>\n<p>\u201cIsrael is still a male-dominated country,\u201d she observed, noting the imbalance visible in many sectors, including politics.<\/p>\n<p>Yet she views her perspective as an advantage rather than an obstacle.<\/p>\n<p>\u201cI\u2019m blonde, but stupid I am not,\u201d she recalled telling one boardroom full of skeptical colleagues, a remark that quickly commanded attention.<\/p>\n<p>Today, her firm is recognized internationally for projects that blend minimalist aesthetics with Mediterranean influences, natural materials and a strong sense of place. The new monograph documents that evolution while offering a broader reflection on contemporary Israeli architecture.<\/p>\n<p>Ultimately, Oberson hopes readers come away with a deeper appreciation for the landscapes and stories embedded in the built environment.<\/p>\n<p>Her dream project? A budgetless one in a beautiful place\u2014overlooking the sea, in the barren desert or in the snow.<\/p>\n<p>More than luxury, however, the dream represents creative freedom: a chance to design slowly, intentionally and without compromise.<\/p>\n<p>For Oberson, architecture at its best is not about creating landmarks. It is about creating spaces that belong.<\/p>\n<p>\u201cIt\u2019s not about building a house,\u201d she said. \u201cIt\u2019s about creating a home.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"(Jun. 5, 2026 \/ JNS) When people hear the name Oberson in Israel, many think of fashion. 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