{"id":478376,"date":"2026-06-05T22:05:25","date_gmt":"2026-06-05T22:05:25","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/478376\/"},"modified":"2026-06-05T22:05:25","modified_gmt":"2026-06-05T22:05:25","slug":"this-creator-camera-overtakes-traditional-photography-models-in-japan-and-it-hasnt-got-a-viewfinder","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/478376\/","title":{"rendered":"This creator camera overtakes traditional photography models in Japan \u2013 and it hasn’t got a viewfinder!"},"content":{"rendered":"

For much of the last few years, the Canon EOS R10<\/a> has been one of the best-selling mirrorless cameras in Japan, consistently holding top position as a go-to option for beginners entering photography.<\/p>\n

Now, the latest sales data from Japanese retailer BCN reveals that a video-first camera \u2013 without a viewfinder \u2013 has overtaken the long-time bestseller. The new leader is the Sony ZV-E10 II<\/a>, a compact mirrorless<\/a> interchangeable lens camera designed primarily for video creators, vloggers, and hybrid shooters.<\/p>\n

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On paper, the Canon EOS<\/a> R10 and Sony<\/a> ZV-E10 II compete in the same APS-C mirrorless<\/a> category. However, they represent two very different shooting philosophies.<\/p>\n

Latest Videos From\"\"\"\"<\/p>\n

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\"Sony
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The Sony ZV-E10 II is a top video-first model, available for $1,198<\/a> \/ \u00a3824<\/a> (Image credit: Gareth Bevan \/ Digital Camera World)<\/p>\n

1. Sony ZV-E10 II<\/a> Double Zoom Lens Kit | Black
2. Canon EOS R10<\/a> + RF-S 18-150 IS STM<\/a> Lens Kit
3. Canon EOS R50<\/a> Double Zoom Kit | Black
4. Nikon Z50<\/a> + 16-50 VR<\/a> Lens Kit
5. Nikon Z50 II<\/a> Double Zoom Kit
6. Canon EOS R50 Double Zoom Kit | White
7. Sony A7 V<\/a>
8. OM System Olympus Pen E-P7 EZ<\/a> Double | Silver
9. Fujifilm X-T30 III <\/a>+ XC13-33mm Lens Kit | Silver
10. Sony ZV-E10 II Power Zoom Lens Kit | Black<\/p>\n

Sales data compiled by BCN+R, which aggregates nationwide sales figures from major electronic retailers and online platforms across Japan.<\/p>\n

You may like<\/p>\n

Canon EOS R10 vs. Sony ZV-E10 II<\/p>\n

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\"Canon
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The Canon EOS R10 features a viewfinder \u2013 something most photographers consider essential and is available for $999<\/a> \/ \u00a3999 <\/a> (Image credit: Future)<\/p>\n

The Canon EOS R10 follows a more traditional camera design. It includes an electronic viewfinder, a deeper grip and handling that feels closer to DSLR<\/a>-era photography.<\/p>\n

The Sony ZV-E10 II, by contrast, is designed first and foremost for creators. It removes the viewfinder entirely, prioritising a compact body, lighter weight, and video-focused features.<\/p>\n

The best camera deals, reviews, product advice, and unmissable photography news, direct to your inbox!<\/p>\n

While traditional photography tools still matter, a growing number of users appear to prioritize video creation, portability, and ease of use over classic still-first design.<\/p>\n

The missing viewfinder \u2013 most photographers consider essential \u2013 matters less for content creation workflows.<\/p>\n

Whether the ZV-E10 II’s rise is a sustained trend or a temporary spike remains to be seen \u2013 but its climb from fifth place last month to No.1 suggests a shift in buyer priorities.<\/p>\n

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Chart topping camera deals<\/p>\n

You might like…<\/p>\n

If you’re looking for a new camera, check out the best mirrorless camera<\/a>, the best camera for beginners<\/a>, and the best budget vlogging cameras<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"For much of the last few years, the Canon EOS R10 has been one of the best-selling mirrorless…\n","protected":false},"author":2,"featured_media":478377,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[437,434,435,436,438,146,85,46],"class_list":["post-478376","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-artsdesign","tag-design","tag-entertainment","tag-il","tag-israel"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/478376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=478376"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/478376\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/478377"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=478376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=478376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=478376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}