{"id":482803,"date":"2026-06-08T20:22:11","date_gmt":"2026-06-08T20:22:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/482803\/"},"modified":"2026-06-08T20:22:11","modified_gmt":"2026-06-08T20:22:11","slug":"what-is-alo-voyage-the-viral-vip-wellness-excursion","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/482803\/","title":{"rendered":"What is Alo Voyage? The Viral VIP Wellness Excursion"},"content":{"rendered":"

\n\tApart from Kim Kardashian\u2019s WAG debut<\/a>, why is the internet so obsessed with the 2026 Monaco Grand Prix<\/a>? <\/p>\n

\n\tShort answer: Alo. <\/a><\/p>\n

\n\tScrolling on TikTok this past weekend, you likely came across at least one or two videos of a certain group of A-listers partying aboard a luxury yacht in the Riviera. This was the Los Angeles-based apparel, fitness and skin care brand\u2019s latest European activation \u2014 a four-day VIP wellness<\/a> excursion on the water.<\/p>\n

\t\t\t\t\t\t\"Alo<\/p>\n

\t\t\t\t\tAlo<\/a> Voyage in the Riviera at the Monaco Grand Prix. <\/p>\n

\n\tNamed Alo<\/a> Voyage, the ship welcomed Alix Earle<\/a>, Jake Shane, Anastasia \u201cStassie\u201d Karanikolaou and Stella Jones with a front row view of the tracks, a full service spa, a fitness club, a private chef, a cold plunge and a sauna. The sponsored experience made a splash online upon Earle\u2019s first \u201ctravel with me to Monaco\u201d post this past Friday, which revealed her arrival on deck and the day that followed. And while it\u2019s not unusual for the multihyphenate with more than 14 million followers to go viral, the lavish trip \u2014 location and guests included \u2014 itself enraptured the audience at home, seemingly setting a new standard for influencer activations.<\/p>\n

\t\t\t\t\t\t\"Jake<\/p>\n

\t\t\t\t\tJake Shane, Alix Earle<\/a>, Stella Jones and Anastasia Karanikolaou aboard Alo Voyage. <\/p>\n

\n\tMost of the content, while heavily branded, wasn\u2019t your run-of-the-mill brand trip hubub; it was a window into the sumptuous life celebrities on \u201cEuro summer.\u201d Videos shared by Earle, Karanikolaou, Shane and Jones followed their wild nights out \u2014 event hopping until six in the morning \u2014 and their post-party recovery, including sunbathing and guided workouts. WWD has reached out to Alo for further details. <\/p>\n

\t\t\t\t\t\t\"Guests<\/p>\n

\t\t\t\t\tGuests doing a guided workout in the morning. <\/p>\n

\n\tInviting this select group of A-listers and activating during the Monaco Grand Prix was part of Alo\u2019s wider strategy to reposition wellness<\/a> as luxury\u2019s new status symbol. \u201cThe codes of luxury are being rewritten, and the consumer is leading that change,\u201d Benedetta Petruzzo, international chief executive officer of Alo, previously told WWD. \u201cToday luxury is about how you live \u2014 the quality of your time, the depth of your experiences, the way you take care of yourself.\u201d<\/p>\n

\t\t\t\t\t\t\"Alo<\/p>\n

\t\t\t\t\tA closer look at Alo Voyage.<\/p>\n

\n\tThe experience was also another play in Alo\u2019s 2026 European game plan, which has already included the opening of new retail locations, dubbed \u201csanctuaries,\u201d in Cannes and Saint-Tropez. \u201cWhat we are doing in Europe is giving that proposition an expression rooted in the cultural codes and sensibility of this market,\u201d Petruzzo told WWD. \u201cEurope demands intentionality. The customer here reads context, craft and cultural fluency immediately. We are not opening stores, we are building destinations that articulate a worldview.\u201d<\/p>\n

\n\tAlo isn\u2019t the only brand to rewrite the rules of influencer brand trips recently. Kylie Jenner decided to host her best friends and two kids on a Kylie Cosmetics-sponsored getaway to Turks and Caicos last week instead of inviting TikTok\u2019s top beauty creators. Will we see other brands follow suit and err on the side of exclusivity? Only time will tell. <\/p>\n","protected":false},"excerpt":{"rendered":"Apart from Kim Kardashian\u2019s WAG debut, why is the internet so obsessed with the 2026 Monaco Grand Prix?…\n","protected":false},"author":2,"featured_media":482804,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[67830,223592,146,85,46,558],"class_list":["post-482803","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-alix-earle","tag-alo","tag-entertainment","tag-il","tag-israel","tag-wellness"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/482803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=482803"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/482803\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/482804"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=482803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=482803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=482803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}