{"id":485887,"date":"2026-06-10T15:10:12","date_gmt":"2026-06-10T15:10:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/485887\/"},"modified":"2026-06-10T15:10:12","modified_gmt":"2026-06-10T15:10:12","slug":"warner-music-group-acquires-sureel-ai-to-protect-artists-image-work","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/485887\/","title":{"rendered":"Warner Music Group Acquires Sureel AI to Protect Artists’ Image, Work"},"content":{"rendered":"

\n\tWarner Music Group<\/a> on Wednesday announced its acquisition of the startup Sureel AI<\/a>, a platform that uses a technology called \u201cAI DNA\u201d in an effort to protect creative projects and other intellectual property \u2014 including music, voices, likeness and performance \u2014 from unauthorized use and monetization by AI training models.<\/p>\n

\n\tTerms of the deal were not disclosed. <\/p>\n

\n\tSureel, founded in 2022, works to track how artists\u2019\u00a0content are used by generative AI models, using patented technology to trace how and when work is used and make it easier for those artists to be compensated. That technology is deployed by the user via a dashboard (pictured below). <\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\n\tThe deal will see Sureel continue to operate as a standalone company. The acquisition, founder and CEO Tamay Aykut said in a statement, would help Sureel \u201cdeliver on our mission at scale, building a more transparent and fair future and driving value growth for the whole music and entertainment ecosystem.<\/p>\n

\n\t\u201cRightsholders deserve to know how AI interacts with their work, and to share fairly in the value it creates,\u201d Aykut said. \u201cSureel was built to make that possible.\u201d<\/p>\n

\n\tSurreel AI\u2019s staff includes several music industry veterans, including Pledgemusic co-founder Benji Rogers and former Universal Music exec Aileen Crowley (both co-presidents) as well as former SoundCloud and Warner Music exec Michael Pelczynski as head of licensing, and several veterans of the \u201csocial experience\u201d company Tuti. <\/p>\n

\n\t\u201cAI powers a large fan engagement and value creation opportunity for our industry, while making the human provenance of music more important than ever,\u201d WMG CEO Robert Kyncl said in a statement. \u201cBringing Sureel into WMG strengthens our capability for protection, control and monetization and ensures that the creative community remains in control of its intellectual property, name, image, likeness, and voice. We look forward to working with Tamay and his team to advance all of their incredible work.\u201d<\/p>\n

\n\tWMG has gone from an AI skeptic to an AI embracer. After suing the music generation app Suno in 2024, the company settled the lawsuit and struck a licensing agreement with the app in November to power Suno\u2019s models, even as the two other major music companies, Sony and Universal, continue legal action against it. That new, license-backed model is currently being tested. The music giant also struck a deal<\/a> last year with Stability AI to create AI tools for artists.<\/p>\n","protected":false},"excerpt":{"rendered":"Warner Music Group on Wednesday announced its acquisition of the startup Sureel AI, a platform that uses a…\n","protected":false},"author":2,"featured_media":485888,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[345,146,85,46,87828],"class_list":["post-485887","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-ai","tag-entertainment","tag-il","tag-israel","tag-warner-music-group"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/485887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=485887"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/485887\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/485888"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=485887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=485887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=485887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}