![\"Xbox](\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/06\/f8ba8a4697c75b5612d38fe0a9f0c82f.jpeg\"\/)
<\/p>\n
Xbox Chief Matt Booty Insists Exclusives Are Important Unsplash<\/p>\n
With the prices slowly climbing, players are realizing gaming is becoming unaffordable. Which is why Sharma actively planning to ensure fans can still buy the next-gen console means so much.<\/p>\n
\u201cWe must think about other ways to think about the cost of construction of the console; we must think about how we create different plans, so more people can participate in the console,\u201d she recently told Fortune during one of its live events<\/a>. \u201cWe must think about partnerships that will allow us to have better distribution and reach, and we must think about the experiences that we\u2019re creating outside of that as well to reach new audiences.\u201d<\/p>\n Sharma continued, saying, \u201cWe will continue to look at new business models. I think it is needed for the console<\/a>, rather than just the most premium, high-performance console in the world.\u201d<\/p>\n \u201cI think we\u2019ve reached a point where it will be hard to imagine that mass audiences can afford thousands of dollars to spend on a console generation. And so I think we will start to see radically different business models that we never expected start to come into orbit later this year.\u201d<\/p>\n Xbox CEO Asha Sharma Reacts to Q3 Revenue Drop, Google Commons<\/p>\n Given Project Helix,<\/a> which is supposedly a powerful console that also plays PC games<\/a>, it might be shocking to hear Sharma talk about this plan. But for those who are nervous about the continuous price hikes in the gaming world, this might be promising, especially since she seems more in tune with players than most other companies out there right now.<\/p>\n \u201cI think that we have to think very differently about storage and memory going forward. We will have to apply new techniques so that we can compress that.\u201d<\/p>\n \u201cWe will have to empower customers to have very flexible storage offerings. We will have to empower new types of games, so they can fit on devices, and so there\u2019s going to be a lot of innovation.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"By now, you must have heard about Asha Sharma, Xbox\u2019s new CEO, who has made amazing changes to…\n","protected":false},"author":2,"featured_media":486139,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[170250,85,46,180623,125,21942],"class_list":["post-486138","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-handheld-console","tag-il","tag-israel","tag-project-helix","tag-technology","tag-xbox"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/486138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=486138"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/486138\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/486139"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=486138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=486138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=486138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Xbox](\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/06\/db1fd96c34f6bb6e8606f8d5afb26fa3.jpeg\"\/)
<\/p>\n