{"id":488713,"date":"2026-06-12T05:06:09","date_gmt":"2026-06-12T05:06:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/488713\/"},"modified":"2026-06-12T05:06:09","modified_gmt":"2026-06-12T05:06:09","slug":"the-world-cup-of-adverts-how-brands-are-competing-to-entertain-not-simply-sell-bbc","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/488713\/","title":{"rendered":"The World Cup of adverts: How brands are competing to entertain, not simply sell &#8211; BBC"},"content":{"rendered":"<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMiWkFVX3lxTE9HVkozd0dUeVk2LWdKNnIyOGE3dHRocFJycWd3Mm5PNURWZ2JBZUJrTlVBWDZCbUJfUVRLc1BPN2paSXpSNklSZUdIbEQ3ak4ySlo2Yi1EUEhlZw?oc=5\" target=\"_blank\" rel=\"nofollow noopener\">The World Cup of adverts: How brands are competing to entertain, not simply sell<\/a>&nbsp;&nbsp;BBC<a href=\"https:\/\/news.google.com\/rss\/articles\/CBMicEFVX3lxTE1RbkQ1MHFpdEtoTHBwNFFFUTYzMVh4MXVNdGRDNEFMY3VCZnp4UTgxdFBGUUQ2VWdBWU1ZWW9ZcUs4TEtPcFZvTDVjTksxUjJ5T0RoUnJkeEk2UHBGVzVlalpHSFVFZDhVeml1d0FyZ2g?oc=5\" target=\"_blank\" rel=\"nofollow noopener\">The World Cup will draw millions of fans, but economic payoff is modest<\/a>&nbsp;&nbsp;CBS News<a href=\"https:\/\/news.google.com\/rss\/articles\/CBMiZ0FVX3lxTE15V1BLWGpBTVBwWjh1MmxEUjJJWno3UXdHS2g0Y2NEbHVnM0k0Qk1vZk40Yld0TjFOOEdoMDBXNUpvMC1MV2NWcE1abXBmdjlIczdIbE84V1RaQTBFVllHVEpKY2Fsc0k?oc=5\" target=\"_blank\" rel=\"nofollow noopener\">7 types of World Cup ads\u2014and the brands that nailed them this year<\/a>&nbsp;&nbsp;Ad Age<a href=\"https:\/\/news.google.com\/rss\/articles\/CBMitwFBVV95cUxQN1E3TEwyX1ZRUmh2WDkzUUREb1c3LU5zVnhvTUh3U2FKZjRZSXJkRDVOUzFHaEdSX3dfLWNMdGtCWmhpVmVOakRaYnJXdG4xTlFnRzZRM09vUmFidDNzMmZmeXQwZXd2NmxBY18wZUlINUhsNDY1VVZQMW9WdkdPMWNacjVKNVhOMnRVeW9qaFBtaFBMdkt6S1M2UFEwdlE1Y3Fhc09VbE9SX3BBc28xNThmaXNYQ2M?oc=5\" target=\"_blank\" rel=\"nofollow noopener\">Why World Cup 2026 won&#8217;t score a big goal for the US economy<\/a>&nbsp;&nbsp;Yahoo Finance<a href=\"https:\/\/news.google.com\/rss\/articles\/CBMipwFBVV95cUxOUjNvZkRMMXpSQTY5NXNxcllsYk9iRGlzS2I2UXluMFZnaUpDcE5md3F0Tm1GMDd6Z2NVa3Vrd2RvblVTT2ltZHBUdmZQUlZGSUthcC1aakN0SDVNNEswVzZaaXpDUVp6Wk8zTm9JNGN3T2hrakJmX3R1akZobk9PR0U0LVczY0ozWnlFNDIwX1ZuY2JfSDFIZzJRa1R5NHdUaThlbmhEVQ?oc=5\" target=\"_blank\" rel=\"nofollow noopener\">The World Cup is a big chance for retail media to prove itself to advertisers<\/a>&nbsp;&nbsp;Digiday<\/p>\n","protected":false},"excerpt":{"rendered":"The World Cup of adverts: How brands are competing to entertain, not simply sell&nbsp;&nbsp;BBCThe World Cup will draw&hellip;\n","protected":false},"author":2,"featured_media":488714,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[85,46,105],"class_list":["post-488713","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sports","tag-il","tag-israel","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/488713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=488713"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/488713\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/488714"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=488713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=488713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=488713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}