AG1 is bulking up.<\/p>\n
What\u2019s happening: The supplement company announced AG1 Pro, a creatine-infused version of its Next Gen nutritional powder.<\/p>\n
Stack attack. Launching<\/a> as a DTC greens shake, AG1<\/a> is stacking new products and retail partnerships.<\/p>\n With 30%+ of customers already taking creatine, AG1 Pro combines the ingredient with muscle-supporting calcium HMB and gut-supporting zinc carnosine. The launch follows AG1\u2019s Next Gen reformulation, AGZ sleep supplement, and targeted omega-3 lineup, as well as brick-and-mortar expansion through Ulta Beauty<\/a>, Target, Costco, and The Vitamin Shoppe.<\/p>\n Drink up. Meeting growing demand, AG1 is the latest brand to embrace creatine as a daily wellness staple.<\/p>\n Fueled by female adoption<\/a> and fresh form factors<\/a>, the bodybuilding mainstay has been rebranded<\/a>. Lemme and arrae launched gummies, Cymbiotika<\/a> packs it into liposomals, and Create Wellness<\/a> paired it with electrolytes.<\/p>\n Punchline: After a decade in business and now generating $600M+ in annual revenue, AG1 is evolving beyond greens to build a foundational health platform.<\/p>\n \t\t\t\t\t\t\t\t