{"id":494090,"date":"2026-06-15T16:20:05","date_gmt":"2026-06-15T16:20:05","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/494090\/"},"modified":"2026-06-15T16:20:05","modified_gmt":"2026-06-15T16:20:05","slug":"function-acquires-suppco-to-connect-supplement-recommendations-with-health-data","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/494090\/","title":{"rendered":"Function acquires SuppCo to connect supplement recommendations with health data"},"content":{"rendered":"<p class=\"c-paragraph b-article-body-skinny\">Together, the companies aim to connect biomarker testing, imaging, clinician guidance and supplement recommendations, linking health insights with actionable interventions. <\/p>\n<p class=\"c-paragraph b-article-body-skinny\">\u201cFunction\u2019s lab testing, MRI and CT, clinician-reviewed results identify the gaps and create action plans,\u201d explained Jonathan Swerdlin, CEO and co-founder of Function. \u201cSuppCo\u2019s independent supplement evaluation and TrustScore verify what\u2019s worth taking. The result is a system that recommends based on your biology, verifies what you\u2019re putting in your body and measures whether it\u2019s working.\u201d<\/p>\n<p class=\"c-paragraph b-article-body-skinny\">SuppCo\u2019s consumer app helps guide supplement choices, with ratings across 35,000+ products and analysis of 500,000+ routines. <\/p>\n<p class=\"c-paragraph b-article-body-skinny\">Function has always focused on helping people understand what is happening inside their body through labs, imaging, and longitudinal health data, Swerdlin said, adding that SuppCo adds an action layer to that ecosystem. <\/p>\n<p class=\"c-paragraph b-article-body-skinny\">\u201cThey built deep expertise around supplement organization, product quality analysis, and personalized routines, alongside an independent system designed to help consumers navigate a highly fragmented category,\u201d he said.<\/p>\n<p>AI health operating system<\/p>\n<p class=\"c-paragraph b-article-body-skinny\">The acquisition is part of Function\u2019s vision for an \u201cAI health operating system,\u201d which spans lab testing, imaging and clinician guidance and now incorporates what the company describes as an independent action layer through supplements. Swerdlin said the goal is to move beyond isolated snapshots of health toward a system that continuously learns from an individual over time. <\/p>\n<p class=\"c-paragraph b-article-body-skinny\">\u201cOver the next few years, the focus is on making that system more intelligent through AI,\u201d he said. \u201cThat includes helping identify patterns earlier, delivering more contextual recommendations and creating clearer connections between daily behaviors and measurable outcomes.\u201d<\/p>\n<p class=\"c-paragraph b-article-body-skinny\">Swerdlin described the goal as building an infrastructure that enables a more personalized, proactive and data-centric approach to health management. <\/p>\n<p class=\"c-paragraph b-article-body-skinny\">\u201cOne of the biggest opportunities ahead is helping people move from information to action in a way that is clear, measurable and personal to them,\u201d he said. \u201cRight now, people are overwhelmed by conflicting health advice and forced to navigate important decisions without enough context or trusted infrastructure.\u201d<\/p>\n<p class=\"c-paragraph b-article-body-skinny\">In March, SuppCo <a href=\"https:\/\/www.nutraingredients.com\/Article\/2026\/03\/03\/suppco-launches-certification-to-verify-actives-in-dietary-supplements\/\" target=\"_blank\" rel=\"nofollow noopener\">launched TESTED by SuppCo<\/a>, an independent certification program that anonymously purchases off-the-shelf supplements and tests them to verify their active ingredients. The program debuted in partnership with brands including Momentous, Thorne, Metagenics, Gaia Herbs, Designs for Health, Fatty15, Solaray, Niagen, Integrative Therapeutics and Pendulum.<\/p>\n<p class=\"c-paragraph b-article-body-skinny\">The company noted that it does not directly profit from supplement sales and said that, combined with Function\u2019s testing and clinician-guided protocols, the platform will provide supplement recommendations based on biological data rather than marketing claims.<\/p>\n<p class=\"c-paragraph b-article-body-skinny\">Financial terms of the transaction were not disclosed.<\/p>\n","protected":false},"excerpt":{"rendered":"Together, the companies aim to connect biomarker testing, imaging, clinician guidance and supplement recommendations, linking health insights with&hellip;\n","protected":false},"author":2,"featured_media":494091,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[163,85,46,543],"class_list":["post-494090","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-health","tag-il","tag-israel","tag-nutrition"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/494090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=494090"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/494090\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/494091"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=494090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=494090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=494090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}