\n The brokerage\u2019s new Miami event series will bring together women content creators and financial advisors to discuss taxes, retirement planning, and business structuring as wealth managers target the fast-growing creator economy.\n <\/p>\n
A group of women content creators are meeting in Miami this week for a financial literacy event hosted by Siebert Financial, an online brokerage founded in 1967 by finance pioneer Muriel Siebert, the first woman to own a seat on the New York Stock Exchange<\/a>.<\/p>\n Rich Behavior is a new event series that will debut June 18 at Reserve Padel in Miami\u2019s Design District. About 30 social media influencers will attend the event, which is part of Siebert Financial\u2019s plan to provide wealth management<\/a> services to the growing sector of young women who have become wealthy entrepreneurs through online content creation and large followings.<\/p>\n \u201cThe girls that I know are doing extremely well, making more than the average person working a nine to five. They’re making six figures at least a month, and nobody’s helping them with their finances,\u201d said Natasha Howe, VP of wealth management at Siebert Financial<\/a>. \u201cWhat I see is that they have everything sitting in cash, or they just spend it all, because nobody’s teaching them to put aside money for taxes for retirement, an emergency. They don’t have any of that foundation set up for them, so that’s what we’re going to change.\u201d<\/p>\n Xandra Pohl, Gracey Boor, Lindsay Brewer, KT Lordahl, Caitlin Sarian (known as \u201cCybersecurity Girl”), Chef Bae, Allegra Paris, Vale Genta are among the influencers set to attend, and they have more than 25 million combined social media followers. Their content spans focuses such as fitness, lifestyle, motorsports, music, modeling, travel, food, cooking, and more.\u00a0<\/p>\n \u201cProbably 75% of them are not clients, which we will most likely convert into clients after the event,\u201d said Howe. \u201cI’m going to be there as a financial advisor, and then we’ve invited a CPA that has joined our team to help with all of the influencer’s foundation setups for taxes and their LLC structures. Because most of them are getting paid out to their personal social security number, their personal name, and they don’t have any business structure. We’re going to change that and make sure that they are saving the most that they can on taxes, while also being efficient with their money.\u201d<\/p>\n