{"id":494731,"date":"2026-06-16T01:25:15","date_gmt":"2026-06-16T01:25:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/494731\/"},"modified":"2026-06-16T01:25:15","modified_gmt":"2026-06-16T01:25:15","slug":"risingjoy-launches-rjoy-microdrama-streaming-service-on-tiktok-minis","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/494731\/","title":{"rendered":"RisingJoy Launches RJOY Microdrama Streaming Service on TikTok Minis"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<a href=\"https:\/\/variety.com\/t\/risingjoy\/\" id=\"auto-tag_risingjoy\" data-tag=\"risingjoy\" rel=\"nofollow noopener\" target=\"_blank\">RisingJoy<\/a> has launched <a href=\"https:\/\/variety.com\/t\/rjoy\/\" id=\"auto-tag_rjoy\" data-tag=\"rjoy\" rel=\"nofollow noopener\" target=\"_blank\">RJOY<\/a>, a direct-to-consumer microdrama streaming service, initially available to audiences in the U.S. and Japan via TikTok Minis, the in-app feature that enables access to vertical content.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe launch was revealed by Cassandra Yang, CEO and co-founder of the Singapore-based company, at the <a href=\"https:\/\/variety.com\/t\/apos\/\" id=\"auto-tag_apos\" data-tag=\"apos\" rel=\"nofollow noopener\" target=\"_blank\">APOS<\/a> conference in Bali. \u201cRJOY is the natural next step for RisingJoy,\u201d Yang said. \u201cIn just a short time since our launch, we have curated some of the world\u2019s best microdrama content and building the distribution relationships to match. RJOY brings that together in a direct-to-consumer experience, backed by partners who share our belief that micro-entertainment is one of the most significant content opportunities of this generation.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tRJOY launches with 20 originals scheduled for the second half of 2026. The immediately available slate spans AI anime and AI human formats, including \u201cAddicted to the Dark Boss\u201d and \u201cHide My Secret in the Moonlight\u201d \u2013 both AI anime titles adapted from existing microdrama hits \u2013 along with AI human productions \u201cThe Substitute Bride\u2019s Secret Wonderland\u201d and \u201cBlind Spoiled.\u201d Also included is \u201cLocked Away, I Became Unbreakable,\u201d an original fantasy anime.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe company\u2019s choice of launch markets reflects the commercial weight of both territories: the U.S. accounts for close to half of all global microdrama in-app purchase revenue outside China, while Japan ranks second worldwide, according to data from <a href=\"https:\/\/variety.com\/t\/media-partners-asia\/\" id=\"auto-tag_media-partners-asia\" data-tag=\"media-partners-asia\" rel=\"nofollow noopener\" target=\"_blank\">Media Partners Asia<\/a>.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tRisingJoy, which has built a licensing and distribution network spanning more than 30 countries and 50-plus platforms, covers content in Chinese, English, Korean and AI-original formats. The company is now moving into full-service micro entertainment studio territory, with original IP and co-production driving its next phase of growth.<\/p>\n","protected":false},"excerpt":{"rendered":"RisingJoy has launched RJOY, a direct-to-consumer microdrama streaming service, initially available to audiences in the U.S. and Japan&hellip;\n","protected":false},"author":2,"featured_media":494732,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[227910,146,85,46,227911,227912,227913],"class_list":["post-494731","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-apos","tag-entertainment","tag-il","tag-israel","tag-media-partners-asia","tag-risingjoy","tag-rjoy"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/494731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=494731"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/494731\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/494732"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=494731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=494731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=494731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}