{"id":498113,"date":"2026-06-17T23:50:09","date_gmt":"2026-06-17T23:50:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/498113\/"},"modified":"2026-06-17T23:50:09","modified_gmt":"2026-06-17T23:50:09","slug":"sunflower-mens-spring-2027-ready-to-wear-runway-fashion-show-collection-review","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/498113\/","title":{"rendered":"Sunflower Men’s Spring 2027 Ready-to-Wear Runway, Fashion Show & Collection Review"},"content":{"rendered":"

\n\tThe rooftop of the Teatro del Maggio Musicale Fiorentino, a concert and theater venue in Florence, got its share of Scandi cool vibe on Wednesday night as Sunflower decamped to the city <\/a>for a show that was all about capturing the idiosyncrasies of youth culture.<\/p>\n

\n\tIt\u2019s not unusual for the brand\u2019s cofounders Ulrik Pedersen and Alan Blond to take their collections on the road, to bigger stages than their hometown of Copenhagen, but a sunlit (and very hot) Florence at dusk made for an exceptionally unusual backdrop to the brand\u2019s carefree and rock \u2018n\u2019 roll energy.<\/p>\n

\n\tInterestingly, Pedersen ticked the box on many of the trends seen at the Pitti Uomo fairgrounds throughout the previous two days: the Herrington jacket, the workwear suit, the distressed leather outerwear (gorgeous, if you are wondering), and leather-collared cropped blousons.<\/p>\n

\n\tRelying on his knack for twisting menswear archetypes into desirable garments, he incorporated a decidedly edgier spin, telegraphing the sense of freefall that seems to apply to these times, especially for younger kids figuring out how to navigate the world. \u00a0<\/p>\n

\n\tTake, for example, the Canadian tuxedo that opened the show, layered under a flowing topcoat with broad shoulders, or the flared, 1970s-inspired office pantsuits paired with crinkly madras shirts in offbeat neon colors \u2014 they seem to already belong to Gen Zers who don\u2019t bother about conventions. There was a subversive undertone also to the shrunken leather jackets and aviator bombers worn with loose workwear jeans and leather pants, or the pajama-inspired sets in liquid-looking silk swathed in blazing crayon shades.<\/p>\n

\n\tPedersen may not be after fashion thrills, but there\u2019s nothing dull about his pragmatic, wardrobe-building approach, which manages to resonate and align with looks that you would see in the streets of Copenhagen, but also Paris and New York.<\/p>\n

\n\t\u201cWe want to take out all the posh of a fashion show. For us, it\u2019s [all about] a good mood, good music, nice people \u2014 and hopefully a beer,\u201d Pedersen told WWD during a preview a few days ago. The latter was indeed served to guests enjoying the standing-format show as Copenhagen-based musicians August Rosenbaum and Jakob Littauer played the soundtrack live.<\/p>\n

\n\tIsn\u2019t fashion becoming an entertainment industry, after all?<\/p>\n","protected":false},"excerpt":{"rendered":"The rooftop of the Teatro del Maggio Musicale Fiorentino, a concert and theater venue in Florence, got its…\n","protected":false},"author":2,"featured_media":498114,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[146,85,46,132496,115040],"class_list":["post-498113","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-entertainment","tag-il","tag-israel","tag-pitti-uomo","tag-scandinavian-design"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/498113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=498113"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/498113\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/498114"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=498113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=498113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=498113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}