{"id":499777,"date":"2026-06-18T21:53:16","date_gmt":"2026-06-18T21:53:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/499777\/"},"modified":"2026-06-18T21:53:16","modified_gmt":"2026-06-18T21:53:16","slug":"accenture-then-and-now-and-how-it-may-signify-things-to-come","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/499777\/","title":{"rendered":"Accenture: Then and now, and how it may signify things to come"},"content":{"rendered":"<p>Last September, Accenture <a href=\"https:\/\/www.crn.com\/news\/ai\/2025\/accenture-s-3b-ai-bet-is-paying-off-inside-a-massive-transformation-fueled-by-advanced-ai\" rel=\"nofollow noopener\" target=\"_blank\">was crowing about how AI was going to transform its business<\/a>:<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!eBhR!,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9af8a3a2-fe41-4d0f-90ab-667e1203799d_1142x1698.png\" data-component-name=\"Image2ToDOM\" class=\"image-link image2 is-viewable-img can-restack\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/06\/https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/9af8a3a2-fe41-4d0f-90ab-667e1203799d_1142.jpeg\" width=\"1142\" height=\"1698\" data-attrs=\"{&quot;src&quot;:&quot;https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/9af8a3a2-fe41-4d0f-90ab-667e1203799d_1142x1698.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1698,&quot;width&quot;:1142,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:821149,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image\/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https:\/\/garymarcus.substack.com\/i\/202616941?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9af8a3a2-fe41-4d0f-90ab-667e1203799d_1142x1698.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}\" alt=\"\"   fetchpriority=\"high\" class=\"sizing-normal\"\/><\/a><\/p>\n<p>Today, as I write this, the stock has dropped around 18%, almost 23% for the week, well over 50% from the 52 week high, <a href=\"https:\/\/stocks.apple.com\/Ae7FSM5bnR5e5F0NrLHhE0Q\" rel=\"nofollow noopener\" target=\"_blank\">after a disappointing quarter<\/a>. <\/p>\n<p><a target=\"_blank\" href=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!4t5k!,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c5c50c3-2820-4f82-8167-739ed3e24e83_1664x1109.jpeg\" data-component-name=\"Image2ToDOM\" class=\"image-link image2 is-viewable-img can-restack\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/06\/https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/1c5c50c3-2820-4f82-8167-739ed3e24e83_1664.jpeg\" width=\"1456\" height=\"970\" data-attrs=\"{&quot;src&quot;:&quot;https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/1c5c50c3-2820-4f82-8167-739ed3e24e83_1664x1109.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:970,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:137143,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image\/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https:\/\/garymarcus.substack.com\/i\/202616941?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c5c50c3-2820-4f82-8167-739ed3e24e83_1664x1109.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}\" alt=\"\"   class=\"sizing-normal\"\/><\/a><\/p>\n<p>Doesn\u2019t look like their massive AI bet paid off. (Of course competition from AI might be eating into their business, but either way, Accenture\u2019s rolling it out hasn\u2019t produced the miracles they were hoping for.)<\/p>\n<p>I really do think that Claude Code (which remember, is a special-purpose <a href=\"https:\/\/open.substack.com\/pub\/garymarcus\/p\/the-biggest-advance-in-ai-since-the?r=8tdk6&amp;utm_campaign=post-expanded-share&amp;utm_medium=web\" rel=\"nofollow noopener\" target=\"_blank\">neurosymbolic system<\/a> rather than a generic chatbot) will increase productivity for coders (if technical debt doesn\u2019t swallow back those gains).  <\/p>\n<p>But on the whole, Generative AI has not been delivering great gains. We have seen that now in study after study, MIT, McKinsey, Bain, and many more. <\/p>\n<p>Accenture\u2019s mediocre quarter doesn\u2019t seem like a blip; instead, it seems like one more example of corporate AI RoI not meeting expectations.  <\/p>\n<p>Small wonder tokenmaxxing is dying; if enough other big customers are similarly disappointed, the whole jig will be up.<\/p>\n<p>Tweet of the day:<\/p>\n<p><a href=\"https:\/\/x.com\/hazzimio\/status\/2067425861213561207?s=61\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" data-component-name=\"Twitter2ToDOM\" class=\"pencraft pc-display-contents pc-reset\"><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/06\/https:\/\/pbs.substack.com\/profile_images\/2048945857475858432\/UnLQM8yF.jpg\" alt=\"X avatar for @HazzimIO\"  width=\"40\" height=\"40\" draggable=\"false\" loading=\"lazy\" class=\"img-OACg1c object-fit-cover-u4ReeV pencraft pc-reset\"\/><\/p>\n<p>No context Hazz \u26e9@HazzimIO<\/p>\n<p>No comments. <\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/06\/HLD4yt2XYAAE-VM.jpg\" loading=\"lazy\" class=\"image-c_FmAR\"\/><\/p>\n<p>1:55 AM \u00b7 Jun 18, 2026 \u00b7 290K Views<\/p>\n<p>60 Replies \u00b7 1.21K Reposts \u00b7 9.69K Likes<\/p>\n<p><\/a><\/p>\n<p data-attrs=\"{&quot;url&quot;:&quot;https:\/\/garymarcus.substack.com\/p\/accenture-then-and-now-and-how-it?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}\" data-component-name=\"ButtonCreateButton\" class=\"button-wrapper\"><a href=\"https:\/\/garymarcus.substack.com\/p\/accenture-then-and-now-and-how-it?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share\" class=\"button primary\" rel=\"nofollow noopener\" target=\"_blank\">Share<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Last September, Accenture was crowing about how AI was going to transform its business: Today, as I write&hellip;\n","protected":false},"author":2,"featured_media":499778,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[345,343,344,85,46,125],"class_list":["post-499777","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-il","tag-israel","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/499777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=499777"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/499777\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/499778"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=499777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=499777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=499777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}