{"id":503756,"date":"2026-06-21T09:47:10","date_gmt":"2026-06-21T09:47:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/503756\/"},"modified":"2026-06-21T09:47:10","modified_gmt":"2026-06-21T09:47:10","slug":"viu-ceo-nearly-20-of-long-form-users-now-watch-microdramas","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/503756\/","title":{"rendered":"Viu CEO: Nearly 20% of Long-Form Users Now Watch Microdramas"},"content":{"rendered":"

\n\tViu<\/a> CEO and PCCW<\/a> Media group managing director Janice Lee<\/a> said close to 20% of the platform\u2019s long-form user base is already consuming microdrama content \u2013 and the format only launched a few months ago. <\/p>\n

\n\tSpeaking onstage at the APOS<\/a> 2026 conference in Bali, Lee outlined a strategy spanning short-form content, pan-regional tentpoles and ad-funded originals.<\/p>\n

\n\t\u201cWe\u2019ve only just gotten started a few months ago,\u201d Lee said. \u201cIt\u2019s not mutually exclusive in the sense that, you know, when people have time, they will watch a long form series. But it\u2019s a snacking behavior.\u201d<\/p>\n

\n\tLee framed the microdrama push as an extension of Viu\u2019s existing proposition rather than a pivot away from premium long-form content. The platform is also bringing advertisers into short-form projects, describing the format as attractive to brands that want rapid turnarounds. As an example of the branded content model in action, she cited \u201cAbracadabra,\u201d an Indonesia-set travel adventure series produced in partnership with Samsung starring Korean actor Ji Chang-wook alongside local talent.<\/p>\n

\n\tOn the originals front, Viu has renewed its cooperation with South Korea\u2019s Korea Creative Content Agency (KOCCA), under which it has already launched unscripted series \u201cRak Rak,\u201d a dating reality show, and \u201cBite Me Sweet,\u201d a dessert cooking competition. A scripted drama, \u201cOne of a Kind Romance,\u201d is scheduled for a November release under the same arrangement.<\/p>\n

\n\tThe streamer\u2019s two flagship tentpoles take different routes to scale. \u201cThe Season,\u201d which streams on Viu, Now TV and Hulu, was engineered from development as a global product \u2013 an English-language series with a predominantly Asian cast designed to open up the U.S. market. \u201cKidnap Game,\u201d due in October, is a pan-regional survival thriller co-produced by Fuji Television Network, PCCW Media\u2019s MakerVille and South Korean outfit SimStory, with principal photography spanning seven Asian cities and a cast led by Japan\u2019s Kentaro Sakaguchi and Korean star Lee Joon-gi.<\/p>\n

\n\tLee also addressed Viu\u2019s approach to artificial intelligence, organizing the company\u2019s AI initiatives into three areas: operational efficiency, new revenue streams including microdrama production, and longer-term innovation experiments. She indicated a launch in the third category was coming soon.<\/p>\n

\n\tThe session concluded with Lee and iQIYI International president Yang Xianghua jointly unveiling a five-market streaming bundle across Southeast Asia<\/a>, positioning the pairing as complementary content libraries. \u201cTogether we\u2019re the best of Asian content,\u201d Lee said.<\/p>\n","protected":false},"excerpt":{"rendered":"Viu CEO and PCCW Media group managing director Janice Lee said close to 20% of the platform\u2019s long-form…\n","protected":false},"author":2,"featured_media":503757,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[227910,146,85,46,231576,231577,231578],"class_list":["post-503756","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-apos","tag-entertainment","tag-il","tag-israel","tag-janice-lee","tag-pccw","tag-viu"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/503756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=503756"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/503756\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/503757"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=503756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=503756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=503756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}