\n\tIt turns out that \u201csomewhere\u201d for Massimo Giorgetti can be anywhere.<\/p>\n
\n\tThe word that teased his presentation\u2019s theme on the invitation, \u201cOh Somewhere,\u201d actually hinted at the different approach the designer has embraced to mark the next phase of his MSGM brand, following recent changes in its ownership structure, new hires and distribution.\u00a0<\/p>\n
\n\tGiorgetti is embarking on this new journey led by his curious attitude while holding a different map in his hands \u2014 one where no boundary is traced. As he displayed his\u00a0women\u2019s resort<\/a> 2027 and men\u2019s spring 2027 collections together, not only did he highlight how he worked with a unisex mindset for the first time, but he mixed references freely, moving nimbly from English preppy to American Western, passing through Italian tailoring and textiles, tartan incursions and tie-dye prints.\u00a0<\/p>\n \n\tIn truth, the codes he condensed into this wearable collection were all familiar, but glossed with a more mature patina that signaled the commitment to product elevation Giorgetti teased in a preview with WWD ahead of Milan Men\u2019s Fashion Week.<\/p>\n \n\tThis was seen in a greater focus on quality materials, especially visible in the cool outerwear \u2014 which ranged from trenchcoats with inserts in regenerated leather to checkered zippered jackets with double-layered constructions; in the hybrid knitwear, and in the introduction of satin separates and fringed frocks that added a liquid counterpoint to MSGM<\/a>\u2019s go-to poplin dresses and tweed jackets.<\/p>\n \n\tOpting for mannequins rather than having models further blurred perceptions, showing that the brand\u2019s suits, preppy rugby polos and striped shirts with embroidered details, as well as its charming tie-dye sweaters, can appeal to anyone.<\/p>\n \n\tAlthough it marked only a first step in Giorgetti\u2019s new trip, the collection signaled the clarity of the designer\u2019s intention. His destination is actually going back to the roots of his brand but with a different awareness, to express its maturity while keeping that vibrant energy and young-at-heart core that is the trademark of both the designer and his label.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"It turns out that \u201csomewhere\u201d for Massimo Giorgetti can be anywhere. The word that teased his presentation\u2019s theme…\n","protected":false},"author":2,"featured_media":504327,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[146,85,46,26701,130085,129914,59595],"class_list":["post-504326","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-entertainment","tag-il","tag-israel","tag-milan-fashion-week","tag-milan-mens-fashion-week","tag-msgm","tag-resort"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/504326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=504326"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/504326\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/504327"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=504326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=504326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=504326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}