{"id":505141,"date":"2026-06-22T08:42:14","date_gmt":"2026-06-22T08:42:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/505141\/"},"modified":"2026-06-22T08:42:14","modified_gmt":"2026-06-22T08:42:14","slug":"world-cup-technology-from-ref-cams-to-ai-analysts-cutting-edge-research-is-changing-the-game","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/505141\/","title":{"rendered":"World Cup technology: from ref cams to AI analysts, cutting-edge research is changing the game"},"content":{"rendered":"<p>The men\u2019s football World Cup presents a unique global opportunity to showcase new football technology \u2013 from boots and balls to digital systems designed to enhance both officiating accuracy and fan engagement.<\/p>\n<p>The process of bringing <a href=\"https:\/\/inside.fifa.com\/innovation\/innovating-the-game\" rel=\"nofollow noopener\" target=\"_blank\">these technologies<\/a> to the game often begins in universities and other research institutions. The academic journal <a href=\"https:\/\/link.springer.com\/journal\/12283\" rel=\"nofollow noopener\" target=\"_blank\">Sports Engineering<\/a>, of which I am editor-in-chief, publishes peer-reviewed studies that are closely monitored by the sport\u2019s global governing body, <a href=\"https:\/\/theconversation.com\/topics\/fifa-479\" rel=\"nofollow noopener\" target=\"_blank\">Fifa<\/a>. <\/p>\n<p>In our <a href=\"https:\/\/link.springer.com\/collections\/bfjgfhcidh\" rel=\"nofollow noopener\" target=\"_blank\">two<\/a> <a href=\"https:\/\/link.springer.com\/collections\/agbjbfaiif\" rel=\"nofollow noopener\" target=\"_blank\">collections<\/a> of studies so far, prominent research themes include the <a href=\"https:\/\/link.springer.com\/article\/10.1007\/s12283-021-00365-y\" rel=\"nofollow noopener\" target=\"_blank\">automatic tracking of players<\/a> and <a href=\"https:\/\/link.springer.com\/article\/10.1007\/s12283-026-00549-4\" rel=\"nofollow noopener\" target=\"_blank\">automated event detection<\/a>.<br \/>\nAnother strand focuses on checking how well <a href=\"https:\/\/link.springer.com\/article\/10.1007\/s12283-025-00530-7\" rel=\"nofollow noopener\" target=\"_blank\">wearable sensors work within stadium environments<\/a>.<\/p>\n<p>Data obtained from tracking player movements can be used to create <a href=\"https:\/\/inside.fifa.com\/organisation\/media-releases\/lenovo-tech-world-ai-powered-innovations-world-cup-2026\" rel=\"nofollow noopener\" target=\"_blank\">virtual avatars<\/a>. Use of this technology is being explored to further grow audiences for what is already the world\u2019s most popular sport, both in terms of <a href=\"https:\/\/www.youtube.com\/watch?v=84fb-zzDOiY\" rel=\"nofollow noopener\" target=\"_blank\">players<\/a> and <a href=\"https:\/\/www.worldatlas.com\/articles\/what-are-the-most-popular-sports-in-the-world.html\" rel=\"nofollow noopener\" target=\"_blank\">fans<\/a>.<\/p>\n<p><a href=\"https:\/\/inside.fifa.com\/strategic-objectives-2023-2027\/goal-3\" rel=\"nofollow noopener\" target=\"_blank\">Goal three<\/a> of Fifa\u2019s strategic objectives (2023-27) is to \u201cdeliver fan engagement including through eFootball, and to invest in digital technology and artificial intelligence for the next generations\u201d.<\/p>\n<p>So what innovations have made it to the current World Cup in North America \u2013 and which others are likely to be introduced at future tournaments?<\/p>\n<p>Enhanced viewing angles<\/p>\n<p>Perhaps the most discussed technological innovation at this World Cup is the frequent use of <a href=\"https:\/\/inside.fifa.com\/innovation\/innovating-the-game\/referee-view\" rel=\"nofollow noopener\" target=\"_blank\">body cameras by referees<\/a>. This additional view has been <a href=\"https:\/\/www.theguardian.com\/football\/2026\/jun\/12\/world-cup-refcam-television-audience-viewer-video-technology\" rel=\"nofollow noopener\" target=\"_blank\">widely<\/a> <a href=\"https:\/\/www.digitalcameraworld.com\/cameras\/action-cameras\/fifas-new-referee-cameras-might-be-the-coolest-camera-tech-at-the-2026-world-cup\" rel=\"nofollow noopener\" target=\"_blank\">praised<\/a> for giving fans a fascinating new perspective on key moments, including goals and what refs saw when making key decisions.<\/p>\n<p>But the revolution in viewing angles doesn\u2019t stop there. An increasingly common aspect of match coverage is <a href=\"https:\/\/inside.fifa.com\/innovation\/innovating-the-game\/3-d-recreations\" rel=\"nofollow noopener\" target=\"_blank\">3D recreations<\/a> \u2013 for example, when tight offside decisions are explained following a VAR (video assistant referee) review. These use data on player positions and movements from optical tracking systems to recreate gameplay from new perspectives \u2013 potentially giving fans entirely new views of the action, such as from the goalkeeper\u2019s perspective.<\/p>\n<p>Official help<\/p>\n<p><a href=\"https:\/\/inside.fifa.com\/innovation\/innovating-the-game\" rel=\"nofollow noopener\" target=\"_blank\">Goal-line technology<\/a> was first used in the 2014 men\u2019s World Cup to determine whether the whole of the ball had crossed the goal-line. The 2026 World Cup has gone a step further by using <a href=\"https:\/\/inside.fifa.com\/innovation\/innovating-the-game\/out-of-bounds-technology\" rel=\"nofollow noopener\" target=\"_blank\">out-of-bounds technology<\/a> for the first time to determine whenever the ball has left the field of play \u2013 whether for a throw-in or corner.<\/p>\n<p>Viewers may also notice team officials using a <a href=\"https:\/\/inside.fifa.com\/innovation\/innovating-the-game\/substitution-tablet\" rel=\"nofollow noopener\" target=\"_blank\">digital substitution tablet<\/a> in place of handwritten paper notes to explain the player swaps they wish to make. This makes it easier for substitutions to be approved by match officials and rapidly communicated to broadcasters \u2013 while also being \u201cless sensitive to weather conditions\u201d in the form of a rain-sodden notepad.<\/p>\n<p>Data analytics<\/p>\n<p>Fifa has <a href=\"https:\/\/news.lenovo.com\/pressroom\/press-releases\/football-ai-pro-powers-intelligence-across-the-game\/\" rel=\"nofollow noopener\" target=\"_blank\">pledged<\/a> that for this World Cup, all 48 teams should \u201cbenefit from the same pre- and post-match analytical capabilities\u201d through its <a href=\"https:\/\/inside.fifa.com\/innovation\/innovating-the-game\/football-ai-pro\" rel=\"nofollow noopener\" target=\"_blank\">AI Pro system<\/a>. The system uses \u201cAI agents capable of querying structured match data\u201d to deliver rapid tactical insights, performance analyses and strategic recommendations.<\/p>\n<p>Researchers are also exploring how to <a href=\"https:\/\/link.springer.com\/article\/10.1007\/s12283-025-00515-6\" rel=\"nofollow noopener\" target=\"_blank\">track players and automatically detect events<\/a> using broadcast video footage, rather than additional specialist camera technology. Ensuring these capabilities are made available beyond the game\u2019s elite leagues is seen as important for <a href=\"https:\/\/inside.fifa.com\/innovation\/fifa-research-programme\" rel=\"nofollow noopener\" target=\"_blank\">democratising the way the game develops<\/a>.<\/p>\n<p>            Video: BBC News.<\/p>\n<p>The ball<\/p>\n<p>Each World Cup sees the introduction of a new ball. The 2026 <a href=\"https:\/\/www.fifa.com\/en\/tournaments\/mens\/worldcup\/canadamexicousa2026\/official-match-ball\" rel=\"nofollow noopener\" target=\"_blank\">Adidas Trionda<\/a> features four <a href=\"https:\/\/www.scientificamerican.com\/article\/the-surprising-math-and-physics-behind-the-2026-trionda-world-cup-soccer-ball\/\" rel=\"nofollow noopener\" target=\"_blank\">uniquely shaped panels<\/a> \u2013 the smallest number ever used to make a World Cup ball. <\/p>\n<p>These panels, made of <a href=\"https:\/\/www.adidas.co.uk\/fifa-world-cup-26-trionda-pro-ball\/JD8021.html\" rel=\"nofollow noopener\" target=\"_blank\">polyurethane<\/a>, have grooves and small, raised surface features in the form of eagle, maple leaf and star symbols to reflect the three host nations. Along with the seams, these are intended to give the ball <a href=\"https:\/\/www.mdpi.com\/2076-3417\/16\/6\/2808\" rel=\"nofollow noopener\" target=\"_blank\">desirable aerodynamics<\/a> that produces predictable and stable flight behaviour.<\/p>\n<p>Like its <a href=\"https:\/\/en.wikipedia.org\/wiki\/Adidas_Al_Rihla\" rel=\"nofollow noopener\" target=\"_blank\">predecessor<\/a>, the Trionda also has an internal sensor that can sample data at 500 times per second to measure its movement. This is relayed to match officials in real time, supporting their decision-making.<\/p>\n<p>Fifa\u2019s <a href=\"https:\/\/inside.fifa.com\/innovation\/documents?filterId=0x52044cc6939b684cb567d0cc5aca6538\" rel=\"nofollow noopener\" target=\"_blank\">football testing manual<\/a> even incorporates a balance test for balls with this internal sensor. This is to ensure the internal sensor does cause the ball to behave unpredictably when rolling or in the air.<\/p>\n<p>Pitches<\/p>\n<p>Some players at this World Cup have <a href=\"https:\/\/www.bbc.co.uk\/sport\/football\/articles\/cevld1m8nxno\" rel=\"nofollow noopener\" target=\"_blank\">complained<\/a> about the temporary grass pitches used at some stadiums feeling \u201cmore like an artificial surface\u201d. <\/p>\n<p>There is a huge amount of <a href=\"https:\/\/link.springer.com\/article\/10.1007\/s12283-022-00398-x\" rel=\"nofollow noopener\" target=\"_blank\">research<\/a> on the effect of pitches on player performance, including injury risk. This can be particularly important for <a href=\"https:\/\/link.springer.com\/article\/10.1007\/s12283-022-00384-3\" rel=\"nofollow noopener\" target=\"_blank\">female players<\/a>, for whom knee injuries are more prevalent.<\/p>\n<p>The latest <a href=\"https:\/\/inside.fifa.com\/innovation\/standards\/football-turf\/new-edition-of-fifa-test-manual\" rel=\"nofollow noopener\" target=\"_blank\">football turf testing manual<\/a> includes a \u201ccritical fall height test\u201d. This is designed to ensure surfaces are sufficiently soft and compliant to avoid posing an excessive head injury risk to players falling from a minimum of 0.6 metres.<\/p>\n<p>Boot design<\/p>\n<p>Academic research continually informs updates in football boot design. For example, it has shown that padding on the upper section of the boot can hinder <a href=\"https:\/\/link.springer.com\/article\/10.1007\/s12283-020-00330-1\" rel=\"nofollow noopener\" target=\"_blank\">shooting accuracy<\/a>. <\/p>\n<p>We are now starting to see <a href=\"https:\/\/www.footyheadlines.com\/9289628599\/spotted-cavan-sullivan-wears-special-adidas-3d-printed-boots.html#google_vignette\" rel=\"nofollow noopener\" target=\"_blank\">3D-printed boots<\/a> worn by some players. These boots use <a href=\"https:\/\/theconversation.com\/metamaterials-could-transform-our-lives-and-sports-equipment-is-at-the-vanguard-270840\" rel=\"nofollow noopener\" target=\"_blank\">metamaterials<\/a> \u2013 artificially-made materials with unconventional properties \u2013 that promise to improve fit and comfort.<\/p>\n<p>While you may see a few of these boots at this World Cup, the inexorable march of technology means you can expect such designs to be a common sight in Morocco, Portugal and Spain in four years\u2019 time \u2013 along with many other new innovations currently at the research stage.<\/p>\n","protected":false},"excerpt":{"rendered":"The men\u2019s football World Cup presents a unique global opportunity to showcase new football technology \u2013 from boots&hellip;\n","protected":false},"author":2,"featured_media":505142,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[85,46,105],"class_list":["post-505141","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sports","tag-il","tag-israel","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/505141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=505141"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/505141\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/505142"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=505141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=505141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=505141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}