{"id":505310,"date":"2026-06-22T11:12:09","date_gmt":"2026-06-22T11:12:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/505310\/"},"modified":"2026-06-22T11:12:09","modified_gmt":"2026-06-22T11:12:09","slug":"israels-pr-czar-urges-nixing-victimhood-messaging-israel-jewish-news","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/505310\/","title":{"rendered":"Israel\u2019s PR czar urges nixing victimhood messaging &#8211; Israel &#038; Jewish News"},"content":{"rendered":"<p>                            (June 22, 2026 \/ JNS)\n                    <\/p>\n<p>Israel needs to frame its story as a battle for Western civilization, and not through the eyes of victimhood, the head of the National Public Diplomacy Directorate in the Prime Minister\u2019s Office said on Monday.<\/p>\n<p>\u201cIsrael is fighting the world\u2019s fight, and it is a battle of good vs. evil,\u201d Tzipi Hotovely said at the JNS International Policy Summit in Jerusalem. \u201cTelling the story from the point of view of victim-hood is losing the story because this is not the message.\u201d<\/p>\n<p>The former deputy foreign minister and ambassador to the United Kingdom said that such positive messaging would naturally align with Israel\u2019s friends, who would amplify it.<\/p>\n<p>Hotovely cited the fighting in Southern Lebanon near <a class=\"Link\" href=\"https:\/\/www.jns.org\/watch-idf-seizes-beaufort-castle\" data-cms-ai=\"0\" rel=\"nofollow noopener\" target=\"_blank\">Beaufort Castle<\/a>, nine miles from Israel\u2019s border, where a massive Hezbollah underground tunnel was uncovered that was intended to create \u201c10 times October 7\u201d in Galilee communities.<\/p>\n<p>She added that Israel needed to emphasize its historic connection to the Land of Israel, dating back four millennia, rather than a century ago, and to better coordinate its messaging.<\/p>\n","protected":false},"excerpt":{"rendered":"(June 22, 2026 \/ JNS) Israel needs to frame its story as a battle for Western civilization, and&hellip;\n","protected":false},"author":2,"featured_media":505311,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[85,46,43],"class_list":["post-505310","post","type-post","status-publish","format-standard","has-post-thumbnail","category-israel","tag-il","tag-israel","tag-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/505310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=505310"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/505310\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/505311"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=505310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=505310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=505310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}