{"id":511934,"date":"2026-06-26T10:46:12","date_gmt":"2026-06-26T10:46:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/511934\/"},"modified":"2026-06-26T10:46:12","modified_gmt":"2026-06-26T10:46:12","slug":"peppa-pig-backlash-kids-agents-call-for-non-ai-clauses-in-deals","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/511934\/","title":{"rendered":"‘Peppa Pig’ Backlash: Kids Agents Call For “Non-AI” Clauses In Deals"},"content":{"rendered":"

\n\tEXCLUSIVE: Child acting agents have called on studios and producers to insert \u201cnon-AI\u201d clauses into contracts following a backlash against artificial intelligence terms on Peppa Pig<\/a>.<\/p>\n

\n\tThe UK\u2019s Agents of Young Performers Association<\/a> (AYPA) wants clauses in acting contracts that explicitly prevent studios from using AI to capture, clone, train, or reuse a child\u2019s voice.<\/p>\n

\n\tThe AYPA, which represents more than 40 agents, said children cannot provide fully informed legal consent to AI exploiting their voice or image.<\/p>\n

\n\tThe AYPA added that parents or guardians are not always aware of what is acceptable in a contract, and often feel pressured to sign AI terms for fear of their child missing out on a role.<\/p>\n

\n\tThe intervention comes as Deadline reported on Thursday<\/a> that Hasbro has asked child actors on the animated series to sign over their voices to artificial intelligence under new contract terms.<\/p>\n

\n\tThe AYPA said similar clauses are becoming more commonplace across the industry. Sometimes they extend to image rights on modelling jobs, according to the group.<\/p>\n

\n\t\u201cIt shouldn\u2019t even be a matter of discussion,\u201d said AYPA co-chair Sarah MacDonnell, who runs Ardent Talent. \u201cEvery single agent is fighting for a non-AI clause to be added to contracts that come in, and it\u2019s a huge fight.\u201d<\/p>\n

\n\tShe continued: \u201cIt\u2019s about [stopping] part of a child\u2019s identity being taken from them and put into a system. And then where has it gone? What control do we have over where and how that voice is used?\u201d<\/p>\n

\n\tEarlier this week, the AYPA wrote an open letter on the matter<\/a>, in which it said: \u201cNo child should have their future professional identity shaped by an AI model created before they were old enough to understand its consequences.\u201d<\/p>\n

\n\tThe AYPA is planning to put the issue on the radar of UK authorities, including the Department for Education and the National Network for Children in Employment and Entertainment, in an effort to provide protections for young people.<\/p>\n

\n\tOthers have also voiced concern. Commenting on Deadline\u2019s story on Instagram, The Great actress Charity Wakefield wrote: \u201cNo No No.\u201d Jo Frost, star of the hit reality series Supernanny, said it was \u201cdeplorable.\u201d <\/p>\n

\n\tCommenting on the Peppa Pig backlash, Hasbro said: \u201cHasbro is aware of the open letter circulating regarding AI clauses in children\u2019s performance contracts. We are not able to comment on specific negotiations or contractual arrangements.<\/p>\n

\n\t\u201cThe protection of child performers is core to who Hasbro is, it\u2019s part of our DNA. As industry standards around AI continue to evolve, we are committed to engaging with this issue in a responsible and transparent manner.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"EXCLUSIVE: Child acting agents have called on studios and producers to insert \u201cnon-AI\u201d clauses into contracts following a…\n","protected":false},"author":2,"featured_media":511935,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[234852,345,343,344,85,46,43509,125],"class_list":["post-511934","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-agents-of-young-performers-association","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-il","tag-israel","tag-peppa-pig","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/511934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=511934"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/511934\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/511935"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=511934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=511934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=511934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}