The new brand platform brings back the iconic line \u2018You Know When You\u2019ve Been Tango\u2019d\u2019 with an aim to embed it into the heart of British youth culture. More than just an iconic piece of advertising history, the line unmistakably captures the intense, bold taste and tangy flavour hit that makes Tango distinctive and has set the brand apart for generations. Tapping into Tango\u2019s provocative personality, the brand embarks on a journey of returning to its unmistakable heritage, celebrating the flavour \u2018hit\u2019 that comes with drinking a Tango through humorous mischief reminiscent of Tango\u2019s iconic \u201890s adverts \u2013 reworking it to resonate with a new, younger audience.<\/p>\n
VCCP\u2019s Girl&Bear Studios brought the idea to life with award-winning comedy director J Marlow. At the heart of the campaign is a 10\u201d hero film that humorously dramatises the power of Tango\u2019s tangy flavour by releasing a wrecking ball of tang at the exact millisecond the flavour hits the protagonist\u2019s tastebuds. The film centres on a man in a fast food shop who, upon taking a sip of his Tango, gets knocked over by a wrecking ball of tang. He then stands back up, shocked, and there is no doubt in his mind that he has been Tango\u2019d. The films are intentionally short k to bring to life the quick intense flavour hit, as well as to work in an array of typically lower attention media environments including YouTube and social. <\/p>\n
Alongside the hero film, the integrated campaign will roll out across eye-catching orange billboards and flood social formats to leave Britain\u2019s youth in no doubt as to the power of the intense tang of a Tango. <\/p>\n
Munnawar Chishty, Chief Marketing Officer at Carlsberg Britvic said: \u201cTango is making a bold return to its roots, celebrating the bold \u2018flavour hit\u2019 that comes with drinking a Tango. This campaign brings our most iconic tagline into the modern day: perfectly capturing the mischievous, boundary-pushing energy that people love about the brand, leaning heavily into the pure comedy of our 90s heritage.”<\/p>\n
Ross Neil, Executive Creative Director at VCCP Blue added: \u201cTango has such a rich advertising history, so it’s been a fantastic challenge bringing back the brand\u2019s classic provocative, mischievous tone for today\u2019s audience. We wanted to make sure we put our famous flavour hit at the heart of all our comms but framed it in a fresh way for a new generation. This fun, slightly absurd spot lands the brand right back where it belongs.\u201d<\/p>\n
The integrated campaign will run across TV, social, OOH, bus wrap, special build and ad pause from today until November.<\/p>\n
CREDITS<\/p>\n
Campaign Title: You Know When You\u2019ve Been Tango\u2019d<\/p>\n
Client: Carlsberg Britvic<\/p>\n
Advertising Agency: VCCP Blue<\/p>\n
Executive Creative Director: Ross Neil<\/p>\n
Creative Directors: Dipesh Mistry; Drew Haselhurst<\/p>\n
Business Director:Lee Allen<\/p>\n
Account Director:Vicci Goulder<\/p>\n
Account Director: Lucy Williams<\/p>\n
Account Manager: Katie Shea<\/p>\n
Chief Strategy Officer: Max Keane<\/p>\n
Planning Director: Devin Ross<\/p>\n
Planner: Lucy Rowland<\/p>\n
Creative Producer: Chelsea Chapman & Harriet Lea<\/p>\n
Production Company: Girl&Bear Studios<\/p>\n
Producer: Maxine Bicknell<\/p>\n
Production Manager: Abi Cobley<\/p>\n
Executive Producer: Francesca Best<\/p>\n
Director: J Marlow Outsider<\/p>\n
DOP: David Procter<\/p>\n
Editor: Mark Newmanrim Editing<\/p>\n
Post-Production Company: Harbor<\/p>\n
Colourist: Alex Gregory<\/p>\n
Post Producer: Roberta Fox<\/p>\n
Content Creation Studio: Girl&Bear<\/p>\n
Senior Designer: Rob Churcher, Leila Amin<\/p>\n
CGI Artist: Olivier Beaugrand<\/p>\n
Design Production Tech Lead: Thomas Whetnall<\/p>\n
Deputy Head of ArtLab: Scott Mitchell<\/p>\n
Senior Creative Artworkers: Paul Craig, Lee Forster<\/p>\n
Audio Post-Production Company: Noble State<\/p>\n
Sound Engineer: Munzie Thind<\/p>\n","protected":false},"excerpt":{"rendered":"The new brand platform brings back the iconic line \u2018You Know When You\u2019ve Been Tango\u2019d\u2019 with an aim…\n","protected":false},"author":2,"featured_media":516426,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[85,46,125],"class_list":["post-516425","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-il","tag-israel","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/516425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=516425"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/516425\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/516426"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=516425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=516425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=516425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}