More than one-third of US workers (36%) identify as a Swiftie\u2014and are likely to be distracted when Taylor Swift releases her 12th studio album, according to new data.<\/p>\n
Swifties will wait in a merch line for three hours, meticulously place crystal freckles on their faces, and clear out a Michael\u2019s to craft concert-ready bracelets, so it may not be surprising that 6% plan to take off for the October 3 release of\u00a0The Life of a Show Girl, according to a new\u00a0survey<\/a>\u00a0from BambooHR. Employees who\u00a0do\u00a0work on release day might be distracted by a lively group chat, as 10% of fans report their company has a dedicated Swiftie channel on Slack or Teams.<\/p>\n The latest Swift release isn\u2019t the first cultural phenomenon to distract employees from work. An estimated 22.6 million Americans planned to take off on Super Bowl Monday this year,\u00a0according to<\/a>\u00a0UKG<\/a>. Additionally, one in four workers in the US said their productivity fell during the 2024 summer Olympics<\/a>, NBCUniversal\u00a0claimed<\/a>. (It\u2019s not all bad news, though: Some workplace experts believe such events can help connect workers.)<\/p>\n October 3 won\u2019t even be the first time work productivity has fallen thanks to Swifties, according to some reports. In August, when Swift\u00a0announced<\/a>\u00a0on Instagram<\/a> her engagement to Kansas City Chiefs tight end Travis Kelce, work possibly stopped for many Swifties, as 22% said they heard the news on the job, BambooHR found. At least one company\u00a0ended the workday<\/a>\u00a0early, figuring any attempts to get employees back on track would be futile. In 2022, when tickets for\u00a0The Eras Tour\u00a0went on presale, productivity dropped by an estimated 22% as fans spent hours waiting for their turn in the online queue, Inc\u00a0reported<\/a>.<\/p>\n Regardless of whether they\u2019re working in the office or from home, or taking the day off, one thing\u2019s for sure:\u00a0The Life of a Show Girl\u00a0will be on repeat (and non-Swifties may need to take an extra coffee break to escape).<\/p>\n This report was originally published<\/a> by HR Brew<\/a>.\n<\/p>\n Fortune Global Forum returns Oct. 26\u201327, 2025 in Riyadh. CEOs and global leaders will gather for a dynamic, invitation-only event shaping the future of business. Apply for an invitation.<\/a>