{"id":521013,"date":"2026-07-02T04:05:10","date_gmt":"2026-07-02T04:05:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/521013\/"},"modified":"2026-07-02T04:05:10","modified_gmt":"2026-07-02T04:05:10","slug":"tripadvisor-trip-is-up-5-9-after-selling-thefork-to-amex-for-700-million-in-cash","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/521013\/","title":{"rendered":"Tripadvisor (TRIP) Is Up 5.9% After Selling TheFork To AmEx For $700 Million In Cash"},"content":{"rendered":"\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">In June 2026, Tripadvisor agreed to sell its restaurant reservation platform TheFork to American Express for US$700,000,000 in cash, reinforcing a pivot away from legacy operations toward its travel experiences marketplace anchored by Viator.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">This move highlights Tripadvisor&#8217;s push to simplify its portfolio and unlock capital that can be redeployed into higher-growth experiences businesses while an activist-influenced board explores options to enhance overall shareholder value.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">We&#8217;ll now examine how this divestiture and renewed focus on Viator could reshape Tripadvisor&#8217;s investment narrative and future business mix.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Capitalize on the AI infrastructure supercycle with our selection of the <a href=\"https:\/\/simplywall.st\/discover\/investing-ideas\/473744\/ai-infrastructure-stocks\/global?utm_medium=finance_user&amp;utm_campaign=intro&amp;utm_source=yahoo&amp;blueprint=4645278\" data-ylk=\"slk:53%20best%20&#039;picks%20and%20shovels&#039;%20of%20the%20AI%20gold%20rush;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;53 best &#039;picks and shovels&#039; of the AI gold rush&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">53 best &#8216;picks and shovels&#8217; of the AI gold rush<\/a> converting record-breaking demand into massive cash flow.  <\/p>\n<p>        Tripadvisor Investment Narrative Recap          <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">To own Tripadvisor today, you need to believe the shift from its legacy hotel review and advertising business toward a focused travel experiences marketplace will eventually translate into healthier, more sustainable earnings. The sale of TheFork for US$700,000,000 adds liquidity and simplifies the portfolio, but it does not remove the immediate pressure from weak legacy performance and ongoing traffic and monetization risks in the core Tripadvisor brand.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The most relevant recent development alongside TheFork sale is the cooperation agreement with activist investor Starboard Value and the expansion of Tripadvisor&#8217;s board in March 2026. These governance changes sit at the heart of the &#8220;strategic options&#8221; story, including how sale proceeds might be allocated and whether further portfolio moves around Viator could become near term catalysts for a reappraisal of the business.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Yet against this cleaner story, investors should still be aware of growing concerns around Tripadvisor&#8217;s reliance on paid traffic and&#8230;  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><a href=\"https:\/\/simplywall.st\/community\/narratives\/us\/media\/nasdaq-trip\/tripadvisor\/0nv412m1-experiential-travel-and-ai-will-redefine-market-trends-0q3j?utm_medium=finance_user&amp;utm_campaign=integrated-pitch&amp;utm_source=yahoo&amp;blueprint=4645278\" data-ylk=\"slk:Read%20the%20full%20narrative%20on%20Tripadvisor%20(it&#039;s%20free!);elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Read the full narrative on Tripadvisor (it&#039;s free!)&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Read the full narrative on Tripadvisor (it&#8217;s free!)<\/a>  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Tripadvisor&#8217;s narrative projects $2.3 billion revenue and $144.6 million earnings by 2028.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><a href=\"https:\/\/simplywall.st\/community\/narratives\/us\/media\/nasdaq-trip\/tripadvisor\/0nv412m1-experiential-travel-and-ai-will-redefine-market-trends-0q3j?utm_medium=finance_user&amp;utm_campaign=integrated-pitch&amp;utm_source=yahoo&amp;blueprint=4645278\" data-ylk=\"slk:Uncover%20how%20Tripadvisor&#039;s%20forecasts%20yield%20a%20%2414.38%20fair%20value;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Uncover how Tripadvisor&#039;s forecasts yield a $14.38 fair value&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Uncover how Tripadvisor&#8217;s forecasts yield a $14.38 fair value<\/a>, a 5% upside to its current price.  <\/p>\n<p>        Exploring Other Perspectives      <a href=\"https:\/\/simplywall.st\/company\/id\/a15c5bad-30a4-4860-b8e1-c8564aaee85d?utm_medium=finance_user&amp;utm_campaign=infographic&amp;utm_source=yahoo&amp;blueprint=4645278\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" alt=\"TRIP 1-Year Stock Price Chart\" height=\"664\" width=\"960\" class=\"yf-lglytj loader\"\/><\/a> TRIP 1-Year Stock Price Chart            <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The highest estimate analysts were already expecting revenue to reach about US$2.3 billion and earnings of roughly US$183 million by 2029, which is far more optimistic than the baseline view. In light of the TheFork sale and ongoing traffic concerns, you should recognize that these bullish forecasts depend heavily on assumptions around faster marketplace growth and improved margins that may or may not hold, and use them as one of several contrasting viewpoints to stress test your own expectations.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><a href=\"https:\/\/simplywall.st\/community\/narratives\/us\/media\/nasdaq-trip\/tripadvisor?utm_medium=finance_user&amp;utm_campaign=integrated-pitch&amp;utm_source=yahoo&amp;blueprint=4645278\" data-ylk=\"slk:Explore%205%20other%20fair%20value%20estimates%20on%20Tripadvisor;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Explore 5 other fair value estimates on Tripadvisor&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Explore 5 other fair value estimates on Tripadvisor<\/a> &#8211; why the stock might be worth 35% less than the current price!  <\/p>\n<p>       Decide For Yourself         <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Don&#8217;t just follow the ticker &#8211; dig into the data and build a conviction that&#8217;s truly your own.  <\/p>\n<p>          No Opportunity In Tripadvisor?         <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Markets shift fast. These stocks won&#8217;t stay hidden for long. Get the list while it matters:  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Companies discussed in this article include <a href=\"https:\/\/finance.yahoo.com\/quote\/TRIP\" data-ylk=\"slk:TRIP;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;TRIP&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"nofollow noopener\">TRIP<\/a>.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Have feedback on this article? Concerned about the content? <a href=\"https:\/\/investor-research.typeform.com\/to\/wvg6MFri#feedback_token=NDY0NTI3ODoyMTdkNGQ4M2I0NTY2ZTlm&amp;company=NasdaqGS:TRIP&amp;blueprintid=4645278\" data-ylk=\"slk:Get%20in%20touch;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Get in touch&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Get in touch<\/a> with us directly. Alternatively, email <a href=\"https:\/\/finance.yahoo.com\/markets\/stocks\/articles\/mailto:editorial-team@simplywallst.com?subject=Re%3A%20Your%20article%20on%20NasdaqGS%3ATRIP%20(yahoo)%20from%202nd%20July%202026\" data-ylk=\"slk:editorial-team%40simplywallst.com;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;editorial-team@simplywallst.com&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">editorial-team@simplywallst.com<\/a>  <\/p>\n","protected":false},"excerpt":{"rendered":"In June 2026, Tripadvisor agreed to sell its restaurant reservation platform TheFork to American Express for US$700,000,000 in&hellip;\n","protected":false},"author":2,"featured_media":521014,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[157574,114,85,46,143755,238455,238456],"class_list":["post-521013","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-american-express","tag-business","tag-il","tag-israel","tag-shareholder-value","tag-tripadvisor","tag-viator"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/521013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=521013"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/521013\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/521014"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=521013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=521013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=521013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}