{"id":522177,"date":"2026-07-02T19:45:08","date_gmt":"2026-07-02T19:45:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/522177\/"},"modified":"2026-07-02T19:45:08","modified_gmt":"2026-07-02T19:45:08","slug":"orion-achieves-iso-42001-ai-certification-standard","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/522177\/","title":{"rendered":"Orion Achieves ISO 42001 AI Certification Standard"},"content":{"rendered":"<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Orion has announced attainment of the ISO\/IEC 42001 certification, an international standard for artificial intelligence management systems. It becomes the second provider in the advisor technology sector to have achieved the certification. Risk and all-in-one platform provider Nitrogen <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" href=\"https:\/\/www.wealthmanagement.com\/artificial-intelligence\/wealthstack-roundup-flourish-launches-mortgage-platform\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">announced thecompany\u2019s completion of the rigorous process back in March<\/a>, according to CEO Dan Zitting.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">The certification, awarded following an independent third-party audit, validated key aspects of each company\u2019s AI Management System (Denali for Orion and Nucleus for Nitrogen, respectively).<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">For Orion, this focused on the Denali AI intelligence layer embedded across Orion&#8217;s workflows. Natalie Wolfsen, chief executive officer of Orion, and Reed Colley, president of Orion Advisor Technology, said the achievement places the company among approximately 100 to 150 organizations globally with the certification, which also includes Microsoft, AWS, Google Cloud and Anthropic.<\/p>\n<p data-component=\"related-article\" class=\"RelatedArticle\">Related:<a class=\"RelatedArticle-RelatedContent\" href=\"https:\/\/www.wealthmanagement.com\/artificial-intelligence\/vestmark-opens-ai-research-center-for-wealth-tech\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">Vestmark Opens AI Research Center for Wealth Management<\/a><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">\u201cAdvisors must be able to trust the AI they bring into their work with clients, and that trust has to be earned,\u201d Wolfsen said. \u201cISO 42001 certification is independent validation that Orion has the right policies for how we use AI, a rigorous process for vetting the AI providers we work with, and the controls to ensure the materials our AI helps produce meet a high standard of quality\u2014and that we are doing all of it responsibly and within the bounds of laws and regulations.\u201d<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">ISO 42001 sets requirements for how organizations establish, maintain, and continually improve the way they govern AI across its lifecycle, including risk assessment, transparency, data governance, oversight of third-party AI providers and human oversight.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">The certification comes as advisor demand for AI accelerates.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Among the findings in the 2026 WealthStack Study (a product of Wealth Management&#8217;s research unit, WMIQ), 16% of those surveyed have already deployed agents in production environments, with 62% reporting some level of engagement with agentic AI. Given that 87% of respondents report using or piloting some type of AI tool and that 74% of respondents selected AI as the most impactful technology trend over the next five years, interest in the technology far outpaces any other. The study, based on completed surveys from 377 respondents at a range of firms, including RIAs and independent broker\/dealers, completed in April 2026, was conducted in partnership with SS&amp;C Black Diamond and Docupace. \u00a0<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">\u201cAI is the single biggest opportunity in wealth management, and it\u2019s Orion\u2019s highest priority this year\u20142026 represents our largest R&amp;D investment ever, focused squarely on AI,\u201d Colley said. &#8220;We\u2019re embedding powerful AI capabilities directly into the workflows advisors use every day\u2014and ISO 42001 certification for Denali AI is proof we\u2019re doing it the right way, with trust and governance at the center.\u201d<\/p>\n<p data-component=\"related-article\" class=\"RelatedArticle\">Related:<a class=\"RelatedArticle-RelatedContent\" href=\"https:\/\/www.wealthmanagement.com\/artificial-intelligence\/factset-invests-in-tifinai-partners-on-agentic-workflows\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">FactSet Invests in TIFIN.AI, Partners on Agentic Workflows<\/a><\/p>\n<p>The Mather Group Names WealthFeed Its Exclusive Prospecting Platform<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Lead generation technology provider Wealthfeed landed a big deal this week as the sole approved enterprise prospecting platform for Chicago-based The Mather Group, which oversees approximately $17 billion in client assets.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">The agreement gives TMG\u2019s approximately 100 advisors across 14 offices firm-wide access to WealthFeed\u2019s AI-powered platform for real-time money-in-motion intelligence, warm introduction paths, data enrichment, compliant outreach and inbound web lead capture.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">&#8220;As we\u2019ve grown into a national firm with 14 offices, we\u2019ve focused on building infrastructure that lets every advisor across TMG operate with the same level of discipline and capability,\u201d said Deana Lewis, chief marketing officer at The Mather Group. \u201cNaming WealthFeed our exclusive prospecting platform is a major element of our organic growth strategy. It gives our advisors a single source of money-in-motion intelligence and a consistent framework for identifying and engaging the right prospects across every office.\u201d<\/p>\n<p data-component=\"related-article\" class=\"RelatedArticle\">Related:<a class=\"RelatedArticle-RelatedContent\" href=\"https:\/\/www.wealthmanagement.com\/artificial-intelligence\/the-advisor-s-edge-in-an-ai-world\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">The Advisor\u2019s Edge in an AI World<\/a><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">The platform is meant to help advisors identify signals tied to inheritances, liquidity events, business sales, promotions and retirements, while surfacing prospects they may already be connected to, according to the company.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">In March, Wealthfeed introduced its Warm Introduction feature set, designed to help advisors identify prospects connected through their existing networks within a database of more than 100 million profiles.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">WealthFeed also partnered with Broadridge Financial Solutions in 2025 and received an undisclosed minority investment from the firm.\u00a0<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">The prospecting and lead generation space for advisors is becoming increasingly competitive, with several startups vying to introduce new AI-driven matching capabilities, including <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" href=\"https:\/\/www.wealthmanagement.com\/financial-technology\/prospecting-and-lead-generation-startup-cashmere-raises-3-6m\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">Cashmere<\/a>, <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" href=\"https:\/\/www.wealthmanagement.com\/financial-technology\/wealthstack-roundup-catchlightai-rolls-out-beta-of-lead-routing-feature\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">Catchlight<\/a>, <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" href=\"https:\/\/www.wealthmanagement.com\/artificial-intelligence\/wealthstack-roundup-finny-partners-with-osaic\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">FINNY<\/a>, <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" href=\"https:\/\/www.wealthmanagement.com\/financial-technology\/factset-invests-12-5m-in-aidentified\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">Aidentified<\/a>, and at the more enterprise end of the spectrum <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" href=\"https:\/\/www.wealthmanagement.com\/advisor-support-platforms\/datalign-advisory-opens-custom-ai-agent-platform-for-wealth-management-firms\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">Datalign Advisory<\/a>, among others.<\/p>\n<p>Arch Hires Keith Soura as Chief Technology Officer<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Arch, an AI-powered platform managing $460 billion in private assets across 575 allocators, appointed Keith Soura as chief technology officer to oversee technical vision and platform development for clients, including banks, investment advisors, accounting firms, family offices and institutional allocators.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Soura will lead architecture, engineering and product delivery as the company works to automate private markets workflows and surface performance insights for allocators, the company said.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">\u201cPrivate markets are entering a new era,\u201d said Ryan Eisenman, co-founder and chief executive officer of Arch. \u201cWe believe the future of private markets will be built on trusted infrastructure that doesn\u2019t just centralize information or automate work, but helps investors understand risk, operate with confidence, and make better decisions.\u201d<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Soura joins Arch from mortgage fintech Better.com, where he led engineering, and previously served as chief technology officer of proptech firm VERO, according to the company.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">\u201cPrivate markets have always been data-rich and insight-poor, not because the information doesn\u2019t exist, but because the infrastructure to surface it hasn\u2019t,\u201d Soura said. \u201cArch already leads on the operational side. What excites me about this moment is building the layer on top: a system intelligent enough to tell you what matters across your portfolio before you\u2019ve had to ask.\u201d<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">The platform supports clients including Fortune 100 financial institutions, four of the top 20 global banks and eight of the top 20 accounting firms, according to the company.<\/p>\n","protected":false},"excerpt":{"rendered":"Orion has announced attainment of the ISO\/IEC 42001 certification, an international standard for artificial intelligence management systems. It&hellip;\n","protected":false},"author":2,"featured_media":522178,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[114,268,85,46,266,267],"class_list":["post-522177","post","type-post","status-publish","format-standard","has-post-thumbnail","category-personal-finance","tag-business","tag-finance","tag-il","tag-israel","tag-personal-finance","tag-personalfinance"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/522177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=522177"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/522177\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/522178"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=522177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=522177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=522177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}