{"id":528987,"date":"2026-07-07T04:53:18","date_gmt":"2026-07-07T04:53:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/528987\/"},"modified":"2026-07-07T04:53:18","modified_gmt":"2026-07-07T04:53:18","slug":"japan-bets-on-character-ip-to-drive-global-growth","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/528987\/","title":{"rendered":"Japan bets on character IP to drive global growth"},"content":{"rendered":"<p>An empathetic, hard-working pink rabbit dressed in white underpants ends up in humorously unfortunate circumstances after doing a good deed, talking of its mixed emotions with perpetually teary eyes.<\/p>\n<p>Meet Opanchu Usagi, one of Japan\u2019s latest obsessions.<\/p>\n<p>Born on social media platforms in 2022, the character created by Kawaisouni! (which roughly translates to \u201cpoor thing!\u201d) has become a major hit, especially among Generation Z.<\/p>\n","protected":false},"excerpt":{"rendered":"An empathetic, hard-working pink rabbit dressed in white underpants ends up in humorously unfortunate circumstances after doing a&hellip;\n","protected":false},"author":2,"featured_media":528988,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[13913,114,184,85,30249,241594,46,241593,241592],"class_list":["post-528987","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economy","tag-anime","tag-business","tag-economy","tag-il","tag-intellectual-property","tag-irightsport","tag-israel","tag-itochu","tag-trading-houses"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/528987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=528987"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/528987\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/528988"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=528987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=528987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=528987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}