{"id":530133,"date":"2026-07-07T20:43:10","date_gmt":"2026-07-07T20:43:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/530133\/"},"modified":"2026-07-07T20:43:10","modified_gmt":"2026-07-07T20:43:10","slug":"josh-brown-likes-this-sleeping-giant-ai-play-and-magnificent-7-member","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/530133\/","title":{"rendered":"Josh Brown likes this &#8216;sleeping giant&#8217; AI play and Magnificent 7 member"},"content":{"rendered":"<p>Apple may have gotten a late start in the artificial intelligence race, but iPhone maker is poised to leverage its massive consumer base to become an AI winner, Josh Brown, co-founder and CEO of Ritholtz Management, told CNBC on Tuesday. &#8220;This is the name of the Mag Seven [to own] for the second half,&#8221; of 2026, Brown told CNBC&#8217;s &#8221; Halftime Report &#8221; on Tuesday. &#8220;It&#8217;s like a sleeping giant hidden in plain sight. Everyone&#8217;s been looking past it.&#8221; Apple shares could soon climb to $400, Brown said, pointing to several catalysts that are likely to drive the stock higher over the next six months. His price target implies roughly 28% upside from Monday&#8217;s close. Notably, Apple stands to capitalize on widening AI use by charging its more than 2 billion iPhone and other smart device users fees to access premium AI features behind iCloud+ subscriptions, giving it an edge over its Magnificent 7 peers that have bet on more capital-intensive AI initiatives, according to Brown. &#8220;The conversation was [about] Apple&#8217;s late[ness] to AI,&#8221; Brown said. &#8220;All of a sudden, that narrative shifts to &#8216;holy cow, Apple is the company with two-and-a-half billion devices currently providing access to every large language model, every AI app, to their users, taking a toll on every transaction.'&#8221; Brown&#8217;s comments come as investors are increasingly re-evaluating capex-heavy AI initiatives by hyperscalers, including other stocks in the so-called Magnificent 7. Over the past month, the CNBC Magnificent 7 Index is little changed, underperforming the wider market. Microsoft and Nvidia have shed 6% and 4% over the same period, while Apple added more than 1%. Apple may also benefit from the release of its foldable iPhone, which is expected to debut this fall, Brown said. IPhone sales also seem to be improving in China, following a period of lackluster performance, which could also boost the stock, he said. Brown&#8217;s call matches the consensus on Wall Street, where 31 of 48 analysts covering Apple rate it a buy or strong buy, LSEG data shows. Analysts&#8217; consensus price target on Apple stands at $316.<\/p>\n","protected":false},"excerpt":{"rendered":"Apple may have gotten a late start in the artificial intelligence race, but iPhone maker is poised to&hellip;\n","protected":false},"author":2,"featured_media":530134,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[940,114,357,85,942,3279,46,355,1677,1760],"class_list":["post-530133","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-apple-inc","tag-business","tag-business-news","tag-il","tag-investment-strategy","tag-iphone","tag-israel","tag-microsoft-corp","tag-nvidia-corp","tag-stock-markets"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/530133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=530133"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/530133\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/530134"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=530133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=530133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=530133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}