{"id":532014,"date":"2026-07-08T23:06:11","date_gmt":"2026-07-08T23:06:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/532014\/"},"modified":"2026-07-08T23:06:11","modified_gmt":"2026-07-08T23:06:11","slug":"apple-distributor-in-thailand-cashes-in-on-consumer-spending-recovery","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/532014\/","title":{"rendered":"Apple Distributor In Thailand Cashes In On Consumer-Spending Recovery"},"content":{"rendered":"<p>This story is part of Forbes\u2019 coverage of Thailand\u2019s Richest 2026. See the full list <a class=\"color-link\" href=\"https:\/\/www.forbes.com\/lists\/thailand-billionaires\/\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/lists\/thailand-billionaires\/\" target=\"_self\" aria-label=\"here\" rel=\"nofollow noopener\">here<\/a>.<\/p>\n<p>Amid a gradual recovery in consumer spending, Com7, Thailand\u2019s leading retailer of smartphones with a nearly 25% market share, is thriving. The company booked a 25% increase in net profit to 1.2 billion baht ($37 million) on a 13% rise in revenue to 24 billion baht for the first quarter of 2026 and said it expects to maintain double-digit revenue growth on the back of 100 new store openings this year. The uptick in Com7 shares gave cofounder <a class=\"color-link\" href=\"https:\/\/www.forbes.com\/profile\/sura-khanittaweekul\/\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/profile\/sura-khanittaweekul\/\" target=\"_self\" aria-label=\"Sura Khanittaweekul\" rel=\"nofollow noopener\">Sura Khanittaweekul<\/a> a nearly 40% boost to his wealth to $655 million, though that is still below his net worth of $670 million in 2022 when he first entered the ranks of the country richest. <\/p>\n<p>Starting out in 1996 with one store in Bangkok\u2019s popular Pantip Plaza electronics mall, Com7 as of March had a network of 1,323 stores, including Studio7 Thailand for Apple products and BaNANA\u2014Thai for \u201cpiece of cake\u201d\u2014for IT ware. While retailing accounted for 97% of its 2025 revenue of 87.5 billion baht, Siriluck Pinthusoonthorn, an analyst at Bangkok-based Globlex Securities, notes in a May report that Com7\u2019s other business lines, including distributing EVs, solar energy and insurance, are growing rapidly<\/p>\n","protected":false},"excerpt":{"rendered":"This story is part of Forbes\u2019 coverage of Thailand\u2019s Richest 2026. See the full list here. Amid a&hellip;\n","protected":false},"author":2,"featured_media":532015,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[24739,114,242839,7145,85,46,4758,242841,242840,242842,242843,242844],"class_list":["post-532014","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-billionaires","tag-business","tag-com7","tag-electronics","tag-il","tag-israel","tag-smartphones","tag-studio7-thailand","tag-sura-khanittaweekul","tag-thailand-billionaires","tag-thailand-richest","tag-thailand-wealthiest"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/532014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=532014"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/532014\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/532015"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=532014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=532014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=532014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}