{"id":535525,"date":"2026-07-11T00:35:08","date_gmt":"2026-07-11T00:35:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/535525\/"},"modified":"2026-07-11T00:35:08","modified_gmt":"2026-07-11T00:35:08","slug":"meta-suspends-instagram-ai-image-feature-after-days-of-backlash","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/535525\/","title":{"rendered":"Meta Suspends Instagram AI Image Feature After Days of Backlash"},"content":{"rendered":"

\n\tMeta<\/a> said on Friday it would discontinue an AI feature that allowed users to generate images using public Instagram<\/a> accounts following days of criticism over the feature\u2019s opt-out policy, including by talent agencies.<\/p>\n

\n\t\u201cEarlier this week, we announced that one way for people to generate images in Meta AI is by @-mentioning public Instagram accounts that they want to reference,\u201d a Meta spokesperson said in a statement. \u201cOur intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way. We\u2019ve heard the feedback that this feature missed the mark, so it\u2019s no longer available.\u201d<\/p>\n

\n\tMeta introduced the new Muse Image model on Tuesday, letting users manipulate an image of a person all by tagging their public Instagram account \u2014 or any public Instagram account \u2014 \u201cin service of the social experiences billions of people already love.\u201d\u00a0<\/p>\n

\n\tHowever, the feature was met with near immediate backlash over its \u201copt-out\u201d policy, which required users above 18 with public accounts to disable the feature in order for their images to be excluded from the image generator. CAA, whose clients include the likes of Tom Hanks and Meryl Streep, said it\u00a0raised its concerns<\/a>\u00a0with Meta directly and urged the platform to take on \u201ca more reasonable approach.\u201d<\/p>\n

\n\t\u201cNo one\u2019s name, image, likeness, voice or creative work should be used by any third party, including AI models, without clear, documented consent,\u201d CAA said in a statement. \u201cTrue innovation puts creators first: respecting their rights, protecting their livelihoods, and giving them real control, not handing it over to platforms.\u201d<\/p>\n

\n\tSAG-AFTRA, the union representing U.S. performers, also\u00a0urged\u00a0members Thursday to opt out of the feature<\/a>. \u201cTake action to protect your likeness,\u201d they wrote on social media.<\/p>\n

\n\tMeta\u2019s reversal comes as AI companies\u2019 continued experimentation with new features tests their users\u2019 boundaries with how their likenesses are scraped by models. OpenAI temporarily had a similar opt-out feature for its Sora 2 video model, drawing similar<\/a> criticism<\/a> before changing its policies and, eventually, shutting it down earlier this year.<\/p>\n

\n\tMeta\u2019s decision to disable the Muse Image ability to tap into Instagram accounts without explicit permission defuses a layer of tension within the AI space just as another one emerged. Apple on Friday sued<\/a> OpenAI in federal court, alleging the ChatGPT maker stole company secrets, abetted by ex-Apple employees. OpenAI has denied the claims.<\/p>\n","protected":false},"excerpt":{"rendered":"Meta said on Friday it would discontinue an AI feature that allowed users to generate images using public…\n","protected":false},"author":2,"featured_media":535526,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[345,343,344,85,1114,46,1430,125],"class_list":["post-535525","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-il","tag-instagram","tag-israel","tag-meta","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/535525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=535525"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/535525\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/535526"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=535525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=535525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=535525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}