Several of the strongest over-indexing brands sit in the value-to-mainstream space. Kia is considered by 46.3% of Polestar considerers, compared with 15.4% of U.S. adults overall. Subaru posts a similar pattern, at 48.0% among Polestar considerers versus 19.8% nationally. Nissan, Chevrolet and Ford also appear in the top 15, though their relative lift is less dramatic than some other brands in the list.<\/p>\n
Premium and EV-adjacent brands may also see an opening<\/p>\n
The data also points to a clear premium and EV-adjacent opportunity. Lexus is considered by 45.5% of Polestar considerers, compared with 11.2% of all U.S. adults. Acura\u2019s gap is even wider: 44.9% versus 6.9%. Volvo, perhaps the most natural brand association given its historic links to Polestar, is considered by 44.5% of Polestar considerers but only 7.2% of the public overall.<\/p>\n
Audi also stands out, with Consideration of 43.6% among Polestar considerers against 7.9% nationally. Lucid, while a niche brand in the broader U.S. market, records one of the most striking gaps: 40.8% of Polestar considerers say they would consider Lucid, compared with just 1.4% of U.S. adults overall.<\/p>\n
The difference in ranking position also adds to the picture. While Ford and Chevrolet remain relevant among Polestar considerers, but they sit lower in this audience than they do nationally. Ford ranks 14th among Polestar considerers compared with third among all U.S. adults, while Chevrolet ranks 11th versus fourth nationally. Lucid is the most striking difference, coming in at 13th among Polestar considerers versus 34th overall.<\/p>\n
Premium and EV-adjacent brands move in the other direction. Lexus ranks sixth among Polestar considerers versus 11th nationally; Acura ranks seventh but sits outside the national top 15. Volvo moves from 20th nationally to ninth among Polestar considerers, while Audi rises from 18th to 10th.<\/p>\n","protected":false},"excerpt":{"rendered":"Several of the strongest over-indexing brands sit in the value-to-mainstream space. Kia is considered by 46.3% of Polestar…\n","protected":false},"author":2,"featured_media":542533,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[114,85,46],"class_list":["post-542532","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-il","tag-israel"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/542532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=542532"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/542532\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/542533"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=542532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=542532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=542532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}