{"id":550162,"date":"2026-07-20T07:32:23","date_gmt":"2026-07-20T07:32:23","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/550162\/"},"modified":"2026-07-20T07:32:23","modified_gmt":"2026-07-20T07:32:23","slug":"shark-tank-india-sets-season-6-with-parrot-campaign-on-sonyliv","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/550162\/","title":{"rendered":"&#8216;Shark Tank India&#8217; Sets Season 6 With Parrot Campaign on SonyLIV"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201c<a href=\"https:\/\/variety.com\/t\/shark-tank\/\" id=\"auto-tag_shark-tank\" data-tag=\"shark-tank\" rel=\"nofollow noopener\" target=\"_blank\">Shark Tank<\/a> India\u201d has unveiled \u201c#DontBeATota,\u201d a campaign taking aim at founders who mistake the language of entrepreneurship for the substance of it, as the show opens its sixth season for entries on streamer <a href=\"https:\/\/variety.com\/t\/sonyliv\/\" id=\"auto-tag_sonyliv\" data-tag=\"sonyliv\" rel=\"nofollow noopener\" target=\"_blank\">SonyLIV<\/a>.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe campaign lands at a moment when terms such as valuation, burn rate and EBITDA have become everyday vocabulary. It poses a pointed question: has the language of entrepreneurship begun to overshadow the business itself? \u201c#DontBeATota\u201d argues that conviction, execution, resilience and a grasp of fundamentals matter more than a polished command of buzzwords.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe campaign\u2019s mascot is Tota, a parrot who believes he can impress the Sharks simply by reciting startup terminology he barely understands. The character is built around a simple contrast: anyone can memorize the vocabulary of entrepreneurship, but only founders who understand their business can actually build one.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAman Gupta, a Shark on \u201cShark Tank India\u201d and co-founder of boAt and founder of Off\/Beat, said: \u201cIf repeating startup buzzwords was enough to build a business, we would all be investing in parrots. That\u2019s the thought behind this campaign. Over the years, \u2018Shark Tank India\u2019 has helped make entrepreneurship part of mainstream conversations, and that\u2019s something we are incredibly proud of. But building a company has never been about sounding like an entrepreneur, it is about solving real problems, understanding your business inside out and showing the resilience to keep building every single day. That\u2019s exactly the kind of founders we\u2019re excited to meet in Season 6.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFounders can now submit entries for the new season through SonyLIV, with the network inviting applicants who can demonstrate real conviction and a clear understanding of their businesses. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe Script Room conceived and produced the campaign. <\/p>\n","protected":false},"excerpt":{"rendered":"\u201cShark Tank India\u201d has unveiled \u201c#DontBeATota,\u201d a campaign taking aim at founders who mistake the language of entrepreneurship&hellip;\n","protected":false},"author":2,"featured_media":550163,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[146,85,46,33179,174583],"class_list":["post-550162","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-entertainment","tag-il","tag-israel","tag-shark-tank","tag-sonyliv"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/550162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=550162"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/550162\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/550163"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=550162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=550162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=550162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}