Temu was fined in May<\/a> for failing to stop the sale of illegal and dangerous products, while X was fined<\/a> for breaches including what the EU said was a \u201cdeceptive\u201d blue tick verification badge given to users and the lack of transparency of the platform\u2019s advertising. Temu is still under EU investigation on other issues and may yet face another fine.<\/p>\n The European Commission found AliExpress did not have enough staff to assess the legality of products, sometimes giving them just \u201ctens of seconds\u201d to judge whether a product met EU standards.<\/p>\n It also found many illegal products were being promoted under AliExpress\u2019s recommendation systems and that the company\u2019s internal risk assessments failed.<\/p>\n \u201cMany illegal products, from counterfeit products to unsafe toys and dangerous cosmetics, circulated on the platform and, even if detected, remained online for multiple weeks,\u201d the commission said.<\/p>\n The size of the fine reflected \u201cthe nature and gravity\u201d of the platform\u2019s failure to implement mitigating measures to stop consumers being offered harmful or dangerous goods, a senior commission official added.<\/p>\n AliExpress immediately condemned the fine as \u201cdisproportionate\u201d. It said: \u201cWe disagree with today\u2019s decision and the disproportionate fine, which \u200cdoes not adequately reflect our established framework and the significant, proactive enhancements we \u2060have made.<\/p>\n \u201cWe are carefully reviewing the \u200cdecision and considering all available options.\u201d<\/p>\n Previous investigations by the EU of a sample of products sold on large retail platforms including Shein found 65% of cosmetics, 63% of food supplements and 60% of personal protection equipment, such as hard hats and steel toe cap boots for building sites, were non-compliant.<\/p>\n
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