{"id":552299,"date":"2026-07-21T12:54:09","date_gmt":"2026-07-21T12:54:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/552299\/"},"modified":"2026-07-21T12:54:09","modified_gmt":"2026-07-21T12:54:09","slug":"how-ai-may-drive-union-resistant-tech-workers-to-the-bargaining-table-technology","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/552299\/","title":{"rendered":"How AI may drive union-resistant tech workers to the bargaining table | Technology"},"content":{"rendered":"<p class=\"dcr-1s160rg\">For decades, the technology industry was a fortress that labor unions couldn\u2019t breach. Tech workers already had cushy compensation packages, dream benefits like unlimited vacation and free lunch, and a flat corporate hierarchy that made engineers feel as powerful as their bosses, all of whom dressed down in sneakers and hoodies. So why unionize?<\/p>\n<p class=\"dcr-1s160rg\">Now, that fortress is cracking from the inside. Unions have become increasingly popular for tech employees. After <a href=\"https:\/\/www.theguardian.com\/technology\/2026\/feb\/27\/block-ai-layoffs-jack-dorsey\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">months of mass layoffs tied to artificial intelligence<\/a> and mounting anxieties about how it\u2019s being deployed, some tech workers say they\u2019ve been saddled with higher workloads while facing the threat of job loss caused by the very products they\u2019re building. Workers from Google DeepMind and Meta in the UK are also objecting to how their companies\u2019 AI products are being used, such as for <a href=\"https:\/\/www.theguardian.com\/us-news\/2026\/may\/04\/google-deepmind-uk-workers-union\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">military purposes<\/a> or to <a href=\"https:\/\/www.theguardian.com\/technology\/2026\/may\/19\/meta-jobs-ai-transfers\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">monitor employee productivity<\/a>. Those same workers are now attempting to unionize.<\/p>\n<p class=\"dcr-1s160rg\">On the frontlines of AI\u2019s rollout in the workplace, tech workers have often been the first to feel its effects \u2013 including job loss, <a href=\"https:\/\/www.theguardian.com\/technology\/2026\/may\/11\/ai-worker-control-surveillance\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">employee surveillance<\/a>, increasing workloads, and uses that conflict with employees\u2019 values. These problems that aren\u2019t unique to software companies, though, and how Silicon Valley workers fare could serve as a bellwether for what\u2019s coming as AI spreads to other industries.<\/p>\n<p class=\"dcr-1s160rg\">A <a href=\"https:\/\/www.theguardian.com\/technology\/meta\" data-link-name=\"in body link\" data-component=\"auto-linked-tag\" rel=\"nofollow noopener\" target=\"_blank\">Meta<\/a> employee who was part of a recent union drive in the UK said, \u201cIt\u2019s about us having a voice in all of the operations of the company, from products to employee experience.\u201d The employee spoke to the Guardian on the condition of anonymity for fear of reprisal from their employer.<\/p>\n<p class=\"dcr-1s160rg\">After Meta cut thousands of workers in May and piloted a program tracking their activities, some employees felt power had tipped toward their employer. Forming a union, the Meta employee said, \u201cis the best way to actually show up as owners, and take our seat at the table\u201d.<\/p>\n<p class=\"dcr-1s160rg\">The push toward tech unionization has been building for years and includes workers at crowdfunding platform Kickstarter and Microsoft-owned gaming company ZeniMax, as well as the Alphabet Workers Union (AWU), which represents more than 1,400 workers across Google, YouTube and Waymo.<\/p>\n<p class=\"dcr-1s160rg\">The latest AI-driven developments will drive more organizing efforts, AWU predicts. In the past year, participation in collective actions like AWU\u2019s <a href=\"https:\/\/www.theguardian.com\/technology\/2026\/jul\/16\/google-workers-layoff-protections-ai\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">job security petition<\/a>, which garnered 4,500 signatures and was delivered to executives last week, increased. Total union actions at Alphabet doubled in 2025 from the year prior.<\/p>\n<p class=\"dcr-1s160rg\">\u201cIn the age of AI, workers need a real say within our companies now more than ever,\u201d said Emma Jackson, senior staff program manager and AWU communications chair. Strong participation \u201cshows workers\u2019 increasing willingness to take a stand and strengthen their agency\u201d.<\/p>\n<p class=\"dcr-1s160rg\">In a statement, <a href=\"https:\/\/www.theguardian.com\/technology\/google\" data-link-name=\"in body link\" data-component=\"auto-linked-tag\" rel=\"nofollow noopener\" target=\"_blank\">Google<\/a> DeepMind said it\u2019s in the \u201cearly stages\u201d of the process to recognize the union and plans to \u201ccontinue to engage in good faith\u201d. Meta didn\u2019t comment.<\/p>\n<p class=\"dcr-1s160rg\">As companies continue to cut, tech workers face a stark reality sharply at odds with the job security they once took for granted. \u201cWhen I first started in tech, you could leave a job and have another one by the week with better pay,\u201d said John Chadfield, a former tech worker who co-founded United Tech and Allied Workers (UTAW), the UK\u2019s only union specifically for tech industry workers. Now, engineers are realizing they don\u2019t have as much power as they once thought, he said. \u201cYou might be well paid, but you are still workers.\u201d<\/p>\n<p class=\"dcr-1s160rg\">\u201cThis sense of privilege and immunity for tech workers \u2013 that is gone,\u201d said Simone Robutti, a member of Tech Workers Coalition, an international grassroots tech labor network that\u2019s been growing as companies restructure around AI. \u201cIt\u2019s clear that with very few exceptions, tech workers are as replaceable as other workers.\u201d<\/p>\n<p class=\"dcr-1s160rg\">Meanwhile, employees using AI aren\u2019t necessarily experiencing the efficiency boosts the tech promised to deliver. In a recent survey of information technology workers across the University of California campuses, 65% of people reported taking on more work due to a vacant position. Managers expect AI to fill some of those gaps, but people just end up doing more work, said Max Belasco, a business systems analyst at the University of California, Los Angeles chool of Law and union member. And despite the additional responsibility, only 22% of people said they felt secure in their jobs, the survey showed.<\/p>\n<p class=\"dcr-1s160rg\">AI was a main driver to unionize in spring, Belasco said.<\/p>\n<p class=\"dcr-1s160rg\">\u201cWe want to see the UC embody a new way of approaching technology that isn\u2019t just an echo of the consultant-driven layoffs that you see inside of <a href=\"https:\/\/www.theguardian.com\/technology\/silicon-valley\" data-link-name=\"in body link\" data-component=\"auto-linked-tag\" rel=\"nofollow noopener\" target=\"_blank\">Silicon Valley<\/a> or the idea that AI can just be this cost-cutting measure,\u201d he said.<\/p>\n<p class=\"dcr-1s160rg\">University spokesperson Heather Hansen said the school system is focused on using AI \u201cthoughtfully and responsibly to strengthen its operations\u201d. Decisions about how it uses AI are guided by \u201coperational needs\u201d and \u201cprivacy, security, and policy considerations\u201d, she said.<\/p>\n<p class=\"dcr-1s160rg\">The proliferation of AI is spurring workers outside the tech industry to take a similar tack. National Nurses United, which represents nurses in the US, has <a href=\"https:\/\/www.healthcare-brew.com\/stories\/nurses-setting-rules-ai-contracts\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">fought<\/a> against the use of AI in clinical settings; Sag-Aftra, which represents workers in media and Hollywood, pushed back on the use of AI to replace creative workers in film.<\/p>\n<p><a data-ignore=\"global-link-styling\" href=\"#EmailSignup-skip-link-16\" class=\"dcr-76akua\">skip past newsletter promotion<\/a><\/p>\n<p class=\"dcr-vf9hps\">Sign up to TechScape<\/p>\n<p class=\"dcr-1r7my33\">A weekly dive in to how technology is shaping our lives<\/p>\n<p><img src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/06\/1782832028_10_500.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"dcr-xiq31o\"\/><\/p>\n<p id=\"EmailSignup-skip-link-16\" tabindex=\"0\" aria-label=\"after newsletter promotion\" role=\"note\" class=\"dcr-76akua\">after newsletter promotion<\/p>\n<p class=\"dcr-1s160rg\">Unions aren\u2019t the only way to set up these kinds of guardrails, but \u201cwhen employees begin organizing, it\u2019s often a signal that they don\u2019t feel heard through the channels that already exist,\u201d said Katie Hawkes, an organizational psychologist whose doctoral research focused on tech labor union participation.<\/p>\n<p class=\"dcr-1s160rg\">She witnessed this during her time at X, where employees spoke up about ethical issues like hate speech on the platform but lacked the means to pressure management. \u201cUltimately, like every company, leadership retained complete decision-making authority,\u201d she said.<\/p>\n<p class=\"dcr-1s160rg\">Still, for years, tech workers resisted unions. Chadfield said he started trying to organize tech workers a decade ago, but no one seemed interested. Workers felt reasonably happy, and \u201cin the conversations I was having with people then, it was just like, \u2018That\u2019s a ridiculous idea. We don\u2019t need one,\u2019\u201d he said.<\/p>\n<p class=\"dcr-1s160rg\">Then, in 2018, thousands of Google employees organized to protest the company\u2019s involvement in Project Maven, a Pentagon initiative that used machine learning to analyze drone footage. The action was surprisingly effective, and Google <a href=\"https:\/\/www.nytimes.com\/2018\/06\/01\/technology\/google-pentagon-project-maven.html\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">dropped the contract<\/a> months later, though Palantir picked it up and continues it to this day. A few years later, in 2021, Google employees formed the Alphabet Workers Union. In 2022, Amazon warehouse workers also formed a union, which the company has fought tooth and nail to not formally recognize.<\/p>\n<p class=\"dcr-1s160rg\">Within the last few years, though, Chadfield said white-collar workers are increasingly interested in union representation \u2013 even at companies like Meta, where he said UTAW did not previously have any members. \u201cUntil recently, [Meta] was kind of the very last bastion of that Silicon Valley-ness,\u201d he said. \u201cNow, we\u2019re getting a lot of members from Meta, and that\u2019s not something we ever expected.\u201d<\/p>\n<p class=\"dcr-1s160rg\">Unions can offer workers significant protections. ZeniMax, the Microsoft-owned game company, unionized in 2023 and finalized a contract for its quality assurance testers in 2025 that included protections relating to AI usage, outsourcing and overtime. In summer, when Microsoft cut thousands of jobs, including some at ZeniMax, severance benefits were spelled out in the contract.<\/p>\n<p class=\"dcr-1s160rg\">\u201cBuilding even simple protections over issues like job security is an ongoing effort,\u201d said Autumn Mitchell, a quality assurance tester who was laid off by ZeniMax. \u201cHaving a union means having negotiating rights over issues like layoffs, which is more than what a lot of people are working with right now in game development.\u201d<\/p>\n<p class=\"dcr-1s160rg\">Kickstarter, which formed one of the first company-wide tech unions in 2020, negotiated a new contract in 2025 that included a four-day workweek, a minimum salary for all workers, protections against replacing full-time workers with contractors, and an agreement that management cannot replace roles with AI. Though some employees were skeptical of organizing six years ago, its latest win is an example of what can be achieved with a strong union, Robutti of Tech Workers Coalition Global said. And it\u2019s a lesson that applies beyond the tech industry.<\/p>\n<p class=\"dcr-1s160rg\">\u201cThe best time to unionize was always yesterday,\u201d he said. \u201cThe second best time is today.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"For decades, the technology industry was a fortress that labor unions couldn\u2019t breach. Tech workers already had cushy&hellip;\n","protected":false},"author":2,"featured_media":552300,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[345,343,344,85,46,125],"class_list":["post-552299","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-il","tag-israel","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/552299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=552299"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/552299\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/552300"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=552299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=552299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=552299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}