soccer<\/a> ball covered in patchwork denim, renamed a popular model The 19 Jean in honor of his age and uniform number and took over Times Square with billboards celebrating the athlete.<\/p>\n\n\t\u201cI personally met Lamine in Barcelona back in September 2025, and it was the first time I appreciated how popular he is in Spain and throughout Europe,\u201d he continued. \u201cHe literally cannot go outside without getting mobbed. And when we were talking about this potential partnership, we talked about how both sides could benefit from the relationship. Obviously, American Eagle partnering with a true rising global sports star, and then Lamine wanting to crack the United States market in a larger way.\u201d<\/p>\n
\n\tBrommers believes that the popularity of the World Cup has brought a newfound appreciation of the sport to American consumers \u2014 one that he believes will continue. And Yamal has become one of the best-known faces of soccer.<\/p>\n
\t\t\t\t\t\t![\"American](\"https:\/\/wwd.com\/wp-content\/themes\/vip\/pmc-wwd-2021\/assets\/public\/lazyload-fallback.gif\")
<\/p>\n
\t\t\t\t\tAmerican Eagle rebranded itself Lamine\u2019s Eagles over the World Cup final weekend.<\/p>\n
\n\t\u201cLamine\u2019s upside is still pretty high,\u201d Brommers said.<\/p>\n
\n\t\u201cWearing number 19 at 19 years old and winning on July 19, Hollywood cannot write a story better,\u201d Brommers said.<\/p>\n
\n\tAnd American Eagle\u2019s target Gen Z and Gen Alpha consumers heading into malls for their back-to-school wardrobes will find Yamal\u2019s likeness in store windows, on the homepage of its website and dominating the company\u2019s social media. \u201cThis is a really exciting moment for our brand,\u201d he said.<\/p>\n
\n\tThe capsule will be co-branded and will consist of about 25 men\u2019s and unisex pieces including denim, woven bottoms, rugby shirts and sweaters. Brommers said the color palette of greens, tans, whites and burgundy was inspired by Yamal\u2019s hometown and \u201cfeels rich like the Spanish culture.\u201d<\/p>\n
\t\t\t\t\t\t<\/p>\n
\t\t\t\t\tAmerican Eagle renamed one of its models The 19 Jean in honor of Yamal.<\/p>\n
\t\t\t\t\t\t\t\t\tCourtesy<\/p>\n
\n\tAlthough Yamal was busy training and servicing his other sponsors, Brommers said he was nonethless involved in the design of the capsule. \u201cWhat he was really interested in doing was marrying his sense of street style with the American heritage of our brand and finding tension between those two worlds.\u201d<\/p>\n
\n\tThe capsule will be sold globally, he said. \u201cRight now, he\u2019s one of the most known athletes in the world. He\u2019s already a force around the world and his name and likeness have dramatically increased in terms of awareness here in the States.\u201d<\/p>\n
\n\tAnd for the next five years, he\u2019ll be partnering with American Eagle on more capsule collections. \u201cWhen consumers see it, they\u2019ll know this is a nice marriage, and it\u2019s the first of many to come.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Hollywood couldn\u2019t have scripted it any better. That\u2019s the thinking of the team at American Eagle, which had…\n","protected":false},"author":2,"featured_media":553569,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[18127,142982,85,46,19711,105],"class_list":["post-553568","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sports","tag-american-eagle","tag-capsule-collection","tag-il","tag-israel","tag-soccer","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/553568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=553568"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/553568\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/553569"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=553568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=553568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=553568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}