{"id":560066,"date":"2026-07-26T08:21:29","date_gmt":"2026-07-26T08:21:29","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/560066\/"},"modified":"2026-07-26T08:21:29","modified_gmt":"2026-07-26T08:21:29","slug":"bts-and-k-beauty-brand-tirtir-partner-for-bts-the-city-arirang-in-new-york","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/560066\/","title":{"rendered":"BTS and K-beauty brand TirTir partner for \u2018BTS The City Arirang\u2019 in New York"},"content":{"rendered":"<p style=\"line-height:1.38\"><a href=\"https:\/\/cosmeticsbusiness.com\/bts-launches-lip-mask-days-after-military-service-announcement-204503\" rel=\"nofollow noopener\" target=\"_blank\">BTS<\/a> and viral K-beauty brand <a href=\"https:\/\/cosmeticsbusiness.com\/k-beauty-make-up-brand-tirtir-launches-la\" rel=\"nofollow noopener\" target=\"_blank\">TirTir<\/a> have partnered for BTS The City Arirang in New York, US, a city-wide event to celebrate the K-pop band\u2019s world tour.<\/p>\n<p>Taking place from 24 July to 3 August to coincide with BTS\u2019s Arirang concerts in North America, the tie-up follows a similar event in Busan, Korea last month.<\/p>\n<p style=\"text-align: center;\">Due to demand, the entry deadline for the Pure Beauty Awards has been extended until 24 July! Don&#8217;t miss your chance to gain recognition from industry experts and consumers alike. <a href=\"https:\/\/hpcimedia.com\/pure-beauty-awards-uk\/\" target=\"_blank\" rel=\"nofollow noopener\">Click here<\/a> for more information.<\/p>\n<p>The partnership will see TirTir launch the limited edition BTS The City New York Perfect Setting Duo, to help fans \u201ckeep their make-up looking fresh even through the heat<\/p>\n<p>and excitement of the concert\u201d, the company said in a statement.<\/p>\n<p>Comprising TirTir\u2019s Mask Fit Makeup Fixer and Reflect Glow Prep Primer, the duo comes in a BTS The City Arirang pouch which is inspired by Korea&#8217;s traditional bokjumeoni, or \u2018lucky pouch\u2019 \u2013 small drawstring bags that are exchanged on major holidays in the country.<\/p>\n<p>Shoppers will also be able to get a limited edition hand fan when they purchase two of the sets.<\/p>\n<p>TirTir will host a \u201cconcert-proof\u201d bar at the Korean Cultural Center New York, where visitors will be able to try the set along with TirTir\u2019s sun care and lip products.<\/p>\n<p>BTS The City New York Perfect Setting Duo will be available to pre-order from July 27 to July 21 via Weverse Shop, with pick-up at the bar from 1 to 3 August.<\/p>\n<p>\u201cFollowing Busan, we are honoured to once again be part of BTS&#8217; The City project in New York,\u2019 said a TirTir spokesperson.\u00a0<\/p>\n<p>\u201cWe hope visitors to New York will have the opportunity to experience TirTir&#8217;s make-up products firsthand and connect with the brand through this collaboration.\u201d<\/p>\n<p>BTS made its musical debut in 2013 with their album \u20182 Cool 4 Skool\u2019.<\/p>\n<p>They have since sold millions of records worldwide with hits such as \u2018Butter, \u2018Dynamite\u2019, and \u2018Blood Sweat &amp; Tears\u2019.<\/p>\n<p>The band are currently on a world tour in support of their 2026 album \u2018Arirang\u2019 and recently performed at the football World Cup halftime show.<\/p>\n<p>Related content:<\/p>\n<p>                                    <a data-unique-id=\"4491\" data-is-mobile=\"1\" rel=\"nofollow\" href=\"#\" data-url=\"\/banner-load\/3987\/11\/6\/4491\/359657862\"><img decoding=\"async\" alt=\"\" data-delay=\"0\" data-duration=\"10\" src=\"https:\/\/cosmeticsbusiness.com\/banner-image\/4491.gif\" bad-src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAIAAACQd1PeAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAAJcEhZcwAADsMAAA7DAcdvqGQAAAAMSURBVBhXY\/j\/\/z8ABf4C\/qc1gYQAAAAASUVORK5CYII=\"\/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"BTS and viral K-beauty brand TirTir have partnered for BTS The City Arirang in New York, US, a&hellip;\n","protected":false},"author":2,"featured_media":560067,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[146,85,46,409],"class_list":["post-560066","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-entertainment","tag-il","tag-israel","tag-music"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/560066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=560066"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/560066\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/560067"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=560066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=560066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=560066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}