{"id":560797,"date":"2026-07-26T20:11:08","date_gmt":"2026-07-26T20:11:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/560797\/"},"modified":"2026-07-26T20:11:08","modified_gmt":"2026-07-26T20:11:08","slug":"bennetts-t-shirt-and-jeans-blue-collar-look-aims-to-appeal-to-voters","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/560797\/","title":{"rendered":"Bennett\u2019s T-shirt and jeans blue-collar look aims to appeal to voters"},"content":{"rendered":"<p>Former prime minister Naftali Bennett has replaced the suits and button-down shirts he wore in recent months with jeans and T-shirts as his <a href=\"https:\/\/www.jpost.com\/israel-news\/politics-and-diplomacy\/article-903017\" rel=\"nofollow noopener\" target=\"_blank\">campaign<\/a> seeks to present him as younger, more accessible and energetic ahead of Israel\u2019s October election.<\/p>\n<p>Bennett, who leads the centrist <a href=\"https:\/\/www.jpost.com\/israel-news\/politics-and-diplomacy\/article-901018\" rel=\"nofollow noopener\" target=\"_blank\">Together party<\/a>, has appeared in casual clothing at nearly every public event and television interview over the past two weeks.<\/p>\n<p>The wardrobe change was a deliberate decision by campaign managers Hillel Kobrinsky and Yotam Ben-Yitzhak as part of a broader effort to reshape Bennett\u2019s <a href=\"https:\/\/www.jpost.com\/israel-news\/politics-and-diplomacy\/article-901230\" rel=\"nofollow noopener\" target=\"_blank\">public image<\/a>.<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">Campaign officials said the new clothing was intended first to appeal to younger voters by making Bennett appear less formal and distant and more approachable and familiar.<\/p>\n<p>They said the change also affected the way Bennett conducted himself during <a href=\"https:\/\/www.jpost.com\/israel-news\/politics-and-diplomacy\/article-900302\" rel=\"nofollow noopener\" target=\"_blank\">interviews<\/a> and public appearances. Instead of sitting stiffly in a suit in a television studio, he could move more freely, use more natural body language and project greater energy.<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">The new look complements slogans the campaign has promoted in recent weeks, including \u201cWe\u2019re coming to work,\u201d \u201cWe\u2019re coming to fix\u201d and \u201cWe\u2019re coming to put things in order.\u201d<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">The campaign is seeking to present Bennett as an experienced former prime minister who is prepared to roll up his sleeves and speak directly to voters.<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">Campaign emphasizes Bennett\u2019s weight loss<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">Sources familiar with the campaign said the makeover was also intended to sharpen the contrast between Bennett and other leading candidates in Israeli politics.<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">The campaign is presenting him as a younger, sharper and more energetic leader than several of his older rivals.<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">Bennett has also undergone a physical transformation in recent months, losing approximately 15 kilograms, or 33 pounds.<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">His weight loss and new wardrobe are among several changes made by the campaign as it works to refresh his political brand and present him as a more approachable and dynamic candidate.<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">Israel is scheduled to hold its first national election since the October 7, 2023, Hamas attack on October 27.<\/p>\n","protected":false},"excerpt":{"rendered":"Former prime minister Naftali Bennett has replaced the suits and button-down shirts he wore in recent months with&hellip;\n","protected":false},"author":2,"featured_media":560798,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[4410,85,46,953,43,2396],"class_list":["post-560797","post","type-post","status-publish","format-standard","has-post-thumbnail","category-israel","tag-elections","tag-il","tag-israel","tag-naftali-bennett","tag-news","tag-prime-minister"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/560797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=560797"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/560797\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/560798"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=560797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=560797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=560797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}